CAFF 427 - Consumer Dynamics » Winter 2022 » Chapter 5 Perception
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Question #1
The sensory characteristic of a product that sticks with consumers, helping them to remember the product in a unique way, is called the ________.
A.
schema
B.
sensory input
C.
interpretant
D.
phoneme
Question #2
The process by which people select, organize, and interpret sensations is called ________.
A.
consumption
B.
perception
C.
application
D.
adaption
Question #3
Which term refers to the process by which the way a word sounds influences the listener's assumptions about what the word describes?
A.
The principle of similarity
B.
Sound symbolism
C.
Audio watermarking
D.
Semiotics
Question #4
When Coke weaves a sound into a piece of music, the advertisement is using ________.
A.
music marketing
B.
audio watermarking
C.
sound watermarking
D.
sound marketing
Question #5
Which term refers to sensations that subtly influence how we think about a product?
A.
Perception
B.
Context effect
C.
Hedonic consumption
D.
Respondents
Question #6
Research has indicated that the color ________ creates feelings of arousal and stimulates appetite.
A.
blue
B.
red
C.
yellow
D.
black
Question #7
Companies that think carefully about the impact of sensations on product experiences are practicing ________.
A.
need marketing
B.
want marketing
C.
sensory marketing
D.
hedonic consumption
Question #8
A philosophy that translates customers' feelings into design elements is called ________ engineering.
A.
reverse
B.
Kansei
C.
relationship
D.
Sigma
Question #9
In the Western Culture the color black is often associated with ________.
A.
innocence
B.
fear
C.
mourning
D.
cult
Question #10
As manufacturing costs decrease and the amount of products that people accumulate goes up, consumers increasingly want to buy things that will provide ________ value.
A.
hedonic
B.
embedded
C.
Gestalt
D.
referent
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