Sociology 5313 - Research Methods and Design » Fall 2021 » Quiz 9

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Question #1
Which of the following surveys is considered the least inexpensive to administer to a sample?
A.   telephone interviews
B.   Web surveys
C.   face-to-face interviews
D.   mail questionnaires
E.   You Answered
Question #2
The following survey question is flawed. What is the MAJOR weakness of this item? “How old were you the first time you went to a grocery store?” Under 6 months old 6 months to 12 months old 13 months to 24 months old 25 months to 3 years old More than 3 years old
A.   It is too long.
B.   Issues beyond respondent’s ability to recall.
C.   It has jargon.
D.   It is double-barreled.
Question #3
When is it most appropriate to use an “open-ended” question?
A.   when doing exploratory research or starting a new research area
B.   when statistical analysis is paramount to your analysis
C.   when there are really only a few simple choices for your questions
D.   when one wants to limit the number of response categories to a question
Question #4
Which of the following kinds of surveys has the lowest response rate?
A.   face-to-face interviews
B.   telephone interviews
C.   Web surveys
D.   mail questionnaires
Question #5
Survey research and survey results
A.   are sometimes misused to advance a point of view or mislead the public.
B.   require a random sample, pilot tests, and great care in question writing to yield high quality information.
C.   greatly expanded during World War II when the governments wanted to know what citizens c. thought about the war and plan the economy.
D.   all of the above.
Question #6
With which behavior is a respondent most likely to overstate in a survey interview?
A.   having a grocery store club card
B.   the occurrence of spousal abuse in one’s family
C.   having a venereal disease
D.   giving to a charitable organization
Question #7
Which of the following types of surveys is the one to choose to determine the quickest results?
A.   face-to-face interviews
B.   telephone interviews
C.   Web surveys
D.   mail questionnaires
Question #8
Dr. Hightone devised a questionnaire in which she asked, “Do you physically beat your children?” What type of problem might she encounter if she used this question?
A.   It has social desirability bias.
B.   It is threatening.
C.   It is a double-barreled question.
D.   It is a leading question.
Question #9
When asking questionnaire items, a survey interviewer should
A.   ask all the easy questions first, skipping questions that the respondent is slow to answer and then return to difficult questions later.
B.   ask each question for the respondent, even if it seems that the respondent has been asked about the topic already.
C.   summarize and reword what respondent says in response to an open-ended question, so that it is a more meaningful answer.
D.   react with a verbal response (e.g., Yes, Oh no! That’s a good answer) after the respondent answers a question to show interest.
Question #10
You come across an old question in a survey with the following item. What is the MAJOR weakness with this item? “The Soviets cheated on every agreement to freeze nuclear weapons development since 1950. Don’t you agree that the United States should give up on establishing a limitations agreement?” Yes Not sure No
A.   It is too long.
B.   It is biased or leading.
C.   It is double-barreled.
D.   It is socially desirable.

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