BUSAD 101 - Introduction to Business » Fall 2020 » Chapter 11 Quiz

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Question #1
The application of marketing strategies helps not-for-profit organizations _____.
A.   analyze consumer behavior
B.   secure funding
C.   satisfy customers
D.   create forms of utility
Question #2
Maria is campaigning for the city council’s initiative related to general public safety. She talks to the public about their concerns. Maria is engaged in _____ marketing.
A.   Place
B.   person
C.   idea
D.   cause
Question #3
Local officials in a mid-size town used _____ marketing to convince major businesses to move to their area, including advertisements that emphasized low tax rates and accessible transportation.
A.   cause
B.   place
C.   event
D.   organization
Question #4
The use of websites, magazine ads, and mail sent directly to consumers by companies to market their organizations is an example of organization marketing.
A.   FALSE
B.   TRUE
Question #5
A buyer's market is one characterized by a shortage of goods and services.
A.   FALSE
B.   TRUE
Question #6
Marketing strategies are not essential for not-for-profit organizations because they do not compete for dollars as commercial businesses do.
A.   FALSE
B.   TRUE
Question #7
It is illegal for not-for-profit organizations to partner with profit companies since not-for-profits may not earn a profit.
A.   FALSE
B.   TRUE

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