CAFF 427 - Consumer Dynamics » Winter 2022 » Chapter 5 Perception
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Question #1
The sensory characteristic of a product that sticks with consumers, helping them to remember the product in a unique way, is called the ________.
A.
schema
B.
interpretant
C.
sensory input
D.
phoneme
Question #2
The process by which people select, organize, and interpret sensations is called ________.
A.
consumption
B.
application
C.
adaption
D.
perception
Question #3
Which term refers to the process by which the way a word sounds influences the listener's assumptions about what the word describes?
A.
Sound symbolism
B.
The principle of similarity
C.
Semiotics
D.
Audio watermarking
Question #4
When Coke weaves a sound into a piece of music, the advertisement is using ________.
A.
sound marketing
B.
sound watermarking
C.
music marketing
D.
audio watermarking
Question #5
Which term refers to sensations that subtly influence how we think about a product?
A.
Respondents
B.
Perception
C.
Hedonic consumption
D.
Context effect
Question #6
Research has indicated that the color ________ creates feelings of arousal and stimulates appetite.
A.
red
B.
blue
C.
yellow
D.
black
Question #7
Companies that think carefully about the impact of sensations on product experiences are practicing ________.
A.
need marketing
B.
want marketing
C.
sensory marketing
D.
hedonic consumption
Question #8
A philosophy that translates customers' feelings into design elements is called ________ engineering.
A.
Sigma
B.
reverse
C.
Kansei
D.
relationship
Question #9
In the Western Culture the color black is often associated with ________.
A.
fear
B.
cult
C.
innocence
D.
mourning
Question #10
As manufacturing costs decrease and the amount of products that people accumulate goes up, consumers increasingly want to buy things that will provide ________ value.
A.
referent
B.
embedded
C.
Gestalt
D.
hedonic
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