CAFF 427 - Consumer Dynamics » Winter 2022 » Exam 1

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Question #1
Which of the following time periods is encompassed in the study of consumer behavior?
A.   Post-purchase
B.   Pre-purchase
C.   All of these
D.   Purchase
Question #2
The three categories of consumer decision-making are?
A.   situational, affective, and habitual
B.   cognitive, situational, and habitual
C.   cognitive, affective, and habitual
D.   cognitive, affective, and situational
Question #3
Which of the following refers to the perspective that much of consumer behavior resembles actions in a play.
A.   Horizontal revolution
B.   Productivity orientation
C.   Relationship marketing
D.   Pastiche
E.   Role theory
F.   Synchronous Interactions
Question #4
The way members of a culture adapt to their physical habitat is called?
A.   Ideology
B.   Social structure
C.   Growth
D.   Ecology
Question #5
Which of the following refers to a cultural process by which the original meaning of a product or symbol associated with a subculture is modified by members of mainstream culture.
A.   Coventions
B.   Cooptation
C.   Consumer Style
D.   Contamination
E.   Binary opposition
F.   Antifestval
Question #6
Repeat purchasing behavior that reflects on conscious decisions to continue buying the same product is best associated with which of the following?
A.   Brand loyalty
B.   Product recognition
C.   Consumer involvement
D.   Evoked set
Question #7
What type of ritual is a sweet sixteen birthday celebration?
A.   Gift-giving rituals
B.   Rites of Passage rituals
C.   Holiday rituals
D.   Grooming rituals
Question #8
Which of the following refers to the music, movies, sports, books, celebrities, and other forms of entertainment consumed by the mass market.
A.   Synchronous Interactions
B.   Paradigm
C.   Popular culture
D.   Horizontal revolution
E.   Megacity
F.   Virtual worlds
Question #9
A(n) ________ is a person who identifies a need or desire, makes a purchase, and then disposes of a product.
A.   consumer
B.   influencer
C.   marketer
D.   content generator
Question #10
Unspoken rules that govern social behavior are called?
A.   More
B.   Crescive norms
C.   Custom
D.   Conventions
Question #11
The values, ethics, rituals, traditions, material objects, and services produced or valued by the members of a society are called?
A.   Socialization
B.   Spirituality
C.   Norms
D.   Culture
Question #12
Which of the following refers to an approach to studying cultures that stresses the unique aspects of each culture.
A.   Desacralization
B.   Emic perspective
C.   Global consumer culture
D.   Hofstede Dimensions of National Culture
E.   Creolization
F.   Objectification
Question #13
Those products already in memory plus those prominent in the retail environment that are actively considered during a consumer's choice process are best associated with which of the following terms?
A.   Brand loyalty
B.   Consumer involvement
C.   Evoked set
D.   Product recognition
Question #14
The mental characteristics of a people and the way they relate to their environment and social groups.
A.   Social structure
B.   Hierarchy
C.   Ideology
D.   Ecology
Question #15
A person's deliberate efforts to change or maintain his actions over time refers to which of the following?
A.   Constructive Processing
B.   Counteractive construal
C.   Perceived risk
D.   Self-regulation
Question #16
Which of the following refers to an internal state that activates goal-oriented behavior.
A.   Motivation
B.   Virtual worlds
C.   Pastiche
D.   Interpretivism
E.   Paradigm
F.   Market segmentation strategies
Question #17
Which of the following refers to when a place or object takes on sacred qualities because of its association with another sacred person or event.
A.   Binary opposition
B.   Contamination
C.   Cooptation
D.   Antifestval
E.   Art product
F.   Consumer Style
Question #18
Which of the following refers to the process that occurs whenever the consumer sees a significant difference between his or her current state of affairs and some desired or ideal state.
A.   Product involvement
B.   Situation involvement
C.   Problem recognition
D.   Postpurchase evaluation
E.   Nudge
F.   Variety seeking
Question #19
Which of the following refers to a continual striving to use time constructively.
A.   Virtual worlds
B.   Social Media
C.   Productivity orientation
D.   User-generated content
E.   Megacity
F.   Motivation
Question #20
Which of the following refers to when we attribute sacred qualities to mundane items.
A.   Creolization
B.   Desacralization
C.   Hofstede Dimensions of National Culture
D.   Objectification
E.   Emic perspective
F.   Global consumer culture
Question #21
People are are always rational, logical, and calculating like traditional economic theory proposes.
A.   False
B.   True
Question #22
Jenny Rowlins is absolutely exhausted after her shopping trip to pick out a dress for her sorority's formal event. The stores were crowded, and none of her favorite shops carried a dress that she liked in her size. After spending hours at the mall, Jenny decided to order her dress online and just return it if it was not exactly right. This story is an example of how consumer behavior is a(n) ________.
A.   art form
B.   industry
C.   theory
D.   process
Question #23
Which of the following refers to a consumer's level of interest in a particular item.
A.   Situation involvement
B.   Postpurchase evaluation
C.   Product involvement
D.   Nudge
E.   Variety seeking
F.   Problem recognition
Question #24
A belief that some condition is preferable to its opposite is called a?
A.   Value
B.   Social structure
C.   Ecology
D.   Ideology
Question #25
A thought process in which a person evaluates the effort they will need to make a particular choice, and then tailor the amount of cognitive effort expended to make this decision is
A.   Perceived risk
B.   Constructive Processing
C.   Counteractive construal
D.   Self-regulation
Question #26
Which of the following refers to when foreign influences are absorbed and integrated with local meanings.
A.   Objectification
B.   Creolization
C.   Desacralization
D.   Hofstede Dimensions of National Culture
E.   Global consumer culture
F.   Emic perspective
Question #27
A(n) ________ is a person who identifies a need or desire, makes a purchase, and then disposes of a product.
A.   Influencer
B.   Marketer
C.   Content generator
D.   Consumer
Question #28
Norms that regulate how we conduct our everyday lives are called?
A.   Conventions
B.   Cresive norms
C.   More
D.   Custom
Question #29
A belief that a product has potentially negative consequences is associated with which of the following?
A.   Constructive Processing
B.   Self-regulation
C.   Counteractive construal
D.   Perceived risk
Question #30
Which of the following is the study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires?
A.   Consumer behavior
B.   Role theory
C.   Marketing research
D.   Lifestyle marketing
Question #31
Which of the following refers to an event that distorts the symbols associated with other holidays.
A.   Consumer Style
B.   Antifestval
C.   Cooptation
D.   Binary opposition
E.   Contamination
F.   Art product
Question #32
Which of the following refers to mixture of images.
A.   Interpretivism
B.   Motivation
C.   Pastiche
D.   Popular culture
E.   Paradigm
F.   User-generated content
Question #33
Which of the following is NOT a stage of the consumption process?
A.   Post-purchase
B.   Purchase
C.   Pre-purchase
D.   Desire
Question #34
Which of the following refers to a research perspective that relies on principles of the "scientific method" and assumes that a single reality exits.
A.   Positivism
B.   User-generated content
C.   Relationship marketing
D.   Interpretivism
E.   Role theory
F.   Virtual worlds
Question #35
A consumer's level of of interest in a particular item is associated with which of the following terms:
A.   Product involvement
B.   Brand loyalty
C.   Product disposal
D.   Product placement
Question #36
Which of the following refers to a measurement system that scores a country in terms of its standing on six dimensions so that users can compare and contrasts values.
A.   Hofstede Dimensions of National Culture
B.   Global consumer culture
C.   Emic perspective
D.   Objectification
E.   Creolization
F.   Desacralization
Question #37
  
A.   Paradigm
B.   Relationship marketing
C.   Positivism
D.   Pastiche
E.   Motivation
F.   Interpretivism
Question #38
Which of the following refers to the final stage o consumer decision-making when we experience the product or service we selected.
A.   Variety seeking
B.   Nudge
C.   Postpurchase evaluation
D.   Situation involvement
E.   Problem recognition
F.   Product involvement
Question #39
A norm that controls basic behaviors, such as division of labor in a household
A.   Cresive norms
B.   More
C.   Custom
D.   Conventions
Question #40
Which of the following refers to a pattern of behaviors, attitudes, and opinions that influences all of a person's consumption activities.
A.   Contamination
B.   Binary opposition
C.   Consumer Style
D.   Coventions
E.   Art product
F.   Cooptation
Question #41
Which of the following refers to norms that regulate how we conduct our everyday lives.
A.   Consumer Style
B.   Cooptation
C.   Coventions
D.   Art product
E.   Antifestval
F.   Contamination
Question #42
The way members of a culture maintain an orderly social life is called?
A.   Hierarchy
B.   Ideology
C.   Ecology
D.   Social structure
Question #43
Which term refers to the bond between product and consumer that is difficult for competitors to break
A.   Brand loyalty
B.   Patronage
C.   Custom
D.   Relationship
Question #44
Properties of the medium and message content that influence a person's degree of engagement with the message define.....
A.   Message involvement
B.   Evoked set
C.   Product recognition
D.   Consumer involvement
Question #45
Which of the following refers to subtle change in a person' environment that results in a change in behavior.
A.   Problem recognition
B.   Variety seeking
C.   Situation involvement
D.   Nudge
E.   Product involvement
F.   Postpurchase evaluation
Question #46
  
A.   Art Form
B.   Industry
C.   Theory
D.   Process
Question #47
Which of the following refers to the extent to which a shopper is engaged with a store, Web site, or a location where people consumer a product or service.
A.   Situation involvement
B.   Problem recognition
C.   Variety seeking
D.   Product involvement
E.   Postpurchase evaluation
Question #48
A custom with a strong moral overtone is called a?
A.   Cresive norms
B.   Conventions
C.   Custom
D.   More
Question #49
Which of the following refers to targeting a brand only to specific groups of consumers who share well-defined and relevant characteristics.
A.   Popular culture
B.   Productivity orientation
C.   Pastiche
D.   Market segmentation strategies
E.   Interpretivism
F.   Motivation

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