A.   FALSE

B.   TRUE

A.   TRUE

B.   FALSE

A.   Kayla is a person who uses social media to influence others’ buying decisions.

B.   Warren is in the market for a Ford pickup truck and now they seem to be everywhere he looks.

C.   Jada asked her mom to buy her Vans sneakers because all her friends got them for Christmas.

D.   Karen likes to wear Nike clothing because it is endorsed by her favorite athlete, Simone Biles.

E.   Tyler no longer wears a t-shirt promoting a rock star who was recently arrested for domestic assault.

A.   physiological

B.   safety

C.   social

D.   personal

A.   a plumbing repair service.

B.   a replacement garbage disposer.

C.   a restaurant's services.

D.   a restaurant's services, a plumbing repair service, a replacement garbage disposer, and sports clothes.

E.   sports clothes.

A.   Empty nesters are frequently big spenders.

B.   Buying responsibility and influence vary little from one family to another.

C.   Divorced families usually have more discretionary income than traditional families.

D.   None of the statements is true.

E.   Singles and young couples are less willing to try new products than are older couples.

A.   selective buying

B.   straight rebuy

C.   modified rebuy

D.   intensive buying

E.   new-task buying

A.   is only interested in finding the lowest possible price for a product.

B.   is basically a clerk who fills out paperwork to place orders.

C.   is the only person a business-to-business salesperson ever needs to see in order to make a sale to a buying organization.

D.   may specialize by product area if he or she works for a large organization.

E.   is the only person a business-to-business salesperson ever needs to see in order to make a sale to a buying organization, is basically a clerk who fills out paperwork to place orders, is only interested in finding the lowest possible price for a product and may specialize by product area if he or she works for a large organization.

A.   platform that provides information on the prices of essential goods in the U.S. market.

B.   website maintained exclusively to provide organizational buyers a forum to voice their concerns about suppliers.

C.   platform exclusively designed to compare the revenue system of the United States with other countries.

D.   central source that provides marketers key information related to business with government agencies.

E.   portal providing information on the prices of luxury goods in the U.S. market.

A.   FALSE

B.   TRUE

A.   involves no review of suppliers.

B.   occurs when an organization has a routine need and the customer wants only minimal information.

C.   is an in-between process in which some review of the buying situation is done.

D.   is a routine repurchase that may have been made many times before.

E.   occurs when an organization has a new need and the customer wants a great deal of information.

A.   competitive bidding

B.   negotiated contract

C.   purchasing specifications

D.   complex buying

A.   FALSE

B.   TRUE

A.   TRUE

B.   FALSE

A.   FALSE

B.   TRUE

A.   ensure the survival of business firms.

B.   reduce the cost of marketing activities.

C.   satisfy consumer needs as seen by marketing managers.

D.   satisfy consumer needs as the consumers themselves see them.

E.   find a reasonable balance between consumer satisfaction and business profits.

A.   makes both the micro-marketing and macro-marketing processes work better.

B.   actually lowers prices to the consumer, results in economies of scale in manufacturing, distribution, and sales, makes both the micro-marketing and macro-marketing processes work better, and informs large numbers of potential customers about a firm's products in an economical way.

C.   results in economies of scale in manufacturing, distribution, and sales.

D.   actually lowers prices to the consumer.

E.   informs large numbers of potential customers about a firm's products in an economical way.

A.   decreasing use of value pricing

B.   increased ease of comparison price shopping on the Internet

C.   overuse of sales and deals

D.   increased use of dynamic pricing

E.   use of freemium pricing

A.   Place

B.   Product

C.   Price

D.   Promotion

A.   Advertising generally raises prices and wastes resources.

B.   Marketing tries to satisfy "unwanted demand" rather than genuine wants.

C.   Marketing makes people materialistic by creating "false values."

D.   None of the answers are correct.

E.   Satisfying consumer needs and wants is a dynamic, ongoing process.