Glendale Community College » English » English 104 - Argumentation and Critical Thinking » Summer 2019 » Quiz on "Advertising's Fifteen Basic Appeals"

Question #1

What is the dominant appeal advertisers use?

A. Logical

B. Emotional

C. Ethical

Question #2

According to Fowles, is the appeal found mainly in the text or artwork of an ad?

A. Artwork

B. Text

Question #3

What is the need for autonomy?

A. Focusing on the need to dominate and be first place

B. Focusing on the integrity and independence of the consumer

C. Focusing on the need to fit in

Question #4

What is the need for aesthetic sensations?

A. It’s an appeal to adventure; trying to arouse a wanderlust in consumers

B. It’s an appeal to the raw, animalistic feelings all humans have

C. It’s an appeal to beauty; creating pleasing, near-perfect images in ads to attract consumers

Question #5

As far as style in advertisements is concerned, what does Fowles say 15% of all ads incorporate?

A. A celebrity (mostly from the fields of entertainment and sports)

B. White men (which raises issues of racism and sexism in ads)

C. Underweight models (which is problematic since many are suffering from eating disorders)