Management 3070 - Management and Organizational Behavior » Spring 2022 » Case Study 5 Uber

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Question #1
Former-CEO Kalanick’s question of “What kind of brand do we want to be?” represents which stage of the strategic management process?
A.   formulate the grand strategy and strategic, tactical, and operational plans
B.   establish the mission and vision and values
C.   assess the current reality
D.   maintain strategic control
E.   implement the strategy
Question #2
CEO Khosrowshahi’s strategic goal is for Uber to raise funds via an Initial Public Offering (IPO) in 2019. Which of the following would be an example of an operational goal in support of this?
A.   settling a self-driving car trade secrets lawsuit with Waymo
B.   developing a self-driving car prototype
C.   redeveloping the company’s mission statement
D.   expanding to Indonesia by the end of the year
E.   increasing Uber Eats sales by 10 percent in the next six months
Question #3
Uber’s expansion on the innovation front depends on its self-driving cars plan. The implementation of this plan would be the responsibility of which of the following managers?
A.     
B.   vice president
C.   team leader
D.   chief executive officer
E.   product-line
F.   unit manager
Question #4
Assume Uber planned to cut losses by 40 percent by withdrawing from countries like China and Singapore. A year has now passed since they have withdrawn, and the company determines that losses have actually increased. Which step in the planning/control cycle does Uber need to now execute?
A.   carry out the plan
B.   make the plan
C.   control the direction
D.   define objectives
E.   make the goal

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