Business 001 - Introduction to Business » Fall 2020 » Chapter 10 and 11 Quiz
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Question #1
Human capital reflects the organization's investment in attracting, retaining and motivating an effective workforce.
A.
TRUE
B.
FALSE
Question #2
The five steps in the buying decision are: (1)______ recognition, (2)_______ search, (3)_______ of alternatives, (4) ______ decision, and (5) post-purchase _________.
A.
Need, information,list, buying, decision
B.
Wants, availability, finding, cost, evaluation
C.
Need, information, classification, cost, requirement
D.
Problem or need, information, evaluation, purchase, evaluation
E.
availability, needed, evaluation, purchase. decision
Question #3
When two or more parties benefit from trading things of value, they have entered into a(n) _________________.
A.
exchange
B.
duality
C.
separation
D.
action
Question #4
Title VII prohibits employers from discriminating in all areas of the employment relationship, such as hiring, opportunities for advancement, compensation increases, layoffs, and terminations against member of certain ___________________ classes based on factors such as race, color, gender, religious beliefs, or national origin.
A.
underrated
B.
marginalized
C.
middle
D.
protected
Question #5
Steps in the HR process: Identify _________ requirements.
A.
job
B.
candidate
C.
candidate
D.
position
Question #6
Steps in the HR process: Choose sources of _________
A.
job
B.
candidates
C.
position
D.
application
Question #7
Steps in the HR process: Review__________
A.
candidates
B.
job
C.
position
D.
applications
Question #8
Steps in the HR process: ________ candidates.
A.
Call
B.
Select
C.
Interview
D.
List
Question #9
Steps in the HR process: Administer employment __________
A.
interview
B.
tests
C.
application
D.
position
Question #10
Steps in the HR process: Conduct follow-up _________
A.
candidates
B.
application
C.
interviews
D.
tests
Question #11
Steps in the HR process: Check references and do _______ checks.
A.
background
B.
interview
C.
candidates
D.
application
Question #12
Steps in the HR process: ________ candidates.
A.
Select
B.
Interview
C.
Call
D.
Tests
Question #13
Wages are a set amount that does not fluctuate with the number of hours worked, whereas a salary is based on an hourly pay rate or the amount of work accomplished.
A.
TRUE
B.
FALSE
Question #14
"Employment at will" means that both the employer and the employee have the mutual right to terminate an employment relationship at any time for any reason, with or without advance notice to the other.
A.
TRUE
B.
FALSE
Question #15
The four goals of marketing (AIDA) are:,,
A.
Affirmation
B.
action
C.
Accretion
D.
Attention
E.
desire
F.
Interest
Question #16
The Four P's of Marketing are:
A.
process, price, place, promotion
B.
product, profit, place, promotion
C.
product, price, place, promotion
D.
product, price, place, priority
Question #17
B2B marketing means we sell directly to consumers, whereas B2C marketing means we sell to other businesses.
A.
TRUE
B.
FALSE
Question #18
Marketing may be defined as activities, a set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
A.
TRUE
B.
FALSE
Question #19
Match the market segmentation with its definition: Geographic
A.
lifestyle, attitudes, opinions
B.
age, gender, income, education, family size, occupation
C.
region, population, zip code
D.
luxury, economy, convenience, durability
Question #20
Match the market segmentation with its definition: Demographic
A.
luxury, economy, convenience, durability
B.
region, population, zip code
C.
lifestyle, attitudes, opinions
D.
age, gender, income, education, family size, occupation
Question #21
Match the market segmentation with its definition: Psychographic
A.
region, population, zip code
B.
luxury, economy, convenience, durability
C.
lifestyle, attitudes, opinions
D.
age, gender, income, education, family size, occupation
Question #22
Match the market segmentation with its definition: Product-related
A.
lifestyle, attitudes, opinions
B.
region, population, zip code
C.
age, gender, income, education, family size, occupation
D.
luxury, economy, convenience, durability
Question #23
Market share is defined as the percentage of total sales in a product category belonging to a particular brand.
A.
FALSE
B.
TRUE
Question #24
The Occupational ________ and _______ Act (OSHA) of _________ directly mandates the provision of safe working conditions.
A.
Status, Hazard, 1969
B.
Safety, Hazard, 1969
C.
Standard, Health, 1970
D.
Safety, Healh, 1970
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