CAFF 427 - Consumer Dynamics » Winter 2022 » Exam 1

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Question #1
Which of the following time periods is encompassed in the study of consumer behavior?
A.   All of these
B.   Post-purchase
C.   Purchase
D.   Pre-purchase
Question #2
The three categories of consumer decision-making are?
A.   situational, affective, and habitual
B.   cognitive, affective, and situational
C.   cognitive, situational, and habitual
D.   cognitive, affective, and habitual
Question #3
Which of the following refers to the perspective that much of consumer behavior resembles actions in a play.
A.   Synchronous Interactions
B.   Relationship marketing
C.   Pastiche
D.   Role theory
E.   Horizontal revolution
F.   Productivity orientation
Question #4
The way members of a culture adapt to their physical habitat is called?
A.   Ecology
B.   Social structure
C.   Growth
D.   Ideology
Question #5
Which of the following refers to a cultural process by which the original meaning of a product or symbol associated with a subculture is modified by members of mainstream culture.
A.   Consumer Style
B.   Contamination
C.   Binary opposition
D.   Antifestval
E.   Cooptation
F.   Coventions
Question #6
Repeat purchasing behavior that reflects on conscious decisions to continue buying the same product is best associated with which of the following?
A.   Product recognition
B.   Evoked set
C.   Consumer involvement
D.   Brand loyalty
Question #7
What type of ritual is a sweet sixteen birthday celebration?
A.   Gift-giving rituals
B.   Rites of Passage rituals
C.   Grooming rituals
D.   Holiday rituals
Question #8
Which of the following refers to the music, movies, sports, books, celebrities, and other forms of entertainment consumed by the mass market.
A.   Popular culture
B.   Horizontal revolution
C.   Paradigm
D.   Virtual worlds
E.   Synchronous Interactions
F.   Megacity
Question #9
A(n) ________ is a person who identifies a need or desire, makes a purchase, and then disposes of a product.
A.   marketer
B.   influencer
C.   consumer
D.   content generator
Question #10
Unspoken rules that govern social behavior are called?
A.   More
B.   Crescive norms
C.   Custom
D.   Conventions
Question #11
The values, ethics, rituals, traditions, material objects, and services produced or valued by the members of a society are called?
A.   Spirituality
B.   Socialization
C.   Culture
D.   Norms
Question #12
Which of the following refers to an approach to studying cultures that stresses the unique aspects of each culture.
A.   Hofstede Dimensions of National Culture
B.   Desacralization
C.   Objectification
D.   Emic perspective
E.   Global consumer culture
F.   Creolization
Question #13
Those products already in memory plus those prominent in the retail environment that are actively considered during a consumer's choice process are best associated with which of the following terms?
A.   Product recognition
B.   Consumer involvement
C.   Brand loyalty
D.   Evoked set
Question #14
The mental characteristics of a people and the way they relate to their environment and social groups.
A.   Social structure
B.   Ecology
C.   Ideology
D.   Hierarchy
Question #15
A person's deliberate efforts to change or maintain his actions over time refers to which of the following?
A.   Constructive Processing
B.   Self-regulation
C.   Counteractive construal
D.   Perceived risk
Question #16
Which of the following refers to an internal state that activates goal-oriented behavior.
A.   Pastiche
B.   Interpretivism
C.   Paradigm
D.   Market segmentation strategies
E.   Virtual worlds
F.   Motivation
Question #17
Which of the following refers to when a place or object takes on sacred qualities because of its association with another sacred person or event.
A.   Consumer Style
B.   Binary opposition
C.   Antifestval
D.   Cooptation
E.   Contamination
F.   Art product
Question #18
Which of the following refers to the process that occurs whenever the consumer sees a significant difference between his or her current state of affairs and some desired or ideal state.
A.   Product involvement
B.   Postpurchase evaluation
C.   Variety seeking
D.   Situation involvement
E.   Nudge
F.   Problem recognition
Question #19
Which of the following refers to a continual striving to use time constructively.
A.   Megacity
B.   Virtual worlds
C.   Motivation
D.   Productivity orientation
E.   User-generated content
F.   Social Media
Question #20
Which of the following refers to when we attribute sacred qualities to mundane items.
A.   Global consumer culture
B.   Hofstede Dimensions of National Culture
C.   Creolization
D.   Objectification
E.   Emic perspective
F.   Desacralization
Question #21
People are are always rational, logical, and calculating like traditional economic theory proposes.
A.   True
B.   False
Question #22
Jenny Rowlins is absolutely exhausted after her shopping trip to pick out a dress for her sorority's formal event. The stores were crowded, and none of her favorite shops carried a dress that she liked in her size. After spending hours at the mall, Jenny decided to order her dress online and just return it if it was not exactly right. This story is an example of how consumer behavior is a(n) ________.
A.   theory
B.   art form
C.   process
D.   industry
Question #23
Which of the following refers to a consumer's level of interest in a particular item.
A.   Product involvement
B.   Postpurchase evaluation
C.   Situation involvement
D.   Nudge
E.   Variety seeking
F.   Problem recognition
Question #24
A belief that some condition is preferable to its opposite is called a?
A.   Ideology
B.   Ecology
C.   Value
D.   Social structure
Question #25
A thought process in which a person evaluates the effort they will need to make a particular choice, and then tailor the amount of cognitive effort expended to make this decision is
A.   Self-regulation
B.   Perceived risk
C.   Constructive Processing
D.   Counteractive construal
Question #26
Which of the following refers to when foreign influences are absorbed and integrated with local meanings.
A.   Objectification
B.   Hofstede Dimensions of National Culture
C.   Creolization
D.   Emic perspective
E.   Desacralization
F.   Global consumer culture
Question #27
A(n) ________ is a person who identifies a need or desire, makes a purchase, and then disposes of a product.
A.   Influencer
B.   Content generator
C.   Marketer
D.   Consumer
Question #28
Norms that regulate how we conduct our everyday lives are called?
A.   More
B.   Conventions
C.   Custom
D.   Cresive norms
Question #29
A belief that a product has potentially negative consequences is associated with which of the following?
A.   Constructive Processing
B.   Self-regulation
C.   Perceived risk
D.   Counteractive construal
Question #30
Which of the following is the study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires?
A.   Role theory
B.   Marketing research
C.   Lifestyle marketing
D.   Consumer behavior
Question #31
Which of the following refers to an event that distorts the symbols associated with other holidays.
A.   Contamination
B.   Art product
C.   Consumer Style
D.   Binary opposition
E.   Cooptation
F.   Antifestval
Question #32
Which of the following refers to mixture of images.
A.   Motivation
B.   Interpretivism
C.   Popular culture
D.   Pastiche
E.   User-generated content
F.   Paradigm
Question #33
Which of the following is NOT a stage of the consumption process?
A.   Desire
B.   Post-purchase
C.   Purchase
D.   Pre-purchase
Question #34
Which of the following refers to a research perspective that relies on principles of the "scientific method" and assumes that a single reality exits.
A.   Role theory
B.   User-generated content
C.   Virtual worlds
D.   Relationship marketing
E.   Interpretivism
F.   Positivism
Question #35
A consumer's level of of interest in a particular item is associated with which of the following terms:
A.   Product disposal
B.   Product placement
C.   Product involvement
D.   Brand loyalty
Question #36
Which of the following refers to a measurement system that scores a country in terms of its standing on six dimensions so that users can compare and contrasts values.
A.   Desacralization
B.   Global consumer culture
C.   Creolization
D.   Hofstede Dimensions of National Culture
E.   Emic perspective
F.   Objectification
Question #37
Which of the following refers to the strategic perspective that stresses the long-term human side of buyer-seller interactions.
A.   Paradigm
B.   Interpretivism
C.   Positivism
D.   Pastiche
E.   Relationship marketing
F.   Motivation
Question #38
Which of the following refers to the final stage o consumer decision-making when we experience the product or service we selected.
A.   Postpurchase evaluation
B.   Product involvement
C.   Variety seeking
D.   Situation involvement
E.   Nudge
F.   Problem recognition
Question #39
A norm that controls basic behaviors, such as division of labor in a household
A.   Conventions
B.   Cresive norms
C.   More
D.   Custom
Question #40
Which of the following refers to a pattern of behaviors, attitudes, and opinions that influences all of a person's consumption activities.
A.   Consumer Style
B.   Coventions
C.   Cooptation
D.   Binary opposition
E.   Art product
F.   Contamination
Question #41
Which of the following refers to norms that regulate how we conduct our everyday lives.
A.   Cooptation
B.   Consumer Style
C.   Antifestval
D.   Coventions
E.   Contamination
F.   Art product
Question #42
The way members of a culture maintain an orderly social life is called?
A.   Ideology
B.   Ecology
C.   Hierarchy
D.   Social structure
Question #43
Which term refers to the bond between product and consumer that is difficult for competitors to break
A.   Brand loyalty
B.   Custom
C.   Patronage
D.   Relationship
Question #44
Properties of the medium and message content that influence a person's degree of engagement with the message define.....
A.   Evoked set
B.   Message involvement
C.   Product recognition
D.   Consumer involvement
Question #45
Which of the following refers to subtle change in a person' environment that results in a change in behavior.
A.   Problem recognition
B.   Nudge
C.   Product involvement
D.   Situation involvement
E.   Postpurchase evaluation
F.   Variety seeking
Question #46
Jenny Rowlins is absolutely exhausted after her shopping trip to pick out a dress for her sorority's formal event. The stores were crowded, and none of her favorite shops carried a dress that she liked in her size. After spending hours at the mall, Jenny decided to order her dress online and just return it if it was not exactly right. This story is an example of how consumer behavior is a(n) ________.
A.   Art Form
B.   Theory
C.   Process
D.   Industry
Question #47
Which of the following refers to the extent to which a shopper is engaged with a store, Web site, or a location where people consumer a product or service.
A.   Product involvement
B.   Situation involvement
C.   Problem recognition
D.   Variety seeking
E.   Postpurchase evaluation
Question #48
A custom with a strong moral overtone is called a?
A.   Conventions
B.   Custom
C.   More
D.   Cresive norms
Question #49
Which of the following refers to targeting a brand only to specific groups of consumers who share well-defined and relevant characteristics.
A.   Market segmentation strategies
B.   Interpretivism
C.   Productivity orientation
D.   Motivation
E.   Pastiche
F.   Popular culture

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