CAFF 427 - Consumer Dynamics » Winter 2022 » Chapter 12 Networked Consumer Behavior Word-of-Mouth, Social Media and Fashion
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Question #1
Which of the following refers to promotional strategies that use unconventional locations and intensive word-of-mouth campaigns.
A.
Guerilla Marketing
B.
Negative word-of-mouth
C.
Homophily
D.
Information cascade
Question #2
Which of the following is associated with word-of mouth? Select the best option.
A.
Product information transmitted by individual consumer on an informal basis
B.
Product information transmitted by individual business to consumer
C.
Product information transmitted by television to consumers
D.
Product information transmitted by individual consumer on a formal basis
Question #3
Which of the following refers to the technique for measuring group dynamics that involve tracking communication patterns in and among groups.
A.
Brand advocate
B.
Market Maven
C.
Cyberplace
D.
Sociometric method
E.
Surrogate Consumer
F.
Folksonomy
Question #4
Which of the following refers consumers passing on negative experiences relating to products or services to other potential customers to influence others' choices.
A.
Homophily
B.
Information cascade
C.
Negative word-of-mouth
D.
Guerilla Marketing
Question #5
Which of the following refers to an online social community.
A.
Sociometric methods
B.
Social graphs
C.
Market Maven
D.
Social network
E.
Cyberplace
F.
Folksonomy
Question #6
Which of the following refers to a professional who is retained to evaluate and/or make purchases on behalf of a consumer.
A.
Surrogate Consumer
B.
Social network
C.
Social graphs
D.
Brand advocate
E.
Sociometric methods
F.
Market Maven
Question #7
Which of the following refers to an online posting system where users categorize entries themselves rather than relying upon a preestablished set of labels.
A.
Brand advocate
B.
Market Maven
C.
Social network
D.
Surrogate Consumer
E.
Folksonomy
F.
Sociometric methods
Question #8
Which of the following refers to the degree to which a pair of individuals is similar in terms of education, social status, and beliefs.
A.
Negative word-of-mouth
B.
Guerilla Marketing
C.
Information cascade
D.
Homophily
Question #9
Which of the following refers to a person who often serves as a source of information about market-place activities.
A.
Folksonomy
B.
Social network
C.
Market Maven
D.
Cyberplace
E.
Surrogate Consumer
F.
Brand advocate
Question #10
Which of the following refers to an online communication process where one piece of information triggers a sequence of interactions.
A.
Guerilla Marketing
B.
Homophily
C.
Negative word-of-mouth
D.
Information cascade
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