HEA 478 - Strategic Management in Healthcare » Fall 2021 » Chapter 7 Quiz

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Question #1
If a large percentage of an organization's product is purchased by one firm, what situation exists?
A.   A monopoly
B.   High seller market power
C.   High buyer power
D.   High rivalry
Question #2
Which of the following is not one of the driving forces discussed in the text?
A.   Technological changes
B.   Chronic disease
C.   Workforce availability
D.   Political changes
Question #3
In healthcare, GPO stands for
A.   group physician organization
B.   group policy ordinance
C.   group performance options
D.   group-purchasing organization
Question #4
All of the following create barriers to entry except
A.   access to distribution channels
B.   the size of a market
C.   economies of scale
D.   product differentiation
Question #5
Mobility barriers
A.   increase the rivalry in a market
B.   block organizations from moving into a new industry
C.   impede organizations from moving into a different strategic group
D.   are generally illegal in the United States
Question #6
A patient's reluctance to change his physician might be considered
A.   consumer preference
B.   monopolistic competition
C.   a switching cost
D.   product differentiation
Question #7
Governments in healthcare have increased barriers to entry by creating
A.   certificate-of-need laws
B.   membership requirements
C.   Medicaid
D.   Medicare
Question #8
Which of the following is not identified in the text as a factor that may increase rivalry?
A.   Degree of product differentiation
B.   Height of exit barriers
C.   Similar leadership
D.   Rate of demand growth
Question #9
Which of the following is not one of the forces used in Porter's Five Forces model?
A.   Power of buyers
B.   Potential for new entrants
C.   Threat of substitutes
D.   Power of key stakeholders
Question #10
Scenario analysis may be important
A.   to organizations that exist in relatively stable environments
B.   for preparing contingencies for potential major changes in the future
C.   for accurately allocating resources across corporate units
D.   to an organization's success because it enables the organization to accurately predict the future
Question #11
A PEST analysis is a method of
A.   determining strategic goals
B.   determining patient origin
C.   selecting driving forces
D.   analyzing market demand

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