CAFF 427 - Consumer Dynamics » Winter 2022 » Chapter 8 Attitudes and Persuasion
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Question #1
Refers to what people actually do.
A.
Affect
B.
Cognition
C.
Behavior
D.
Ego
Question #2
Which of the following are attitude functions?
A.
Value-expressive function, Ego-defensive
B.
Ego-defensive function, Value-expression, Utilitarian, Knowledge
C.
Utilitarian function, Knowledge function
D.
Knowledge function, Value-expressive function
Question #3
Refers to how people feel.
A.
Cognition
B.
Affect
C.
Ego
D.
Behavior
Question #4
Which of the following refers a function states that we form attitudes to protect ourselves either from external threats or internal feelings?
A.
Value-expressive function
B.
Knowledge function
C.
Ego-defensive function
D.
Utilitarian function
Question #5
Refers to beliefs a consumer has about an attitude object.
A.
Behavior
B.
Cognition
C.
Ego
D.
Affect
Question #6
Which of the following refers to the process of forming an attitude to provide order, structure, or meaning.
A.
Value-expressive function
B.
Knowledge function
C.
Utilitarian function
D.
Ego-defensive function
Question #7
Which of the following refers a function states each individual develops attitudes towards products because of what they say about him or her as a person?
A.
Knowledge function
B.
Value-expressive function
C.
Ego-defensive function
D.
Utilitarian function
Question #8
Which of the following refers a function that states that we develop some attitudes towards products simply because they provide pleasure or pain?
A.
Ego-defensive function
B.
Value-expressive function
C.
Knowledge function
D.
Utilitarian function
Question #9
Which of the following refers to the order in which consumers learn about brands determines the strength of association between these brands and their attributes?
A.
Hierarchy of effects
B.
Balance theory
C.
Theory of cognitive dissonance
D.
Principle of cognitive consistency
Question #10
Which of the following refers to the belief that consumers value harmony among their thoughts?
A.
Hierarchy of effects
B.
Theory of cognitive dissonance
C.
Balance theory
D.
Principle of cognitive consistency
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