West Los Angeles College » Hospitality » Hospitality 135 - Meeting/Convention and Incentive Planning » Summer 2019

Hospitality 135 - Meeting/Convention and Incentive Planning » Summer 2019 » Quiz 1

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Question #1

Ch 1: In defining the Meetings Industry, the meetings and events profession includes large gatherings of people for many purposes, including:

A. entertainment

B. sports

C. education

D. All the above

E. business

Question #2

Ch 1: The Convention Industry Council (CIC) (now known as the Event Industry Council, though not mentioned in this chapter):

A. was created in 1949 by a coalition of representative from the meetings profession.

B. All the above

C. supported the “CMP International Standards” document written in 2011 (and revised in 2017), to articulate the critical components of professional knowledge and skill that guide current professional practice in the meetings industry. (These standards are connected to each chapter of this text).

D. created the “APEX Industry Glossary,” to standardize industry- specific terminology.

E. created templates for common tools, and standards of professional behavior in the meetings profession.

Question #3

Ch 1: In defining the Service Industry, the text states: The service industry is a sector of the economy that primarily consists of businesses providing service, rather than tangible products. However, this industry also includes retail, transportation, distribution, food services, health care, and rentable facilities.

A. FALSE

B. TRUE

Question #4

Ch 1: In defining the Hospitality Industry, the text states that the hospitality industry, a sector in the service industry, includes businesses that provide solutions to temporary needs, such as transportation, food provision, venues, and lodging.

A. TRUE

B. FALSE

Question #5

Ch 1: Meetings are managed by professionals or volunteers, with titles such as meeting planner, meeting manager, and others such as vice president of marketing, communications direct, or even project ___________. (one word)

A. coordinator

B. manager

C. leader

D. director

E. all of the above

Question #6

Ch 2: The main elements included in “strategic value” include:

A. All the above

B. advanced logistics

C. Portfolio management

D. meeting design

E. measurement

Question #7

Ch 2: The first step in the strategic planning process is to assess the environment or context in which an overall organization is operating. This is known as the SWOT analysis.

A. FALSE

B. TRUE

Question #8

Ch 2. Regarding strategic meeting design decisions, meeting objectives guide the development of decisions about specific activities and environmental aspects of the meeting (i.e., room set-ups, activities, speakers, and more).

A. TRUE

B. FALSE

Question #9

Ch 2: The meeting professional can use this model of questioning for developing meeting objectives that provide strategic alignment with the organization, including: Cognitive Objectives-Know, Affective Objectives-Care, and __________ (one word) Objectives-Do.

A. Activities

B. Directing

C. Behavior

D. Planning

Question #10

Ch 3: Roles for the Meeting Planner include:

A. Performs discrete tasks

B. Follows policy

C. All the above

D. Adheres to budget limits

E. Reports to manager

Question #11

Ch 3: Roles for the Meeting/Project Manager include:

A. Requests resources

B. Monitors budget

C. Assigns tasks

D. All the above

E. Informs key stakeholders

Question #12

Ch 3: Meeting/Program Managers supervise planners.

A. TRUE

B. FALSE

Question #13

Ch 3. Meeting/Program Managers sets policy and commit resources.

A. FALSE

B. TRUE

Question #14

Ch 3: The term ________ (one word) Management is a process focused on people; it addresses how people will be managed when change is imminent, which change is implemented, and after a change has occurred.

A. Compensation

B. Control

C. Human Resource

D. Change

Question #15

Ch 4: In meeting planning, elements of the Needs Assessment include:

A. All the above

B. Stakeholder Requirements

C. Objectives

D. Outcomes

E. Meeting History

Question #16

Ch 2: The SWOT Analysis includes:

A. Strengths

B. Opportunities

C. Weaknesses

D. Threats

E. All the above

Question #17

Ch 4: In meeting planning, to ensure that the meeting’s objectives align with the organization, the meeting planner may ask strategic alignment questions, including:

A. All the above

B. Why is the organization holding this meeting?

C. Are there alternatives to a meeting that support the purpose?

D. What is the purpose of the meeting?

E. How will the meeting align with organizational aspirations?

Question #18

Ch 4: Meeting planning begins with a Needs Assessment, which determines what must be accomplished through the meeting.

A. FALSE

B. TRUE

Question #19

Ch 4: “Gap Analysis” is a project-management tool used in meeting planning for determining what needs to be accomplished to meet outcomes.

A. FALSE

B. TRUE

Question #20

Ch 4: A meeting must be strategically aligned with the organization’s goals and __________. (one word)

A. Change

B. Purpose

C. Behavior

D. Objectives

E. Activities

Question #21

Ch 5: A meeting planner needs to know, at the beginning of the planning process, what is the financial goal for the organization, before helping them to develop a budget. Common financial goals for meetings include:

A. All the above

B. Profit goal

C. Break-even goal

D. Deficit goal

Question #22

Ch 5: In regard to a meeting’s Revenue Budget, several critical steps must be followed when projecting the meeting’s revenue in order to meet the meeting’s financial goals, including:

A. Set a rational goal for revenue sources

B. Forecast a realistic number

C. Set a financial goal

D. All the above

E. Estimate the expense budget.

Question #23

Ch 5: In regard to meetings, budgeting is NOT the process of planning and preparing estimated revenues and expenditures in order to achieve the meeting’s financial goal.

A. TRUE

B. FALSE

Question #24

Zero-Based Budgeting is a process of creating a budget without the benefit of a previous year’s budget or past performance.

A. TRUE

B. FALSE

Question #25

Ch 5: Analysis of ________ (one word) is conducted to determine the extent that the budgeted revenues, expenses, and profits matched the actual performance.

A. Behavior

B. Planning

C. Variance

D. Coordinating

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