California State University, Northridge » Management » Management 360 - Management and Organizational Behavior » Spring 2021 » OA Forbes on a New Era of Social Enterprise

Management 360 - Management and Organizational Behavior » Spring 2021 » OA Forbes on a New Era of Social Enterprise

Need help with your exam preparation?

Question #1

A social enterprise is a business that prioritizes revenue and impact equally.

A. TRUE

B. FALSE

Question #2

The article mentions some new initiatives that big corporations have started because of the hardships and inequities exposed by the pandemic. Anheuser-Busch is using its supply and logistics resources to produce and distribute hand sanitizer; Zara and Hanes are using their factories to produce and donate face masks to medical workers; and Netflix created a $100 million coronavirus relief fund for unemployed individuals in the creative community. These initiatives are examples of:

A. Diversity and inclusion

B. Philanthropy

C. Corporate social responsibility

D. Work-life balance

Question #3

The author of the article would say it’s likely that the new wave of socially responsible programs big corporations have been implementing will end once the pandemic crisis passes.

A. FALSE

B. TRUE

Question #4

In the article, the author mentions KFC’s controversial “Buckets for the Cure” campaign to demonstrate what point?

A. KFC’s campaign had a weak financial plan, resulting in the campaign’s minimal social impact.

B. A fast food business should not implement social impact initiatives.

C. Businesses should pilot their social impact campaign with small focus groups before implementing them at a large scale.

D. A business’s impact initiative must authentically align its social message with the company's core competency.

Need help with your exam preparation?

Existing Quiz Clients Login here