Management 360 - Management and Organizational Behavior » Spring 2021 » OA Alternative Competitive Advantage
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Question #1
Cost leadership and differentiation are the only two ways to characterize competitive advantages.
A.
TRUE
B.
FALSE
Question #2
Michael Tracy and Fred Weirsma proposed an alternative competitive advantage in their book, "The Discipline of Market Leaders."
A.
FALSE
B.
TRUE
Question #3
Which of the following is NOT a category mentioned by Michael Treacy and Fred Weirsma?
A.
Society
B.
Customer
C.
Product
D.
Process
Question #4
Companies focused on the process are called leaders in operational excellence.
A.
FALSE
B.
TRUE
Question #5
A company specializing in customer intimacy focuses on outstanding service, providing the best total solution, catering to each customer's unique needs.
A.
TRUE
B.
FALSE
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