CAFF 427 - Consumer Dynamics » Winter 2022 » Chapter 10 Consumer Identity Sex Roles and Subcultures
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Question #1
Which of the following terms refers to products that reflect stereotypical masculine or feminine attributes.
A.
Sex-typed products
B.
Gender socialization
C.
Bromance
D.
Sex roles
E.
Consumer identity
F.
Community goals
Question #2
Which of the following terms refers to elements of culture, including advertising, that provide guidelines regarding "appropriate" sex role behavior for members.
A.
Consumer identity
B.
Social identity theory
C.
Bromance
D.
Social identity
E.
Gender identity
F.
Gender socialization
Question #3
Which of the following terms refers to the elements of self-concept that reflect sex roles.
A.
Bromance
B.
Community goals
C.
Sex-typed traits
D.
Gender socialization
E.
Social identity theory
F.
Gender identity
Question #4
Which of the following terms refers to a culture's expectations about how members of the male or female gender should act, dress, or speak.
A.
Sex-typed traits
B.
Gender socialization
C.
Sex roles
D.
Masculinism
E.
Consumer identity
F.
Bromance
Question #5
Which of the following terms refers to an emphasis on self-assertion and mastery, often associated with traditional male gender rols.
A.
Social identity theory
B.
Social identity
C.
Minimal group paradigm
D.
Agent goals
E.
Bromance
F.
Community goals
Question #6
Which of the following terms refers to the part of the self that our group memberships define.
A.
Masculinism
B.
Agent goals
C.
Gender socialization
D.
Social identity
E.
Consumer identity
F.
Gender identity
Question #7
Which of the following terms refers to an emphasis on affiliation and fostering of harmonious relations, often associated with traditional gender roles.
A.
Community goals
B.
Sex-typed products
C.
Masculinism
D.
Gender socialization
E.
Bromance
F.
Minimal group paradigm
Question #8
Which of the following terms refers a the common finding that even when people are arbitrarily assigned to a group they tend to favor those who are placed in the same group.
A.
Bromance
B.
Social identity
C.
Agent goals
D.
Minimal group paradigm
E.
Sex-typed products
F.
Gender socialization
Question #9
Which of the following terms refers a perspective that argues each of us has several "selves" that relate to the group. These linkages are so important that we think of ourselves not as "I", but also as "we".
A.
Sex roles
B.
Sex-typed traits
C.
Social identity theory
D.
Sex-typed products
E.
Consumer identity
F.
Agent goals
Question #10
Which of the following terms refers a the ways we express our social identities that relate to our consumption of products and services.
A.
Gender identity
B.
Masculinism
C.
Sex-typed products
D.
Social identity theory
E.
Sex-typed traits
F.
Consumer identity
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