CAFF 427 - Consumer Dynamics » Winter 2022 » Chapter 2 Decision Making and Consumer Behavior
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Question #1
Those products already in memory plus those prominent in the retail environment that are actively considered during a consumer's choice process are best associated with which of the following terms?
A.
Evoked set
B.
Consumer involvement
C.
Brand loyalty
D.
Product recognition
Question #2
The three categories of consumer decision-making are?
A.
habitual, affective, and cognitive
B.
habitual, situational, and cognitive
C.
habitual, affective, and situational
D.
affective, situational, cognitive
Question #3
A belief that a product has potentially negative consequences is associated with which of the following?
A.
Self-regulation
B.
Constructive Processing
C.
Perceived risk
D.
Counteractive construal
Question #4
A consumer's level of of interest in a particular item is associated with which of the following terms:
A.
Product placement
B.
Product disposal
C.
Product involvement
D.
Brand loyalty
Question #5
A person's deliberate efforts to change or maintain his actions over time refers to which of the following?
A.
Counteractive construal
B.
Constructive Processing
C.
Perceived risk
D.
Self-regulation
Question #6
People are are always rational, logical, and calculating like traditional economic theory proposes.
A.
True
B.
False
Question #7
The economic of information proposes that advertising is an important source of information to consumers because it saves people time and time costs money.
A.
False
B.
True
Question #8
Repeat purchasing behavior that reflects on conscious decisions to continue buying the same product is best associated with which of the following?
A.
Evoked set
B.
Brand loyalty
C.
Product recognition
D.
Consumer involvement
Question #9
Properties of the medium and message content that influence a person's degree of engagement with the message define.....
A.
Consumer involvement
B.
Evoked set
C.
Product recognition
D.
Message involvement
Question #10
A thought process in which a person evaluates the effort they will need to make a particular choice, and then tailor the amount of cognitive effort expended to make this decision is
A.
Self-regulation
B.
Perceived risk
C.
Counteractive construal
D.
Constructive Processing
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