Sociology 5313 - Research Methods and Design » Fall 2021 » Nonreactive and Secondary Analysis Quiz

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Question #1
Dr. Simpson conducted a content analysis of The New York Times between 1980 and 2000. She first identified relevant articles involving government regulation of business. After finding 2,000 such articles, she systematically sampled articles with a sampling interval of 5. She then coded each sampled article based on the subjective meaning it expressed, as pro- or anti-government regulation, using a 1 to 10 scale (1 = very anti-regulation, 10 = very pro-regulation). How many articles did Dr. Simpson code?
A.   200
B.   400
C.   4,000
D.   1,000
Question #2
Professor Hague counts the total number of people and the percentage who are Hispanic in a sample of 400 TV commercials shown during a one month period on two Miami stations. She wants to see whether the percentage of Hispanic people in commercials equals, is greater than, or is less than, the percentage of Hispanic people in the area population. She is using
A.   latent content coding.
B.   generic content coding.
C.   You Answered
D.   corroborative coding.
E.   manifest content coding.
Question #3
Dr. Armstrong compared two textbooks. He counted the word “he” 80 times in Book A and 20 times in Book B. He also found Book A contained the word “chairman” 40 times while it only appeared 10 times in Book B. He can conclude____
A.   the words “he” and “chairman” appeared four times more often in Book A than in Book B.
B.   students using Book A will become more sexist than those using Book B.
C.   a teacher who chooses Book A is more sexist than one who chooses Book B.
D.   Book A is four-times more sexist than Book B.
Question #4
Compared to latent coding in content analysis, manifest coding seems to have
A.   greater reliability.
B.   no differences in validity or reliability.
C.   greater validity.
D.   lower reliability.
Question #5
Any measure of social well-being that can inform policy decisions is called policy driver.
A.   inequality observation.
B.   content analysis report.
C.   social indicator.
Question #6
Dr. Chandresh wants to study the U.S. media coverage of the 1984 Bhopal gas leak which left 8,000 Indians dead and 50,000 injured. Which non-reactive research method would be ideal?
A.   the number of hits to an Internet site dedicated to the 1984 Bhopal gas leak
B.   measuring the number of American reporters that entered India (and the duration of their stay) after the gas leak
C.   a content analysis of CNN’s coverage from 1984-1985
D.   a content analysis of The New York Times and The Washington Post from 1984-1985
Question #7
Fallacy of misplaced concreteness is
A.   using smaller units of analysis to make inferences about larger units of analysis.
B.   misusing data due to the researcher’s lack of knowledge concerning the secondary data source.
C.   using too many digits in a quantitative measure in an attempt to create the impression that data are accurate.
D.   using secondary data that is inappropriate for the research question.
Question #8
Below is a list of measures of the French influence in New Orleans. Which of the measures is NOT an unobtrusive measure?
A.   a survey using a three-page questionnaire partly written in French that was distributed to residents of a neighborhood
B.   a box of 300 letters written by people living in New Orleans to relatives living in French speaking areas outside the state (e.g., Quebec) between 1980 and 1985
C.   walking down a street in New Orleans and noticing that most of the signs in stores in a neighborhood are in French or French-Cajun
D.   the wear on novels in the New Orleans Public Library written in French
Question #9
Dr. Simpson conducted a content analysis of The New York Times between 1980 and 2000. She first identified relevant articles involving government regulation of business. After finding 2,000 such articles, she systematically sampled articles with a sampling interval of 5. She then coded each sampled article based on the subjective meaning it expressed, as pro- or anti-government regulation, using a 1 to 10 scale (1 = very anti-regulation, 10 = very pro-regulation). In this study, Dr. Simpson used____ to identify articles as pro- or anti-government regulation.
A.   intervention strategy coding
B.   latent coding
C.   manifest coding
D.   generic coding
Question #10
Which is a major advantage of content analysis?
A.   It is time consuming and requires a large staff with specialized equipment.
B.   It cannot be used to study materials which are not written or recorded.
C.   It is unobtrusive.
D.   It cannot measure how people experience the “text” or how the text affects them.

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