Management 3070 - Management and Organizational Behavior » Spring 2022 » Case Study 5 Uber

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Question #1
Former-CEO Kalanick’s question of “What kind of brand do we want to be?” represents which stage of the strategic management process?
A.   assess the current reality
B.   maintain strategic control
C.   establish the mission and vision and values
D.   implement the strategy
E.   formulate the grand strategy and strategic, tactical, and operational plans
Question #2
CEO Khosrowshahi’s strategic goal is for Uber to raise funds via an Initial Public Offering (IPO) in 2019. Which of the following would be an example of an operational goal in support of this?
A.   developing a self-driving car prototype
B.   increasing Uber Eats sales by 10 percent in the next six months
C.   redeveloping the company’s mission statement
D.   expanding to Indonesia by the end of the year
E.   settling a self-driving car trade secrets lawsuit with Waymo
Question #3
Uber’s expansion on the innovation front depends on its self-driving cars plan. The implementation of this plan would be the responsibility of which of the following managers?
A.   unit manager
B.   vice president
C.   team leader
D.   product-line
E.     
F.   chief executive officer
Question #4
Assume Uber planned to cut losses by 40 percent by withdrawing from countries like China and Singapore. A year has now passed since they have withdrawn, and the company determines that losses have actually increased. Which step in the planning/control cycle does Uber need to now execute?
A.   make the goal
B.   carry out the plan
C.   control the direction
D.   define objectives
E.   make the plan

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