Management 3070 - Management and Organizational Behavior » Spring 2022 » Case Study 6 IKEA

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Question #1
IKEA is strategically positioning itself based on which of the following customer needs?
A.   ambiguous needs, many customers
B.   broad needs, few customers
C.   few needs, few customers
D.   few needs, many customers
E.   broad needs, many customers
Question #2
Which of Porter’s four competitive strategies is IKEA primarily embracing?
A.   focused-differentiation
B.   cost-focus
C.   cost-leadership
D.   defensive
E.   differentiation
Question #3
IKEA’s product development process is based on extensive market research. Which step of the strategic-management process is most closely related to this development process?
A.   maintain strategic control
B.   establish the mission, vision, and values statements
C.   formulate the grand strategy
D.   assess the current reality
E.   implement the strategy
Question #4
Based on the BCG matrix, IKEA would most likely be labeled a
A.   star.
B.   dog.
C.   grower.
D.   hit.
E.   question mark.

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