Glendale Community College » Business Administration » BUSAD 101 - Introduction to Business » Spring 2021

Question #1

Daft Corp. sells a range of products like Panther cellphones, Ober laptops, and Zappa music players. These products represent the _____ of Daft Corp.

A. product cluster

B. product life cycle

C. product line

D. product mix

Question #2

A product line is a group of _____ products marked by physical _____.

A. unrelated; differences

B. related; similarities

C. unrelated; similarities

D. related; differences

Question #3

Coke, Diet Coke, Cherry Coke, Coke Zero, and Coke with Lime constitute Coca Cola’s _____ of soft drinks.

A. product life cycle

B. product mix

C. product line

D. product cluster

Question #4

Different products will stay in each stage of the product life-cycle for varying amounts of time.

A. FALSE

B. TRUE

Question #5

The early stages of a product’s life cycle are generally the most profitable for the company because there is little competition.

A. FALSE

B. TRUE

Question #6

A manufacturer of a new moisturizing shampoo offers free samples to all potential consumers. The product is generally in the introductory stage.

A. TRUE

B. FALSE

Question #7

During a product’s maturity stage, companies concentrate on capturing competitors’ customers, often dropping prices to further the appeal.

A. FALSE

B. TRUE