Management 3070 - Management and Organizational Behavior » Spring 2022 » Case Study 5 Uber

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Question #1
Former-CEO Kalanick’s question of “What kind of brand do we want to be?” represents which stage of the strategic management process?
A.   implement the strategy
B.   establish the mission and vision and values
C.   assess the current reality
D.   formulate the grand strategy and strategic, tactical, and operational plans
E.   maintain strategic control
Question #2
CEO Khosrowshahi’s strategic goal is for Uber to raise funds via an Initial Public Offering (IPO) in 2019. Which of the following would be an example of an operational goal in support of this?
A.   increasing Uber Eats sales by 10 percent in the next six months
B.   expanding to Indonesia by the end of the year
C.   developing a self-driving car prototype
D.   settling a self-driving car trade secrets lawsuit with Waymo
E.   redeveloping the company’s mission statement
Question #3
Uber’s expansion on the innovation front depends on its self-driving cars plan. The implementation of this plan would be the responsibility of which of the following managers?
A.   chief executive officer
B.   vice president
C.     
D.   team leader
E.   product-line
F.   unit manager
Question #4
Assume Uber planned to cut losses by 40 percent by withdrawing from countries like China and Singapore. A year has now passed since they have withdrawn, and the company determines that losses have actually increased. Which step in the planning/control cycle does Uber need to now execute?
A.   carry out the plan
B.   define objectives
C.   make the plan
D.   control the direction
E.   make the goal

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