CAFF 427 - Consumer Dynamics » Winter 2022 » Exam 3
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Question #1
Successful innovations posses which of the following attributed according to the textbook?
A.
Relative advantage. Compatibility. Observability. Complexity.
B.
Relative advantage. Observability. Trialability
C.
Relative advantage. Compatibility. Observability. Complexity. Trialability
D.
Relative advantage. Complexity. Trialability
Question #2
John likes to wear expensive clothing, drive expenses cars, and flaunt his new found wealth. Which of the follow best describes John according to the textbook
A.
nouveau rich
B.
cosmopolitan
C.
affluenza
D.
bottom of the pyramid
Question #3
In which of the following cultures does the context in which something is said matter more than what is said.
A.
Low-context
B.
Mid-context
C.
No-context
D.
High-context
Question #4
Which of the following terms refers to an emphasis on self-assertion and mastery, often associated with traditional male gender rols.
A.
Social identity theory
B.
Consumer identity
C.
Gender identity
D.
Agent goals
E.
Community goals
F.
Bromance
Question #5
Which of the following refers to an individual's priorities regarding how they spend time as influenced by personal and cultural factors.
A.
Open rates
B.
Psychosocial time
C.
Store Image
D.
Consumer Situation
E.
Shopping orientation
F.
Time style
Question #6
Which of the following roles were identified in the book as influencing collective decision-making?
A.
All of these
B.
Buyer
C.
User
D.
Influencer
E.
Initiator
F.
Gatekeeper
Question #7
Which of the following is associated with word-of mouth? Select the best option.
A.
Product information transmitted by individual consumer on a formal basis
B.
Product information transmitted by television to consumers
C.
Product information transmitted by individual business to consumer
D.
Product information transmitted by individual consumer on an informal basis
Question #8
Which of the following refers to a feeling of having less time available than is required to meet the demands of everyday life.
A.
Showrooming
B.
Queuing Theory
C.
Pretailer
D.
Retail theming
E.
Time poverty
F.
Time style
Question #9
Which of the following terms refers to an emphasis on affiliation and fostering of harmonious relations, often associated with traditional gender roles.
A.
Community goals
B.
Gender socialization
C.
Sex-typed products
D.
Masculinism
E.
Consumer identity
F.
Gender identity
Question #10
Which of the following refers to the mathematical study of waiting lines.
A.
Time poverty
B.
Queuing Theory
C.
Consumer Situation
D.
Atmosphere
E.
Time style
F.
Retail theming
Question #11
Money available to a household over and above what is required to have a comfortable standard of living is called ________.
A.
average of earnings
B.
discretionary income
C.
real income
D.
overtime pay
Question #12
Which of the following terms refers a perspective that argues each of us has several "selves" that relate to the group. These linkages are so important that we think of ourselves not as "I", but also as "we".
A.
Sex-typed traits
B.
Minimal group paradigm
C.
Agent goals
D.
Gender socialization
E.
Social identity theory
F.
Social identity
Question #13
Which of the following terms refers to the part of the self that our group memberships define.
A.
Sex-typed traits
B.
Gender identity
C.
Sex roles
D.
Community goals
E.
Sex-typed products
F.
Social identity
Question #14
Which of the following refers to a consumer's general attitude and motivations regarding the act of shopping.
A.
Consumer Situation
B.
Time style
C.
Shopping orientation
D.
Psychosocial time
E.
Atmosphere
F.
Store Image
Question #15
Which of the following refers to a seller, buyer, and a product or service.
A.
Consumer Situation
B.
Shopping orientation
C.
Pretailer
D.
Queuing Theory
E.
Store Image
F.
Atmosphere
Question #16
Which of the following refers to the percentage of people who open an email message from a marketer.
A.
Psychosocial time
B.
Time poverty
C.
Atmosphere
D.
Time style
E.
Open rates
F.
Retail theming
Question #17
Which of the following terms refers to elements of culture, including advertising, that provide guidelines regarding "appropriate" sex role behavior for members.
A.
Bromance
B.
Gender socialization
C.
Community goals
D.
Minimal group paradigm
E.
Sex roles
F.
Sex-typed traits
Question #18
One percenters are an example of ________.
A.
pay pay ratio
B.
plutonomy
C.
saving rate
D.
income inequality
Question #19
Which of the following factors variable determine what life stage a person is in?
A.
all of these
B.
marital status
C.
presence or absence of children in the home
D.
the age of children, if present
E.
age
Question #20
Fred Johnson has worked hard all of his life to make a decent living for himself and his family. However, in recent years he has become obsessed with a fear of being ruined, either because of losing his job or losing all of his savings. According to clinical psychologists, Fred Johnson's fear of being ruined is equated to ________.
A.
peniaphobia
B.
atephobia
C.
aurophobia
D.
harpaxophia
Question #21
The best predictor of major expenditures that do not have status or symbolic value is ________.
A.
occupation
B.
income
C.
social class and income
D.
social class
Question #22
Which of the following terms refers to the elements of self-concept that reflect sex roles.
A.
Masculinism
B.
Gender socialization
C.
Sex roles
D.
Minimal group paradigm
E.
Bromance
F.
Gender identity
Question #23
Deethnicization occurs when a product we link to a specific ethnic group detaches itself from its roots and appeals to other groups as well.
A.
True
B.
False
Question #24
Which of the following refers to a person's subjective evaluation of the passage of time, which may not correspond very closely to the actual time elapsed.
A.
Psychosocial time
B.
Showrooming
C.
Pretailer
D.
Shopping orientation
E.
Activity stores
F.
Open rates
Question #25
Which of the following refers to an online communication process where one piece of information triggers a sequence of interactions.
A.
Homophily
B.
Information cascade
C.
Guerilla Marketing
D.
Negative word-of-mouth
Question #26
Which of the following are factors that will determine the degree to which one or the other spouse or both jointly will decide what to buy?
A.
Sex-role stereotypes
B.
Socioeconomic status
C.
Experience
D.
All of these
E.
Spousal resources
Question #27
Which of the following refers to a person who often serves as a source of information about market-place activities.
A.
Social graphs
B.
Surrogate Consumer
C.
Folksonomy
D.
Cyberplace
E.
Market Maven
F.
Social network
Question #28
Which of the following refers to an e-commerce site that provides exclusive styles by prodding manufacturers to produce runway pieces they wouldn't otherwise make to sell in stores.
A.
Activity stores
B.
Time poverty
C.
Atmosphere
D.
Consumer Situation
E.
Pretailer
F.
Psychosocial time
Question #29
________ measures how optimistic or pessimistic people are about the future health of the economy and how they will fair in the future.
A.
Consumer confidence
B.
Saving rate
C.
Income inequality
D.
Credit score
Question #30
Which of the following are basic conflicts common to all teens according to Saatchi & Saatchi?
A.
Rebellion vs conformity
B.
Idealism vs pragmatism
C.
Autonomy vs belonging
D.
All of these
E.
Narcissism vs intimacy
Question #31
Consumers who refuse to sacrifice style, but achieve it on a budget are called ________.
A.
the nouveau rich
B.
the mass class
C.
frugalistas
D.
social consumers
Question #32
Which of the following refers to an online posting system where users categorize entries themselves rather than relying upon a preestablished set of labels.
A.
Folksonomy
B.
Social network
C.
Market Maven
D.
Social graphs
E.
Cyberplace
F.
Surrogate Consumer
Question #33
Which of the following refers to promotional strategies that use unconventional locations and intensive word-of-mouth campaigns.
A.
Negative word-of-mouth
B.
Homophily
C.
Information cascade
D.
Guerilla Marketing
Question #34
Which of the following refers to store's "personality", composed of such attributes as location, merchandise suitability, and the knowledge and congeniality of the sales staff.
A.
Atmosphere
B.
Open rates
C.
Store Image
D.
Time style
E.
Time poverty
F.
Shopping orientation
Question #35
Consumers who buy everything in sight are called ________.
A.
tightwads
B.
justifiers
C.
spendthrifts
D.
balancers
Question #36
Which of the following refers to an online social community.
A.
Sociometric methods
B.
Market Maven
C.
Folksonomy
D.
Cyberplace
E.
Surrogate Consumer
F.
Brand advocate
Question #37
Which of the following refers to the technique for measuring group dynamics that involve tracking communication patterns in and among groups.
A.
Brand advocate
B.
Social network
C.
Market Maven
D.
Sociometric method
E.
Folksonomy
F.
Cyberplace
Question #38
Which of the following refers to a professional who is retained to evaluate and/or make purchases on behalf of a consumer.
A.
Folksonomy
B.
Cyberplace
C.
Social network
D.
Brand advocate
E.
Surrogate Consumer
F.
Market Maven
Question #39
Which of the following terms refers to products that reflect stereotypical masculine or feminine attributes.
A.
Consumer identity
B.
Community goals
C.
Gender socialization
D.
Gender identity
E.
Sex roles
F.
Sex-typed products
Question #40
Which of the following refers to the process lamented by traditional retailers whereby consumers shop their stores to obtain product information and then purchase the chosen product online at a lower price.
A.
Showrooming
B.
Pretailer
C.
Retail theming
D.
Time style
E.
Shopping orientation
F.
Atmosphere
Question #41
Which of the following terms refers a the common finding that even when people are arbitrarily assigned to a group they tend to favor those who are placed in the same group.
A.
Sex-typed traits
B.
Sex-typed products
C.
Gender identity
D.
Minimal group paradigm
E.
Bromance
F.
Consumer identity
Question #42
Which of the following terms refers to a culture's expectations about how members of the male or female gender should act, dress, or speak.
A.
Masculinism
B.
Sex roles
C.
Sex-typed products
D.
Gender identity
E.
Minimal group paradigm
F.
Social identity
Question #43
Which of the following refers consumers passing on negative experiences relating to products or services to other potential customers to influence others' choices.
A.
Guerilla Marketing
B.
Information cascade
C.
Homophily
D.
Negative word-of-mouth
Question #44
A ________ is an economy that is driven by a fairly small group of rich people.
A.
homogany
B.
democracy
C.
monarchy
D.
plutonomy
Question #45
Which of the following refers to the degree to which a pair of individuals is similar in terms of education, social status, and beliefs.
A.
Homophily
B.
Negative word-of-mouth
C.
Guerilla Marketing
D.
Information cascade
Question #46
Which of the following terms refers a the ways we express our social identities that relate to our consumption of products and services.
A.
Consumer identity
B.
Social identity
C.
Minimal group paradigm
D.
Community goals
E.
Gender socialization
F.
Sex-typed products
Question #47
According to the textbook, which of the following are components of social class?
A.
Occupational prestige and Gender
B.
Race and Gender
C.
Race and Income
D.
Occupational prestige and Income
Question #48
Jim is considered a part of the upper middle class, while Marcos is considered part of the lower upper class. Jim and Marcos have been identified in terms of ________.
A.
cultural capital
B.
social class
C.
social rank
D.
occupational prestige
Question #49
Telsa just announced the creation of a new truck that will be all electric and have more power than any other truck in the market. It has yet to produce the truck but has created an interest list where people can place a non-refundable deposit of $1,000 to be the first to purchase the car. John signed up to purchase the truck and paid the $1,000 deposit. Which of the following describes John?
A.
Early adopter
B.
Innovator
C.
Laggard
D.
None of these describe John
Question #50
Blue-collar workers with relatively high-prestige jobs consider themselves as ________.
A.
upper middle class
B.
lower lower class
C.
upper lower class
D.
working class lower middle
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