CAFF 427 - Consumer Dynamics » Winter 2022 » Chapter 11 Consumer Identity Social Class and Lifestyles

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Question #1
One percenters are an example of ________.
A.   saving rate
B.   pay pay ratio
C.   income inequality
D.    plutonomy
Question #2
Consumers who refuse to sacrifice style, but achieve it on a budget are called ________.
A.   the nouveau rich
B.   the mass class
C.   social consumers
D.   frugalistas
Question #3
Money available to a household over and above what is required to have a comfortable standard of living is called ________.
A.   real income
B.   overtime pay
C.   average of earnings
D.   discretionary income
Question #4
Jim is considered a part of the upper middle class, while Marcos is considered part of the lower upper class. Jim and Marcos have been identified in terms of ________.
A.   occupational prestige
B.   cultural capital
C.   social class
D.   social rank
Question #5
Fred Johnson has worked hard all of his life to make a decent living for himself and his family. However, in recent years he has become obsessed with a fear of being ruined, either because of losing his job or losing all of his savings. According to clinical psychologists, Fred Johnson's fear of being ruined is equated to ________.
A.   harpaxophia
B.   atephobia
C.   aurophobia
D.   peniaphobia
Question #6
Blue-collar workers with relatively high-prestige jobs consider themselves as ________.
A.   upper lower class
B.   upper middle class
C.   working class lower middle
D.   lower lower class
Question #7
The best predictor of major expenditures that do not have status or symbolic value is ________.
A.   social class and income
B.   income
C.   social class
D.   occupation
Question #8
A ________ is an economy that is driven by a fairly small group of rich people.
A.   monarchy
B.   democracy
C.   homogany
D.   plutonomy
Question #9
Consumers who buy everything in sight are called ________.
A.   spendthrifts
B.    justifiers
C.    tightwads
D.   balancers
Question #10
________ measures how optimistic or pessimistic people are about the future health of the economy and how they will fair in the future.
A.   Saving rate
B.   Credit score
C.   Consumer confidence
D.   Income inequality

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