CAFF 427 - Consumer Dynamics » Winter 2022 » Exam 3

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Question #1
Successful innovations posses which of the following attributed according to the textbook?
A.   Relative advantage. Observability. Trialability
B.   Relative advantage. Compatibility. Observability. Complexity.
C.   Relative advantage. Complexity. Trialability
D.   Relative advantage. Compatibility. Observability. Complexity. Trialability
Question #2
John likes to wear expensive clothing, drive expenses cars, and flaunt his new found wealth. Which of the follow best describes John according to the textbook
A.   bottom of the pyramid
B.   nouveau rich
C.   affluenza
D.   cosmopolitan
Question #3
In which of the following cultures does the context in which something is said matter more than what is said.
A.   High-context
B.   Low-context
C.   No-context
D.   Mid-context
Question #4
Which of the following terms refers to an emphasis on self-assertion and mastery, often associated with traditional male gender rols.
A.   Community goals
B.   Social identity theory
C.   Agent goals
D.   Consumer identity
E.   Bromance
F.   Gender identity
Question #5
Which of the following refers to an individual's priorities regarding how they spend time as influenced by personal and cultural factors.
A.   Shopping orientation
B.   Consumer Situation
C.   Psychosocial time
D.   Time style
E.   Store Image
F.   Open rates
Question #6
Which of the following roles were identified in the book as influencing collective decision-making?
A.   Initiator
B.   Influencer
C.   Gatekeeper
D.   User
E.   Buyer
F.   All of these
Question #7
Which of the following is associated with word-of mouth? Select the best option.
A.   Product information transmitted by individual consumer on a formal basis
B.   Product information transmitted by individual consumer on an informal basis
C.   Product information transmitted by television to consumers
D.   Product information transmitted by individual business to consumer
Question #8
Which of the following refers to a feeling of having less time available than is required to meet the demands of everyday life.
A.   Queuing Theory
B.   Showrooming
C.   Retail theming
D.   Time poverty
E.   Time style
F.   Pretailer
Question #9
Which of the following terms refers to an emphasis on affiliation and fostering of harmonious relations, often associated with traditional gender roles.
A.   Masculinism
B.   Gender socialization
C.   Community goals
D.   Gender identity
E.   Sex-typed products
F.   Consumer identity
Question #10
Which of the following refers to the mathematical study of waiting lines.
A.   Atmosphere
B.   Queuing Theory
C.   Time poverty
D.   Consumer Situation
E.   Time style
F.   Retail theming
Question #11
Money available to a household over and above what is required to have a comfortable standard of living is called ________.
A.   overtime pay
B.   discretionary income
C.   real income
D.   average of earnings
Question #12
Which of the following terms refers a perspective that argues each of us has several "selves" that relate to the group. These linkages are so important that we think of ourselves not as "I", but also as "we".
A.   Sex-typed traits
B.   Social identity theory
C.   Social identity
D.   Gender socialization
E.   Minimal group paradigm
F.   Agent goals
Question #13
Which of the following terms refers to the part of the self that our group memberships define.
A.   Community goals
B.   Gender identity
C.   Sex roles
D.   Sex-typed products
E.   Sex-typed traits
F.   Social identity
Question #14
Which of the following refers to a consumer's general attitude and motivations regarding the act of shopping.
A.   Store Image
B.   Time style
C.   Shopping orientation
D.   Psychosocial time
E.   Consumer Situation
F.   Atmosphere
Question #15
Which of the following refers to a seller, buyer, and a product or service.
A.   Queuing Theory
B.   Atmosphere
C.   Store Image
D.   Shopping orientation
E.   Pretailer
F.   Consumer Situation
Question #16
Which of the following refers to the percentage of people who open an email message from a marketer.
A.   Open rates
B.   Time style
C.   Psychosocial time
D.   Time poverty
E.   Retail theming
F.   Atmosphere
Question #17
Which of the following terms refers to elements of culture, including advertising, that provide guidelines regarding "appropriate" sex role behavior for members.
A.   Minimal group paradigm
B.   Sex-typed traits
C.   Sex roles
D.   Bromance
E.   Community goals
F.   Gender socialization
Question #18
One percenters are an example of ________.
A.   pay pay ratio
B.   saving rate
C.   income inequality
D.    plutonomy
Question #19
Which of the following factors variable determine what life stage a person is in?
A.   age
B.   presence or absence of children in the home
C.   the age of children, if present
D.   marital status
E.   all of these
Question #20
Fred Johnson has worked hard all of his life to make a decent living for himself and his family. However, in recent years he has become obsessed with a fear of being ruined, either because of losing his job or losing all of his savings. According to clinical psychologists, Fred Johnson's fear of being ruined is equated to ________.
A.   atephobia
B.   harpaxophia
C.   peniaphobia
D.   aurophobia
Question #21
The best predictor of major expenditures that do not have status or symbolic value is ________.
A.   social class
B.   occupation
C.   social class and income
D.   income
Question #22
Which of the following terms refers to the elements of self-concept that reflect sex roles.
A.   Masculinism
B.   Minimal group paradigm
C.   Sex roles
D.   Gender socialization
E.   Gender identity
F.   Bromance
Question #23
Deethnicization occurs when a product we link to a specific ethnic group detaches itself from its roots and appeals to other groups as well.
A.   True
B.   False
Question #24
Which of the following refers to a person's subjective evaluation of the passage of time, which may not correspond very closely to the actual time elapsed.
A.   Shopping orientation
B.   Showrooming
C.   Open rates
D.   Activity stores
E.   Psychosocial time
F.   Pretailer
Question #25
Which of the following refers to an online communication process where one piece of information triggers a sequence of interactions.
A.   Information cascade
B.   Guerilla Marketing
C.   Negative word-of-mouth
D.   Homophily
Question #26
Which of the following are factors that will determine the degree to which one or the other spouse or both jointly will decide what to buy?
A.   Spousal resources
B.   Experience
C.   Sex-role stereotypes
D.   Socioeconomic status
E.   All of these
Question #27
Which of the following refers to a person who often serves as a source of information about market-place activities.
A.   Surrogate Consumer
B.   Cyberplace
C.   Folksonomy
D.   Market Maven
E.   Social network
F.   Social graphs
Question #28
Which of the following refers to an e-commerce site that provides exclusive styles by prodding manufacturers to produce runway pieces they wouldn't otherwise make to sell in stores.
A.   Pretailer
B.   Atmosphere
C.   Psychosocial time
D.   Consumer Situation
E.   Time poverty
F.   Activity stores
Question #29
________ measures how optimistic or pessimistic people are about the future health of the economy and how they will fair in the future.
A.   Saving rate
B.   Income inequality
C.   Consumer confidence
D.   Credit score
Question #30
Which of the following are basic conflicts common to all teens according to Saatchi & Saatchi?
A.   Rebellion vs conformity
B.   Idealism vs pragmatism
C.   Narcissism vs intimacy
D.   Autonomy vs belonging
E.   All of these
Question #31
Consumers who refuse to sacrifice style, but achieve it on a budget are called ________.
A.   the mass class
B.   frugalistas
C.   the nouveau rich
D.   social consumers
Question #32
Which of the following refers to an online posting system where users categorize entries themselves rather than relying upon a preestablished set of labels.
A.   Surrogate Consumer
B.   Market Maven
C.   Social network
D.   Folksonomy
E.   Social graphs
F.   Cyberplace
Question #33
Which of the following refers to promotional strategies that use unconventional locations and intensive word-of-mouth campaigns.
A.   Information cascade
B.   Homophily
C.   Negative word-of-mouth
D.   Guerilla Marketing
Question #34
Which of the following refers to store's "personality", composed of such attributes as location, merchandise suitability, and the knowledge and congeniality of the sales staff.
A.   Time style
B.   Shopping orientation
C.   Time poverty
D.   Atmosphere
E.   Open rates
F.   Store Image
Question #35
Consumers who buy everything in sight are called ________.
A.   balancers
B.   spendthrifts
C.    justifiers
D.    tightwads
Question #36
Which of the following refers to an online social community.
A.   Surrogate Consumer
B.   Sociometric methods
C.   Cyberplace
D.   Folksonomy
E.   Market Maven
F.   Brand advocate
Question #37
Which of the following refers to the technique for measuring group dynamics that involve tracking communication patterns in and among groups.
A.   Cyberplace
B.   Folksonomy
C.   Brand advocate
D.   Social network
E.   Market Maven
F.   Sociometric method
Question #38
  
A.   Cyberplace
B.   Market Maven
C.   Folksonomy
D.   Brand advocate
E.   Social network
F.   Surrogate Consumer
Question #39
Which of the following terms refers to products that reflect stereotypical masculine or feminine attributes.
A.   Sex roles
B.   Sex-typed products
C.   Consumer identity
D.   Community goals
E.   Gender socialization
F.   Gender identity
Question #40
Which of the following refers to the process lamented by traditional retailers whereby consumers shop their stores to obtain product information and then purchase the chosen product online at a lower price.
A.   Time style
B.   Showrooming
C.   Shopping orientation
D.   Atmosphere
E.   Pretailer
F.   Retail theming
Question #41
Which of the following terms refers a the common finding that even when people are arbitrarily assigned to a group they tend to favor those who are placed in the same group.
A.   Sex-typed products
B.   Minimal group paradigm
C.   Gender identity
D.   Bromance
E.   Sex-typed traits
F.   Consumer identity
Question #42
Which of the following terms refers to a culture's expectations about how members of the male or female gender should act, dress, or speak.
A.   Minimal group paradigm
B.   Gender identity
C.   Sex roles
D.   Sex-typed products
E.   Masculinism
F.   Social identity
Question #43
Which of the following refers consumers passing on negative experiences relating to products or services to other potential customers to influence others' choices.
A.   Information cascade
B.   Negative word-of-mouth
C.   Guerilla Marketing
D.   Homophily
Question #44
A ________ is an economy that is driven by a fairly small group of rich people.
A.   homogany
B.   monarchy
C.   plutonomy
D.   democracy
Question #45
Which of the following refers to the degree to which a pair of individuals is similar in terms of education, social status, and beliefs.
A.   Guerilla Marketing
B.   Information cascade
C.   Negative word-of-mouth
D.   Homophily
Question #46
Which of the following terms refers a the ways we express our social identities that relate to our consumption of products and services.
A.   Community goals
B.   Social identity
C.   Consumer identity
D.   Sex-typed products
E.   Gender socialization
F.   Minimal group paradigm
Question #47
According to the textbook, which of the following are components of social class?
A.   Race and Gender
B.   Occupational prestige and Income
C.   Race and Income
D.   Occupational prestige and Gender
Question #48
Jim is considered a part of the upper middle class, while Marcos is considered part of the lower upper class. Jim and Marcos have been identified in terms of ________.
A.   cultural capital
B.   occupational prestige
C.   social class
D.   social rank
Question #49
Telsa just announced the creation of a new truck that will be all electric and have more power than any other truck in the market. It has yet to produce the truck but has created an interest list where people can place a non-refundable deposit of $1,000 to be the first to purchase the car. John signed up to purchase the truck and paid the $1,000 deposit. Which of the following describes John?
A.   Early adopter
B.   Laggard
C.   Innovator
D.   None of these describe John
Question #50
Blue-collar workers with relatively high-prestige jobs consider themselves as ________.
A.   upper middle class
B.   upper lower class
C.   lower lower class
D.   working class lower middle

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