Management 3070 - Management and Organizational Behavior » Spring 2022 » Case Study 6 IKEA

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Question #1
IKEA is strategically positioning itself based on which of the following customer needs?
A.   broad needs, many customers
B.   ambiguous needs, many customers
C.   few needs, few customers
D.   broad needs, few customers
E.   few needs, many customers
Question #2
Which of Porter’s four competitive strategies is IKEA primarily embracing?
A.   differentiation
B.   cost-leadership
C.   defensive
D.   cost-focus
E.   focused-differentiation
Question #3
IKEA’s product development process is based on extensive market research. Which step of the strategic-management process is most closely related to this development process?
A.   assess the current reality
B.   maintain strategic control
C.   formulate the grand strategy
D.   implement the strategy
E.   establish the mission, vision, and values statements
Question #4
Based on the BCG matrix, IKEA would most likely be labeled a
A.   star.
B.   grower.
C.   hit.
D.   dog.
E.   question mark.

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