CAFF 427 - Consumer Dynamics » Winter 2022 » Exam 3
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Question #1
Successful innovations posses which of the following attributed according to the textbook?
A.
Relative advantage. Complexity. Trialability
B.
Relative advantage. Compatibility. Observability. Complexity.
C.
Relative advantage. Observability. Trialability
D.
Relative advantage. Compatibility. Observability. Complexity. Trialability
Question #2
John likes to wear expensive clothing, drive expenses cars, and flaunt his new found wealth. Which of the follow best describes John according to the textbook
A.
affluenza
B.
nouveau rich
C.
bottom of the pyramid
D.
cosmopolitan
Question #3
In which of the following cultures does the context in which something is said matter more than what is said.
A.
Mid-context
B.
No-context
C.
Low-context
D.
High-context
Question #4
Which of the following terms refers to an emphasis on self-assertion and mastery, often associated with traditional male gender rols.
A.
Bromance
B.
Social identity theory
C.
Community goals
D.
Gender identity
E.
Consumer identity
F.
Agent goals
Question #5
Which of the following refers to an individual's priorities regarding how they spend time as influenced by personal and cultural factors.
A.
Shopping orientation
B.
Psychosocial time
C.
Consumer Situation
D.
Open rates
E.
Store Image
F.
Time style
Question #6
Which of the following roles were identified in the book as influencing collective decision-making?
A.
All of these
B.
Initiator
C.
Gatekeeper
D.
Buyer
E.
User
F.
Influencer
Question #7
Which of the following is associated with word-of mouth? Select the best option.
A.
Product information transmitted by individual business to consumer
B.
Product information transmitted by television to consumers
C.
Product information transmitted by individual consumer on a formal basis
D.
Product information transmitted by individual consumer on an informal basis
Question #8
Which of the following refers to a feeling of having less time available than is required to meet the demands of everyday life.
A.
Time style
B.
Retail theming
C.
Pretailer
D.
Time poverty
E.
Queuing Theory
F.
Showrooming
Question #9
Which of the following terms refers to an emphasis on affiliation and fostering of harmonious relations, often associated with traditional gender roles.
A.
Gender socialization
B.
Masculinism
C.
Community goals
D.
Sex-typed products
E.
Consumer identity
F.
Gender identity
Question #10
Which of the following refers to the mathematical study of waiting lines.
A.
Consumer Situation
B.
Queuing Theory
C.
Time style
D.
Time poverty
E.
Retail theming
F.
Atmosphere
Question #11
Money available to a household over and above what is required to have a comfortable standard of living is called ________.
A.
overtime pay
B.
real income
C.
discretionary income
D.
average of earnings
Question #12
Which of the following terms refers a perspective that argues each of us has several "selves" that relate to the group. These linkages are so important that we think of ourselves not as "I", but also as "we".
A.
Sex-typed traits
B.
Social identity theory
C.
Agent goals
D.
Gender socialization
E.
Social identity
F.
Minimal group paradigm
Question #13
Which of the following terms refers to the part of the self that our group memberships define.
A.
Sex-typed products
B.
Sex-typed traits
C.
Sex roles
D.
Community goals
E.
Social identity
F.
Gender identity
Question #14
Which of the following refers to a consumer's general attitude and motivations regarding the act of shopping.
A.
Atmosphere
B.
Psychosocial time
C.
Consumer Situation
D.
Shopping orientation
E.
Store Image
F.
Time style
Question #15
Which of the following refers to a seller, buyer, and a product or service.
A.
Queuing Theory
B.
Consumer Situation
C.
Pretailer
D.
Atmosphere
E.
Shopping orientation
F.
Store Image
Question #16
Which of the following refers to the percentage of people who open an email message from a marketer.
A.
Atmosphere
B.
Psychosocial time
C.
Open rates
D.
Time style
E.
Time poverty
F.
Retail theming
Question #17
Which of the following terms refers to elements of culture, including advertising, that provide guidelines regarding "appropriate" sex role behavior for members.
A.
Community goals
B.
Bromance
C.
Sex roles
D.
Minimal group paradigm
E.
Gender socialization
F.
Sex-typed traits
Question #18
One percenters are an example of ________.
A.
plutonomy
B.
saving rate
C.
income inequality
D.
pay pay ratio
Question #19
Which of the following factors variable determine what life stage a person is in?
A.
the age of children, if present
B.
presence or absence of children in the home
C.
marital status
D.
all of these
E.
age
Question #20
Fred Johnson has worked hard all of his life to make a decent living for himself and his family. However, in recent years he has become obsessed with a fear of being ruined, either because of losing his job or losing all of his savings. According to clinical psychologists, Fred Johnson's fear of being ruined is equated to ________.
A.
aurophobia
B.
peniaphobia
C.
harpaxophia
D.
atephobia
Question #21
The best predictor of major expenditures that do not have status or symbolic value is ________.
A.
social class
B.
income
C.
occupation
D.
social class and income
Question #22
Which of the following terms refers to the elements of self-concept that reflect sex roles.
A.
Gender identity
B.
Sex roles
C.
Minimal group paradigm
D.
Masculinism
E.
Gender socialization
F.
Bromance
Question #23
Deethnicization occurs when a product we link to a specific ethnic group detaches itself from its roots and appeals to other groups as well.
A.
False
B.
True
Question #24
Which of the following refers to a person's subjective evaluation of the passage of time, which may not correspond very closely to the actual time elapsed.
A.
Open rates
B.
Psychosocial time
C.
Pretailer
D.
Shopping orientation
E.
Activity stores
F.
Showrooming
Question #25
Which of the following refers to an online communication process where one piece of information triggers a sequence of interactions.
A.
Negative word-of-mouth
B.
Homophily
C.
Guerilla Marketing
D.
Information cascade
Question #26
Which of the following are factors that will determine the degree to which one or the other spouse or both jointly will decide what to buy?
A.
Experience
B.
Spousal resources
C.
All of these
D.
Sex-role stereotypes
E.
Socioeconomic status
Question #27
Which of the following refers to a person who often serves as a source of information about market-place activities.
A.
Social network
B.
Surrogate Consumer
C.
Market Maven
D.
Folksonomy
E.
Social graphs
F.
Cyberplace
Question #28
Which of the following refers to an e-commerce site that provides exclusive styles by prodding manufacturers to produce runway pieces they wouldn't otherwise make to sell in stores.
A.
Atmosphere
B.
Activity stores
C.
Time poverty
D.
Psychosocial time
E.
Pretailer
F.
Consumer Situation
Question #29
________ measures how optimistic or pessimistic people are about the future health of the economy and how they will fair in the future.
A.
Credit score
B.
Income inequality
C.
Consumer confidence
D.
Saving rate
Question #30
Which of the following are basic conflicts common to all teens according to Saatchi & Saatchi?
A.
All of these
B.
Rebellion vs conformity
C.
Idealism vs pragmatism
D.
Autonomy vs belonging
E.
Narcissism vs intimacy
Question #31
Consumers who refuse to sacrifice style, but achieve it on a budget are called ________.
A.
social consumers
B.
the mass class
C.
the nouveau rich
D.
frugalistas
Question #32
Which of the following refers to an online posting system where users categorize entries themselves rather than relying upon a preestablished set of labels.
A.
Cyberplace
B.
Folksonomy
C.
Market Maven
D.
Social network
E.
Social graphs
F.
Surrogate Consumer
Question #33
Which of the following refers to promotional strategies that use unconventional locations and intensive word-of-mouth campaigns.
A.
Homophily
B.
Guerilla Marketing
C.
Negative word-of-mouth
D.
Information cascade
Question #34
Which of the following refers to store's "personality", composed of such attributes as location, merchandise suitability, and the knowledge and congeniality of the sales staff.
A.
Store Image
B.
Shopping orientation
C.
Atmosphere
D.
Time style
E.
Open rates
F.
Time poverty
Question #35
Consumers who buy everything in sight are called ________.
A.
balancers
B.
justifiers
C.
tightwads
D.
spendthrifts
Question #36
Which of the following refers to an online social community.
A.
Folksonomy
B.
Brand advocate
C.
Sociometric methods
D.
Surrogate Consumer
E.
Market Maven
F.
Cyberplace
Question #37
Which of the following refers to the technique for measuring group dynamics that involve tracking communication patterns in and among groups.
A.
Social network
B.
Brand advocate
C.
Cyberplace
D.
Market Maven
E.
Sociometric method
F.
Folksonomy
Question #38
Which of the following refers to a professional who is retained to evaluate and/or make purchases on behalf of a consumer.
A.
Social network
B.
Folksonomy
C.
Brand advocate
D.
Surrogate Consumer
E.
Cyberplace
F.
Market Maven
Question #39
Which of the following terms refers to products that reflect stereotypical masculine or feminine attributes.
A.
Gender identity
B.
Consumer identity
C.
Community goals
D.
Sex-typed products
E.
Sex roles
F.
Gender socialization
Question #40
Which of the following refers to the process lamented by traditional retailers whereby consumers shop their stores to obtain product information and then purchase the chosen product online at a lower price.
A.
Showrooming
B.
Retail theming
C.
Time style
D.
Shopping orientation
E.
Pretailer
F.
Atmosphere
Question #41
Which of the following terms refers a the common finding that even when people are arbitrarily assigned to a group they tend to favor those who are placed in the same group.
A.
Minimal group paradigm
B.
Sex-typed products
C.
Sex-typed traits
D.
Consumer identity
E.
Bromance
F.
Gender identity
Question #42
Which of the following terms refers to a culture's expectations about how members of the male or female gender should act, dress, or speak.
A.
Sex-typed products
B.
Social identity
C.
Minimal group paradigm
D.
Sex roles
E.
Masculinism
F.
Gender identity
Question #43
Which of the following refers consumers passing on negative experiences relating to products or services to other potential customers to influence others' choices.
A.
Homophily
B.
Negative word-of-mouth
C.
Guerilla Marketing
D.
Information cascade
Question #44
A ________ is an economy that is driven by a fairly small group of rich people.
A.
plutonomy
B.
monarchy
C.
democracy
D.
homogany
Question #45
Which of the following refers to the degree to which a pair of individuals is similar in terms of education, social status, and beliefs.
A.
Homophily
B.
Information cascade
C.
Negative word-of-mouth
D.
Guerilla Marketing
Question #46
Which of the following terms refers a the ways we express our social identities that relate to our consumption of products and services.
A.
Consumer identity
B.
Social identity
C.
Minimal group paradigm
D.
Gender socialization
E.
Community goals
F.
Sex-typed products
Question #47
According to the textbook, which of the following are components of social class?
A.
Occupational prestige and Gender
B.
Race and Gender
C.
Occupational prestige and Income
D.
Race and Income
Question #48
A.
social rank
B.
cultural capital
C.
social class
D.
occupational prestige
Question #49
Telsa just announced the creation of a new truck that will be all electric and have more power than any other truck in the market. It has yet to produce the truck but has created an interest list where people can place a non-refundable deposit of $1,000 to be the first to purchase the car. John signed up to purchase the truck and paid the $1,000 deposit. Which of the following describes John?
A.
Innovator
B.
Laggard
C.
Early adopter
D.
None of these describe John
Question #50
Blue-collar workers with relatively high-prestige jobs consider themselves as ________.
A.
working class lower middle
B.
upper middle class
C.
upper lower class
D.
lower lower class
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