CAFF 427 - Consumer Dynamics » Winter 2022 » Chapter 10 Consumer Identity Sex Roles and Subcultures
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Question #1
Which of the following terms refers to products that reflect stereotypical masculine or feminine attributes.
A.
Consumer identity
B.
Sex roles
C.
Community goals
D.
Gender socialization
E.
Sex-typed products
F.
Bromance
Question #2
Which of the following terms refers to elements of culture, including advertising, that provide guidelines regarding "appropriate" sex role behavior for members.
A.
Consumer identity
B.
Gender identity
C.
Social identity theory
D.
Social identity
E.
Gender socialization
F.
Bromance
Question #3
Which of the following terms refers to the elements of self-concept that reflect sex roles.
A.
Social identity theory
B.
Bromance
C.
Gender identity
D.
Community goals
E.
Gender socialization
F.
Sex-typed traits
Question #4
Which of the following terms refers to a culture's expectations about how members of the male or female gender should act, dress, or speak.
A.
Gender socialization
B.
Consumer identity
C.
Bromance
D.
Masculinism
E.
Sex-typed traits
F.
Sex roles
Question #5
Which of the following terms refers to an emphasis on self-assertion and mastery, often associated with traditional male gender rols.
A.
Social identity
B.
Bromance
C.
Social identity theory
D.
Community goals
E.
Agent goals
F.
Minimal group paradigm
Question #6
Which of the following terms refers to the part of the self that our group memberships define.
A.
Agent goals
B.
Gender socialization
C.
Social identity
D.
Masculinism
E.
Consumer identity
F.
Gender identity
Question #7
Which of the following terms refers to an emphasis on affiliation and fostering of harmonious relations, often associated with traditional gender roles.
A.
Community goals
B.
Masculinism
C.
Bromance
D.
Minimal group paradigm
E.
Sex-typed products
F.
Gender socialization
Question #8
Which of the following terms refers a the common finding that even when people are arbitrarily assigned to a group they tend to favor those who are placed in the same group.
A.
Sex-typed products
B.
Social identity
C.
Agent goals
D.
Minimal group paradigm
E.
Bromance
F.
Gender socialization
Question #9
Which of the following terms refers a perspective that argues each of us has several "selves" that relate to the group. These linkages are so important that we think of ourselves not as "I", but also as "we".
A.
Social identity theory
B.
Agent goals
C.
Sex-typed products
D.
Consumer identity
E.
Sex roles
F.
Sex-typed traits
Question #10
Which of the following terms refers a the ways we express our social identities that relate to our consumption of products and services.
A.
Masculinism
B.
Gender identity
C.
Sex-typed products
D.
Consumer identity
E.
Social identity theory
F.
Sex-typed traits
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