California State University, Northridge » Management » Management 360 - Management and Organizational Behavior » Spring 2021

Question #1

Investors were on-board from the very beginning with Indra Nooyi's shift towards a more health-oriented overall product line.

A. FALSE

B. TRUE

Question #2

At the time the article was written, Pepsi's stock was plateauing.

A. FALSE

B. TRUE

Question #3

A concept called "design thinking" is what Nooyi credits as driving Pepsi's innovation.

A. TRUE

B. FALSE

Question #4

Indra Nooyi defines a well-designed product as one you really fall in love with.

A. FALSE

B. TRUE

Question #5

According to the article, design is mostly about packaging.

A. FALSE

B. TRUE

Question #6

The article mentions the old approach to designing products for women was to "shrink it or pink it."

A. TRUE

B. FALSE

Question #7

Mountain Dew Kickstart is an example of a "hero product" for Pepsi.

A. FALSE

B. TRUE

Question #8

A "hero product" is defined in the article as one that is easy and cheap to make.

A. FALSE

B. TRUE

Question #9

According to the article, ideally, innovation leads to design.

A. FALSE

B. TRUE

Question #10

Indra Nooyi focused on strong short-term profits when she took over as CEO of Pepsi.

A. TRUE

B. FALSE