CAFF 427 - Consumer Dynamics » Winter 2022 » Chapter 12 Networked Consumer Behavior Word-of-Mouth, Social Media and Fashion
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Question #1
Which of the following refers to promotional strategies that use unconventional locations and intensive word-of-mouth campaigns.
A.
Negative word-of-mouth
B.
Information cascade
C.
Homophily
D.
Guerilla Marketing
Question #2
Which of the following is associated with word-of mouth? Select the best option.
A.
Product information transmitted by television to consumers
B.
Product information transmitted by individual business to consumer
C.
Product information transmitted by individual consumer on an informal basis
D.
Product information transmitted by individual consumer on a formal basis
Question #3
Which of the following refers to the technique for measuring group dynamics that involve tracking communication patterns in and among groups.
A.
Folksonomy
B.
Cyberplace
C.
Market Maven
D.
Sociometric method
E.
Brand advocate
F.
Surrogate Consumer
Question #4
Which of the following refers consumers passing on negative experiences relating to products or services to other potential customers to influence others' choices.
A.
Negative word-of-mouth
B.
Homophily
C.
Guerilla Marketing
D.
Information cascade
Question #5
Which of the following refers to an online social community.
A.
Folksonomy
B.
Market Maven
C.
Social graphs
D.
Cyberplace
E.
Sociometric methods
F.
Social network
Question #6
Which of the following refers to a professional who is retained to evaluate and/or make purchases on behalf of a consumer.
A.
Market Maven
B.
Sociometric methods
C.
Social network
D.
Social graphs
E.
Brand advocate
F.
Surrogate Consumer
Question #7
Which of the following refers to an online posting system where users categorize entries themselves rather than relying upon a preestablished set of labels.
A.
Brand advocate
B.
Folksonomy
C.
Market Maven
D.
Social network
E.
Surrogate Consumer
F.
Sociometric methods
Question #8
Which of the following refers to the degree to which a pair of individuals is similar in terms of education, social status, and beliefs.
A.
Information cascade
B.
Homophily
C.
Negative word-of-mouth
D.
Guerilla Marketing
Question #9
Which of the following refers to a person who often serves as a source of information about market-place activities.
A.
Folksonomy
B.
Market Maven
C.
Social network
D.
Brand advocate
E.
Cyberplace
F.
Surrogate Consumer
Question #10
Which of the following refers to an online communication process where one piece of information triggers a sequence of interactions.
A.
Information cascade
B.
Homophily
C.
Negative word-of-mouth
D.
Guerilla Marketing
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