A.   FALSE

B.   TRUE

A.   FALSE

B.   TRUE

A.   Warren is in the market for a Ford pickup truck and now they seem to be everywhere he looks.

B.   Tyler no longer wears a t-shirt promoting a rock star who was recently arrested for domestic assault.

C.   Jada asked her mom to buy her Vans sneakers because all her friends got them for Christmas.

D.   Karen likes to wear Nike clothing because it is endorsed by her favorite athlete, Simone Biles.

E.   Kayla is a person who uses social media to influence others’ buying decisions.

A.   physiological

B.   safety

C.   personal

D.   social

A.   a restaurant's services, a plumbing repair service, a replacement garbage disposer, and sports clothes.

B.   a restaurant's services.

C.   a replacement garbage disposer.

D.   a plumbing repair service.

E.   sports clothes.

A.   Singles and young couples are less willing to try new products than are older couples.

B.   Buying responsibility and influence vary little from one family to another.

C.   Empty nesters are frequently big spenders.

D.   None of the statements is true.

E.   Divorced families usually have more discretionary income than traditional families.

A.   intensive buying

B.   straight rebuy

C.   selective buying

D.   new-task buying

E.   modified rebuy

A.   is the only person a business-to-business salesperson ever needs to see in order to make a sale to a buying organization, is basically a clerk who fills out paperwork to place orders, is only interested in finding the lowest possible price for a product and may specialize by product area if he or she works for a large organization.

B.   is basically a clerk who fills out paperwork to place orders.

C.   is the only person a business-to-business salesperson ever needs to see in order to make a sale to a buying organization.

D.   may specialize by product area if he or she works for a large organization.

E.   is only interested in finding the lowest possible price for a product.

A.   portal providing information on the prices of luxury goods in the U.S. market.

B.   platform that provides information on the prices of essential goods in the U.S. market.

C.   platform exclusively designed to compare the revenue system of the United States with other countries.

D.   website maintained exclusively to provide organizational buyers a forum to voice their concerns about suppliers.

E.   central source that provides marketers key information related to business with government agencies.

A.   FALSE

B.   TRUE

A.   is a routine repurchase that may have been made many times before.

B.   is an in-between process in which some review of the buying situation is done.

C.   occurs when an organization has a routine need and the customer wants only minimal information.

D.   involves no review of suppliers.

E.   occurs when an organization has a new need and the customer wants a great deal of information.

A.   purchasing specifications

B.   negotiated contract

C.   competitive bidding

D.   complex buying

A.   FALSE

B.   TRUE

A.   TRUE

B.   FALSE

A.   FALSE

B.   TRUE

A.   reduce the cost of marketing activities.

B.   satisfy consumer needs as the consumers themselves see them.

C.   ensure the survival of business firms.

D.   find a reasonable balance between consumer satisfaction and business profits.

E.   satisfy consumer needs as seen by marketing managers.

A.   actually lowers prices to the consumer, results in economies of scale in manufacturing, distribution, and sales, makes both the micro-marketing and macro-marketing processes work better, and informs large numbers of potential customers about a firm's products in an economical way.

B.   informs large numbers of potential customers about a firm's products in an economical way.

C.   results in economies of scale in manufacturing, distribution, and sales.

D.   makes both the micro-marketing and macro-marketing processes work better.

E.   actually lowers prices to the consumer.

A.   overuse of sales and deals

B.   increased use of dynamic pricing

C.   increased ease of comparison price shopping on the Internet

D.   decreasing use of value pricing

E.   use of freemium pricing

A.   Price

B.   Product

C.   Promotion

D.   Place

A.   Marketing tries to satisfy "unwanted demand" rather than genuine wants.

B.   None of the answers are correct.

C.   Marketing makes people materialistic by creating "false values."

D.   Advertising generally raises prices and wastes resources.

E.   Satisfying consumer needs and wants is a dynamic, ongoing process.