A.   Email follow-up.

B.   Create a numbered or bulleted list in the body of the letter. 

C.   Enclosure in a memo.

D.   Paragraph.

A.   Attention, Interest, Desire, and Action.

B.   Action, Introduce, Desire, and Action.

C.   Analyze, Introduce, Demand, and Act.

D.   Anticipate, Interest, Desire, and Action.

A.   expecting the audience to be pleased, mildly interested, or neutral.

B.   presenting ideas requiring persuasion.

C.   revealing sensitive news.

D.   delivering bad news.

A.   When the same word type or tense is used in a list (i.e. walk, talk, run, not walking, talked, ran).

B.   When a writer joins two independent clauses with a comma.

C.   When modifiers must be close to the words they describe or limit. 

D.   When language is sensitive and bias free.

A.   We will give serious consideration to your application.

B.   The board will conduct a discussion about the possible merger.

C.   We hope to discover the reason our profits are declining.

D.   The task force reached a conclusion about how to improve morale.

A.   uses slang and abbreviations to personalize the message.

B.   dictates that all sentences be written as commands.

C.   emphasizes second-person pronouns instead of first-person (I, we) pronouns.

D.   means that all messages are written in the active voice.

A.   You may be interested to learn that we will send the information you requested.

B.   I am writing this letter to inform you that we will send the information you requested.

C.   Yes, we will send the information you requested.

D.   This is to advise you that we will send the information you requested.

A.   Three candidates are running for the board.

B.   There are three important issues that we can choose to discuss at today's meeting.

C.   It was our one and only office manager who won the raffle.

D.   There is only one job opening currently available.

A.   It is absolutely essential that our accounting records are accurate.

B.   I want to thank each and every stockholder.

C.   Let's not repeat our competitor's mistakes.

D.   Please refer back to the June financial statements.

A.   Lists decrease a reader's comprehension of the main ideas.

B.   Lists allow readers to review main ideas quickly. Increase skim value.

C.   Lists confuse readers because they are visually distracting.

D.   Lists decrease the readability level of a document.

A.   formality.

B.   social media marketing.

C.   length.

D.   permanency.

A.   Please email me at your earliest convenience with your decision.

B.   Contacting me December 1st about your support of this new benefits plan will allow me to present this proposal at the next strategic planning session.

C.   We really need to implement this new benefits plan soon. 

D.   If you have any further questions about this new benefits plan, please do not hesitate to contact me. 

A.   Buffer, reasons, bad news, and closing. 

B.   Buffer, bad news, reasons, and closing.

C.   Bad news, reasons, buffer, and closing.

D.   Closing, buffer, bad news, and reasons. 

A.   My name is Jill Aubrey, and I am the office manager for Cape Consulting Inc.

B.   Please answer the following questions about your Web services.

C.   Cape Consulting Inc. is the premier communication-consulting firm in the Cape and islands area.

D.   I recently read an article about your firm in the local newspaper.

A.   omit the sender's name to avoid legal liability. 

B.   include familiar expressions such as "If I may be of further assistance, please don't hesitate to call me."

C.   provide specific details (time, date, etc.) if further action is required.

D.   avoid repeating the information provided or referring to its use.

A.   Subject, closing, body, and opening.

B.   Subject, closing, body, opening.

C.   Buffer, reasons, bad news, and closing.

D.   Subject, opening, body, and closing.

A.   Buffer, explanation, reasons, and closing

B.   Bad news, reasons, buffer, and closing

C.   Bad news, explanation, reasons, and closing

D.   Buffer, reasons, bad news, and closing

A.   Edit, proofread, and evaluate. 

B.   Analyze, anticipate, and adapt. 

C.   Prewriting, drafting, and revising. 

D.   Organize,research, and draft.

A.   Using positive language that avoids negative words.

B.   Adapting a message to its audience.

C.   Adding unnecessary words to a message to make it longer. 

D.   Eliminating unnecessary words like long lead-ins and words that add no value.  

A.   Cite facts, statistics, expert opinions, examples, and specific details to support her request.

B.   Provide her telephone number.

C.   Capture the reader's attention and interest.

D.   Identify herself and her company.

A.   You may get passionate about something and want to fire back an email.

B.   All of these

C.   You may have a very important email going to a large group or your CEO.

D.   You may be summarizing something in which you have worked very diligently. 

A.   Writing, questioning, and guessing.

B.   Researching, organizing, and drafting. 

C.   Edit, proofread, and evaluate.

D.   Analyze, anticipate, and adapt. 

A.   Thanking you in advance for sending a copy of the contract for installation of a new HVAC. 

B.   We hope you can get our work completed in a timely manner. 

C.   Please send a contract for heating and ventilation work by April 1 to allow installation to begin by April 15. 

D.   I would appreciate receiving a copy of the contract for your proposed installation at your earliest possible convenience. 

A.   10 words.

B.   20 words.

C.   40 words.

D.   There is no limit.

A.   Low-context

B.   High-context

C.   Primitive

D.   Ancient