The purpose of market segmentation is to identify the features of a product that will appeal to as many customers as possible. 

The activities of marketers depend on what needs to be done to satisfy consumer wants and needs, in other words, helping the buyer buy. 

A key element of customer relationship management is to: 

Which of the following would be considered part of a firm's marketing mix?

Which of the following is part of the marketing process?

Which of the following is considered a step in the marketing research process? 

McDonald's prides itself on offering precisely the same menu around the world so that customers know exactly what to expect when they eat at a McDonald's. 

The combination of product lines offered by a manufacturer is called the firm's: 

Attracting attention, describing contents, explaining benefits and identifying the uses of a product are all functions of:

The degree to which customers are satisfied and are committed to future purchases of a desired brand is called: 

Marketers use pricing, advertising, and packaging to differentiate their products from competitors' products even when actual differences are quite small. 

The Pillsbury Doughboy is an example of a: 

A street vendor selling Rolex watches at ridiculously low prices approached Ted. Ted, however, was suspicious that the watches were illegal ________ brands. 

A(n) ____________ consists of the marketing intermediaries that transport and store goods as they move through their path from producer to final user.

Lazario Motor Car Company produces some of the most luxurious and expensive cars in the world. The company typically authorizes only a single dealership to sell its cars in certain major metropolitan areas. In less populous areas, Lazario authorizes a single dealer for an entire state or region. The manufacturer of Lazario automobiles is using a(n) ___________ distribution strategy for its product.

Candy, gum, cigarettes, and popular magazines are usually distributed using a selective distribution strategy. 

__________ manages the movement of raw materials, parts, work in progress, finished goods and related information throughout the supply chain, as well as managing the return of goods when necessary and the recycling of goods when appropriate. 

Bunny Babbett has just become an independent contractor selling the products of Tweethouse, a firm that makes elaborate (and expensive) birdhouses and bird feeders. Bunny was recruited to the firm by Sylvester Katt, who already sells the Tweethouse products as an independent contractor. Sylvester told Bunny that both he and she would receive a commission on every item she sold. He also pointed out that she could boost her income significantly by recruiting more people to sell the products, because she would receive a commission on her recruits' sales. The arrangement described by Sylvester suggests that Tweethouse is using:

The last step in creating a promotional campaign is to evaluate the effectiveness of each element of the promotional mix. 

Because TV advertising is so expensive, it is less popular than in the past, it now ranks sixth in total advertising expenditures. 

A promotional campaign begins by: 

_________ refers to any paid, non-personal communication through various media by organizations and individuals who are in some way identified in the message. 

Which of the following refers to the practice of paying to have a product appear favorably in a TV show or movie?

Which of the following is required to build meaningful relationships with customers? 

Which of the following is a benefit of owning your own business?

Taxes and government regulations are part of the ________________ environment of business.

America's business success is largely due to an economic and social climate that allows businesses to operate freely.

_________ is the name of a free-market economic system in which most of the factors of production and distribution - such as land, factories, railroads, and stores - are owned by individuals.

__________ is an arrangement whereby someone with a good idea for a business sells the rights to use the business name and sell the parent company's product or service to others in a given territory in a specified manner. 

A society gets into trouble when people consider only what is illegal and not also what is ethical or unethical.

A(n) _______ -based ethics code emphasizes the prevention of unlawful behavior by increasing control and penalizing wrongdoers. 

Selma owns a roofing business. She enjoys being her own boss, but her satisfaction comes at a price. Her days are filled with organizing the activities of her employees and soliciting new customers. She often misses activities with friends and family because of the obligations of running her own business. She also knows that she has unlimited personal liability for any of her firm's debts. Selma's business is organized as a(n):

A(n) _____________ is a company that has a proven business model and is willing to sell the rights to use the business model to others so that they can sell the same product or service within a given territory. 

Entrepreneurs are less important now than in the past to the U.S. economy. 

A detailed written statement that describes the nature of the business, the target market, the firm's competitive advantages, as well as the owner's resources and qualifications is a: 

Management is more progressive today. There is more emphasis on: 

A key to effective leadership is the ability to: 

The more standardized the work, the wider the span of control.

The ________ an organization's structure, the ________ the span of control. 

Operations management is a specialized area in management that converts resources into:

The goal of lean manufacturing is to:

At Qliktech, the company CEO, Lars Bjork, honors employees who demonstrate the company's core values. Qliktech holds a summit each year, where it selects and awards one employee in each of several values categories that include (1) challenge; (2) move fast; (3) be open and straightforward; (4) teamwork for results; and (5) take responsibility. Rather than posting core values for everyone to pass by each day, the CEO finds that providing _________ rewards once each year provides the message to all employees that these are important values. 

_____________ is the process of evaluating human resource needs and then recruiting, selecting, developing, motivating, evaluating, compensating, and scheduling employees to achieve organizational goals.

Title VII of the Civil Rights Act of 1964:

Labor unions were largely responsible for:,,

_____________ is the process by which representatives of a union meet with representatives of management to negotiate a contract for workers. ,,

Historically, the most potent union tactic when collective bargaining efforts break down has been the:,,

Job ___________ combines a series of tasks into one assignment that is more challenging, interesting, and motivating. ,,