Glendale Community College » English » English 104 - Argumentation and Critical Thinking » Winter 2021 » Quiz on Advertising's Fifteen Basic Appeals

Question #1

What is the dominant appeal advertisers use?

A. Emotional

B. Ethical

C. Logical

Question #2

Which of the following is NOT an appeal to our need for affiliation?

A. Family bonds

B. Self-love

C. Romantic Relationships

Question #3

What is the need for autonomy?

A. Focusing on the need to dominate and be first place

B. Focusing on the need for independence and distinction

C. Focusing on the need to fit in

Question #4

What is the need for aesthetic sensations?

A. It’s an appeal to beauty; creating pleasing, near-perfect images in ads to attract consumers

B. It’s an appeal to the raw, animalistic feelings all humans have

C. It’s an appeal to adventure; trying to arouse a wanderlust in consumers

Question #5

As far as style in advertisements is concerned, what does Fowles say 15% of all ads incorporate?

A. Underweight models (which is problematic since many are suffering from eating disorders)

B. White men (which raises issues of racism and sexism in ads)

C. A celebrity (mostly from the fields of entertainment and sports)