CAFF 427 - Consumer Dynamics » Winter 2022 » Chapter 8 Attitudes and Persuasion
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Question #1
Refers to what people actually do.
A.
Cognition
B.
Behavior
C.
Ego
D.
Affect
Question #2
Which of the following are attitude functions?
A.
Ego-defensive function, Value-expression, Utilitarian, Knowledge
B.
Knowledge function, Value-expressive function
C.
Value-expressive function, Ego-defensive
D.
Utilitarian function, Knowledge function
Question #3
Refers to how people feel.
A.
Affect
B.
Ego
C.
Cognition
D.
Behavior
Question #4
Which of the following refers a function states that we form attitudes to protect ourselves either from external threats or internal feelings?
A.
Utilitarian function
B.
Knowledge function
C.
Value-expressive function
D.
Ego-defensive function
Question #5
Refers to beliefs a consumer has about an attitude object.
A.
Ego
B.
Behavior
C.
Affect
D.
Cognition
Question #6
Which of the following refers to the process of forming an attitude to provide order, structure, or meaning.
A.
Ego-defensive function
B.
Knowledge function
C.
Utilitarian function
D.
Value-expressive function
Question #7
Which of the following refers a function states each individual develops attitudes towards products because of what they say about him or her as a person?
A.
Ego-defensive function
B.
Value-expressive function
C.
Knowledge function
D.
Utilitarian function
Question #8
Which of the following refers a function that states that we develop some attitudes towards products simply because they provide pleasure or pain?
A.
Knowledge function
B.
Ego-defensive function
C.
Utilitarian function
D.
Value-expressive function
Question #9
Which of the following refers to the order in which consumers learn about brands determines the strength of association between these brands and their attributes?
A.
Hierarchy of effects
B.
Theory of cognitive dissonance
C.
Balance theory
D.
Principle of cognitive consistency
Question #10
Which of the following refers to the belief that consumers value harmony among their thoughts?
A.
Theory of cognitive dissonance
B.
Principle of cognitive consistency
C.
Hierarchy of effects
D.
Balance theory
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