BUSAD 101 - Introduction to Business » Spring 2021 » Chapter 13 Quiz

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Question #1
Television is an attractive advertising medium because it _____.
A.   provides instant feedback that can be used to measure effectiveness
B.   offers a constantly growing network audience
C.   is relatively inexpensive
D.   offers mass coverage and flexibility
Question #2
A disadvantage of using _____ as an advertising medium is their short lifespan.
A.   magazines
B.   newspapers
C.   internet ads
D.   outdoor ads
Question #3
Companies that provide _____ for NASCAR teams are eager to spend millions in exchange for a direct association with the biggest spectator sport in the United States.
A.   product advertising
B.   Sponsorships
C.   public relations
D.   specialty advertising
Question #4
Advertising is always a form of paid personal communication.
A.   FALSE
B.   TRUE
Question #5
Television ads by InSure, an insurance company, warning drivers against texting while driving are a type of institutional advertisement.
A.   FALSE
B.   TRUE
Question #6
An ad claiming that Brand A works better than Brand B is an example of reminder-oriented advertising.
A.   FALSE
B.   TRUE
Question #7
Persuasive advertising is only used during a product's introductory period in order to improve the competitive status of the product.
A.   FALSE
B.   TRUE

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