CAFF 427 - Consumer Dynamics » Winter 2022 » Chapter 6 Learning and Memory
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Question #1
A relative permanent change of behavior is called ________.
A.
learning
B.
Hearing
C.
personality
D.
lifestyles
Question #2
If a conditioned stimulus is only occasionally matched with an unconditioned stimulus, the association between the two will become weakened. This is called ________.
A.
extinction
B.
interface
C.
repetition
D.
the spacing effect
Question #3
When Sophie hums a McDonald's jingle, it is an example of ________.
A.
behavior
B.
incidental learning
C.
brain worm
D.
consumer attention
Question #4
Classical conditioning takes place when a(n) ________ is continuously matched with a(n) ________.
A.
unconditioned stimulus; unconditioned response
B.
conditioned stimulus; conditioned response
C.
unconditioned response; conditioned stimulus
D.
conditioned stimulus; unconditioned stimulus
Question #5
Stimulus generalization refers to ________.
A.
the tendency for extinction to occur when an unconditioned stimulus does not follow a stimulus similar to a conditioned stimulus
B.
the tendency for stimuli to be similar in nature
C.
the tendency of stimuli similar to a conditioned stimulus to evoke similar, conditioned responses
D.
the fact that most conditioned stimuli are similar to unconditioned stimuli
Question #6
Behavioral learning theorists do not focus on internal thought processes; rather, they look to external evidence to study learning. What aspects of the environment are of most concern to behaviorists in studying learning?
A.
Stimulus and response
B.
Thought and memory
C.
Energy and work
D.
Sensation and perception
Question #7
Which of the following was first demonstrated by Ivan Pavlov?
A.
Classical conditioning
B.
Instrumental conditioning
C.
Behavioral conditioning
D.
Psychological conditioning
Question #8
Sam Bolton hums the Purina Cat Chow jingle as he drives down the expressway. A thought suddenly occurs to Sam: "Why am I humming this stupid jingle? I don't buy this stuff; in fact, I don't even have a cat." Sam knows this jingle is ________.
A.
stimulus generalization
B.
reinforcement modeling
C.
operant conditioning
D.
incidental learning
Question #9
Which theory listed below assumes that learning take place as the result of responses to external events?
A.
Behavioral learning
B.
Episodic learning
C.
Gestalt learning
D.
Incidental learning
Question #10
Much learning takes effort and time, but some learning is so casual as to be unintentional. This type of learning is referred to as ________ learning.
A.
subliminal
B.
evoked
C.
incidental
D.
stage one
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