CAFF 427 - Consumer Dynamics » Winter 2022 » Exam 1
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Question #1
Which of the following time periods is encompassed in the study of consumer behavior?
A.
All of these
B.
Purchase
C.
Pre-purchase
D.
Post-purchase
Question #2
The three categories of consumer decision-making are?
A.
cognitive, affective, and situational
B.
situational, affective, and habitual
C.
cognitive, affective, and habitual
D.
cognitive, situational, and habitual
Question #3
Which of the following refers to the perspective that much of consumer behavior resembles actions in a play.
A.
Synchronous Interactions
B.
Relationship marketing
C.
Productivity orientation
D.
Horizontal revolution
E.
Pastiche
F.
Role theory
Question #4
The way members of a culture adapt to their physical habitat is called?
A.
Social structure
B.
Ecology
C.
Growth
D.
Ideology
Question #5
Which of the following refers to a cultural process by which the original meaning of a product or symbol associated with a subculture is modified by members of mainstream culture.
A.
Antifestval
B.
Coventions
C.
Binary opposition
D.
Contamination
E.
Cooptation
F.
Consumer Style
Question #6
Repeat purchasing behavior that reflects on conscious decisions to continue buying the same product is best associated with which of the following?
A.
Product recognition
B.
Brand loyalty
C.
Consumer involvement
D.
Evoked set
Question #7
What type of ritual is a sweet sixteen birthday celebration?
A.
Grooming rituals
B.
Gift-giving rituals
C.
Holiday rituals
D.
Rites of Passage rituals
Question #8
Which of the following refers to the music, movies, sports, books, celebrities, and other forms of entertainment consumed by the mass market.
A.
Horizontal revolution
B.
Paradigm
C.
Virtual worlds
D.
Popular culture
E.
Synchronous Interactions
F.
Megacity
Question #9
A(n) ________ is a person who identifies a need or desire, makes a purchase, and then disposes of a product.
A.
influencer
B.
marketer
C.
content generator
D.
consumer
Question #10
Unspoken rules that govern social behavior are called?
A.
Custom
B.
Crescive norms
C.
More
D.
Conventions
Question #11
The values, ethics, rituals, traditions, material objects, and services produced or valued by the members of a society are called?
A.
Culture
B.
Socialization
C.
Norms
D.
Spirituality
Question #12
Which of the following refers to an approach to studying cultures that stresses the unique aspects of each culture.
A.
Creolization
B.
Emic perspective
C.
Global consumer culture
D.
Desacralization
E.
Objectification
F.
Hofstede Dimensions of National Culture
Question #13
Those products already in memory plus those prominent in the retail environment that are actively considered during a consumer's choice process are best associated with which of the following terms?
A.
Product recognition
B.
Evoked set
C.
Brand loyalty
D.
Consumer involvement
Question #14
The mental characteristics of a people and the way they relate to their environment and social groups.
A.
Ecology
B.
Hierarchy
C.
Ideology
D.
Social structure
Question #15
A person's deliberate efforts to change or maintain his actions over time refers to which of the following?
A.
Counteractive construal
B.
Self-regulation
C.
Constructive Processing
D.
Perceived risk
Question #16
Which of the following refers to an internal state that activates goal-oriented behavior.
A.
Market segmentation strategies
B.
Motivation
C.
Paradigm
D.
Interpretivism
E.
Pastiche
F.
Virtual worlds
Question #17
Which of the following refers to when a place or object takes on sacred qualities because of its association with another sacred person or event.
A.
Art product
B.
Contamination
C.
Antifestval
D.
Cooptation
E.
Consumer Style
F.
Binary opposition
Question #18
Which of the following refers to the process that occurs whenever the consumer sees a significant difference between his or her current state of affairs and some desired or ideal state.
A.
Nudge
B.
Variety seeking
C.
Product involvement
D.
Situation involvement
E.
Problem recognition
F.
Postpurchase evaluation
Question #19
Which of the following refers to a continual striving to use time constructively.
A.
Virtual worlds
B.
Social Media
C.
User-generated content
D.
Motivation
E.
Megacity
F.
Productivity orientation
Question #20
Which of the following refers to when we attribute sacred qualities to mundane items.
A.
Objectification
B.
Desacralization
C.
Emic perspective
D.
Hofstede Dimensions of National Culture
E.
Global consumer culture
F.
Creolization
Question #21
People are are always rational, logical, and calculating like traditional economic theory proposes.
A.
True
B.
False
Question #22
Jenny Rowlins is absolutely exhausted after her shopping trip to pick out a dress for her sorority's formal event. The stores were crowded, and none of her favorite shops carried a dress that she liked in her size. After spending hours at the mall, Jenny decided to order her dress online and just return it if it was not exactly right. This story is an example of how consumer behavior is a(n) ________.
A.
theory
B.
industry
C.
process
D.
art form
Question #23
Which of the following refers to a consumer's level of interest in a particular item.
A.
Problem recognition
B.
Product involvement
C.
Postpurchase evaluation
D.
Nudge
E.
Variety seeking
F.
Situation involvement
Question #24
A belief that some condition is preferable to its opposite is called a?
A.
Social structure
B.
Ecology
C.
Ideology
D.
Value
Question #25
A thought process in which a person evaluates the effort they will need to make a particular choice, and then tailor the amount of cognitive effort expended to make this decision is
A.
Counteractive construal
B.
Self-regulation
C.
Constructive Processing
D.
Perceived risk
Question #26
Which of the following refers to when foreign influences are absorbed and integrated with local meanings.
A.
Emic perspective
B.
Global consumer culture
C.
Desacralization
D.
Creolization
E.
Hofstede Dimensions of National Culture
F.
Objectification
Question #27
A(n) ________ is a person who identifies a need or desire, makes a purchase, and then disposes of a product.
A.
Marketer
B.
Content generator
C.
Consumer
D.
Influencer
Question #28
Norms that regulate how we conduct our everyday lives are called?
A.
Cresive norms
B.
More
C.
Custom
D.
Conventions
Question #29
A belief that a product has potentially negative consequences is associated with which of the following?
A.
Self-regulation
B.
Perceived risk
C.
Counteractive construal
D.
Constructive Processing
Question #30
Which of the following is the study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires?
A.
Lifestyle marketing
B.
Marketing research
C.
Consumer behavior
D.
Role theory
Question #31
Which of the following refers to an event that distorts the symbols associated with other holidays.
A.
Antifestval
B.
Art product
C.
Consumer Style
D.
Cooptation
E.
Contamination
F.
Binary opposition
Question #32
Which of the following refers to mixture of images.
A.
User-generated content
B.
Motivation
C.
Interpretivism
D.
Pastiche
E.
Popular culture
F.
Paradigm
Question #33
Which of the following is NOT a stage of the consumption process?
A.
Desire
B.
Purchase
C.
Post-purchase
D.
Pre-purchase
Question #34
Which of the following refers to a research perspective that relies on principles of the "scientific method" and assumes that a single reality exits.
A.
Relationship marketing
B.
User-generated content
C.
Role theory
D.
Positivism
E.
Interpretivism
F.
Virtual worlds
Question #35
A consumer's level of of interest in a particular item is associated with which of the following terms:
A.
Product disposal
B.
Brand loyalty
C.
Product placement
D.
Product involvement
Question #36
Which of the following refers to a measurement system that scores a country in terms of its standing on six dimensions so that users can compare and contrasts values.
A.
Hofstede Dimensions of National Culture
B.
Objectification
C.
Global consumer culture
D.
Creolization
E.
Desacralization
F.
Emic perspective
Question #37
A.
Relationship marketing
B.
Paradigm
C.
Interpretivism
D.
Motivation
E.
Pastiche
F.
Positivism
Question #38
Which of the following refers to the final stage o consumer decision-making when we experience the product or service we selected.
A.
Problem recognition
B.
Nudge
C.
Situation involvement
D.
Product involvement
E.
Postpurchase evaluation
F.
Variety seeking
Question #39
A norm that controls basic behaviors, such as division of labor in a household
A.
More
B.
Cresive norms
C.
Conventions
D.
Custom
Question #40
Which of the following refers to a pattern of behaviors, attitudes, and opinions that influences all of a person's consumption activities.
A.
Coventions
B.
Contamination
C.
Art product
D.
Binary opposition
E.
Consumer Style
F.
Cooptation
Question #41
Which of the following refers to norms that regulate how we conduct our everyday lives.
A.
Art product
B.
Consumer Style
C.
Antifestval
D.
Contamination
E.
Coventions
F.
Cooptation
Question #42
The way members of a culture maintain an orderly social life is called?
A.
Ideology
B.
Social structure
C.
Ecology
D.
Hierarchy
Question #43
Which term refers to the bond between product and consumer that is difficult for competitors to break
A.
Brand loyalty
B.
Relationship
C.
Patronage
D.
Custom
Question #44
Properties of the medium and message content that influence a person's degree of engagement with the message define.....
A.
Consumer involvement
B.
Message involvement
C.
Product recognition
D.
Evoked set
Question #45
Which of the following refers to subtle change in a person' environment that results in a change in behavior.
A.
Nudge
B.
Situation involvement
C.
Variety seeking
D.
Product involvement
E.
Postpurchase evaluation
F.
Problem recognition
Question #46
A.
Art Form
B.
Industry
C.
Theory
D.
Process
Question #47
Which of the following refers to the extent to which a shopper is engaged with a store, Web site, or a location where people consumer a product or service.
A.
Product involvement
B.
Variety seeking
C.
Problem recognition
D.
Situation involvement
E.
Postpurchase evaluation
Question #48
A custom with a strong moral overtone is called a?
A.
Custom
B.
More
C.
Cresive norms
D.
Conventions
Question #49
Which of the following refers to targeting a brand only to specific groups of consumers who share well-defined and relevant characteristics.
A.
Interpretivism
B.
Market segmentation strategies
C.
Pastiche
D.
Productivity orientation
E.
Motivation
F.
Popular culture
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