CAFF 427 - Consumer Dynamics » Winter 2022 » Chapter 10 Consumer Identity Sex Roles and Subcultures
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Question #1
Which of the following terms refers to products that reflect stereotypical masculine or feminine attributes.
A.
Bromance
B.
Consumer identity
C.
Sex-typed products
D.
Sex roles
E.
Gender socialization
F.
Community goals
Question #2
Which of the following terms refers to elements of culture, including advertising, that provide guidelines regarding "appropriate" sex role behavior for members.
A.
Gender identity
B.
Social identity
C.
Bromance
D.
Gender socialization
E.
Consumer identity
F.
Social identity theory
Question #3
Which of the following terms refers to the elements of self-concept that reflect sex roles.
A.
Sex-typed traits
B.
Community goals
C.
Gender socialization
D.
Gender identity
E.
Social identity theory
F.
Bromance
Question #4
Which of the following terms refers to a culture's expectations about how members of the male or female gender should act, dress, or speak.
A.
Consumer identity
B.
Masculinism
C.
Gender socialization
D.
Sex roles
E.
Sex-typed traits
F.
Bromance
Question #5
Which of the following terms refers to an emphasis on self-assertion and mastery, often associated with traditional male gender rols.
A.
Social identity theory
B.
Community goals
C.
Agent goals
D.
Social identity
E.
Minimal group paradigm
F.
Bromance
Question #6
Which of the following terms refers to the part of the self that our group memberships define.
A.
Masculinism
B.
Gender socialization
C.
Gender identity
D.
Social identity
E.
Consumer identity
F.
Agent goals
Question #7
Which of the following terms refers to an emphasis on affiliation and fostering of harmonious relations, often associated with traditional gender roles.
A.
Masculinism
B.
Sex-typed products
C.
Bromance
D.
Minimal group paradigm
E.
Community goals
F.
Gender socialization
Question #8
Which of the following terms refers a the common finding that even when people are arbitrarily assigned to a group they tend to favor those who are placed in the same group.
A.
Bromance
B.
Social identity
C.
Agent goals
D.
Gender socialization
E.
Sex-typed products
F.
Minimal group paradigm
Question #9
Which of the following terms refers a perspective that argues each of us has several "selves" that relate to the group. These linkages are so important that we think of ourselves not as "I", but also as "we".
A.
Sex roles
B.
Sex-typed traits
C.
Consumer identity
D.
Sex-typed products
E.
Agent goals
F.
Social identity theory
Question #10
Which of the following terms refers a the ways we express our social identities that relate to our consumption of products and services.
A.
Gender identity
B.
Masculinism
C.
Social identity theory
D.
Sex-typed products
E.
Consumer identity
F.
Sex-typed traits
Need help with your exam preparation?
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