The Garland Advertising Agency provides promotional assistance to small and medium-sized firms that cannot afford to pay the fees charged by large national advertising agencies. Garland would fall into which of the following business product classes?

Customers see ________ products as different and want to inspect them for quality and suitability.

A service logo is a type of trademark used for a service offering.

Which of the following is the best example of an individual product?

Which of the following relates to a product decision that should be made during marketing strategy planning?

Regarding the demand for business products, which of the following is true?

Installations are not bought very often, but the number of potential buyers at any particular time is usually quite large.

The law that focuses on the protection of trademarks and brand names is the

Regarding the organization of the product classes, an impulse product is to an emergency product as

Bank of America checking account customers can take a picture of a check with their phone and it will be virtually deposited, which eliminates the need for the customer to physically go to the bank. This is an example of

It is outside the power of the Consumer Product Safety Commission to

With total quality management (TQM), a company's management makes the marketing department solely responsible for quality and customer service.

Kelly Drake, marketing manager for Find-Ur-Way global positioning systems, is testing the marketing mix for one of her company's new products. The product was introduced in two different markets with different prices and packages. This suggests the new product is in the ________ step of the new-product development process.

Product life cycles are

A new-product idea moves through the early stages of the life cycle more quickly when it has all the following characteristics except

Use this information for questions that refer to the Wire Products Inc. (WPI) case. Rob Rose sat back to review the portfolio of products his company, Wire Products Inc. (WPI), has in its product line. The company specializes in making various products for consumer and industrial uses from hard laminated wire that is coated with special paints. 1) WPI's Wire Closet products have been on the market for 10 years. Consumers install the wire shelves and closet rods themselves. The market leader, Closetmaid, has been selling similar products for more than 20 years, but so far the sales volume and profits for the market have continued to grow. Recently, several new competitors have come into the market. 2) Three months ago, WPI entered the lawn and garden market with folding fences made with laminated wire and branded as Wire Fold-Fence. Previously, WPI had never made fences or been a player in the lawn and garden market—although other companies have been making products in this market for years. However, Rob Rose has discovered that recent sales of wire garden fencing have leveled off and profits are declining overall. Still, WPI thinks it has some cost advantages and can grow its own sales and profits in this market. 3) WPI has just developed Oil Wire, a new concept for the environmental cleanup market. Oil Wire is coated with a special material that cleans up oil spills. There has never been a product like this and WPI wants to quickly get the word out about its benefits. The product is now being rolled out in selective markets. 4) Another business product is Wire Locker, used for secure storage by gymnasiums or companies. This style of locker has now gone out of fashion, and most customers are finding better materials to use for lockers. Aggressive selling has helped Wire Locker's sales stay flat, but the total market for wire-style lockers is only half what it was 10 years ago. 5) WPI's Wire Window product is used as a security product to protect glass windows. It sells to homeowners and retailers looking for additional safety. WPI's sales of this product have dropped in recent years because competitors have introduced maintenance-free products. However, the overall market for this type of product continues to show good growth. 6) WPI is running concept tests of a new wire car-top carrier called Wire Car Top. There are other car-top carrier products on the market, but WPI plans to include options in its carrier that will make it easier to load bikes, skis, and suitcases. Wire Car Top is also very easy to put on and take off of the car because of its light weight and ease-of-use features. The concept tests are helping WPI analysts develop rough estimates of costs, sales, and profits. 7) Another new-product idea, tentatively called Wire Tent, is being considered. It would use laminated wires to create a portable tent frame. This product is currently being evaluated to determine its fit with the company's objectives and external market trends. Rob is thinking about the product life cycle, where each product fits, and what he should be doing as part of his marketing plan for each of these products. For which product is it most critical for WPI to build brand familiarity?

Because firms must be developing new products all the time, which of the following statements is true?

At one time, most firms assumed defects were an inevitable part of mass production. ________ firms showed that this assumption was not valid.

If you are seeking new-product ideas for your business, your ________ are a good source.

Pfizer Corp. is introducing a truly new product idea. Pfizer is spending a lot of money to inform potential customers and intermediaries about the availability and advantages of the new product. Although sales are rising slowly, Pfizer doesn't expect the product to become profitable for at least another year. Pfizer's new product is in which stage of the product life cycle?