MGT 576 - Opportunity Evaluation and Value Creation » Summer 2022 » Ch4 Creativity and the Business Idea
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Question #1
Identify a characteristic of focus groups.
A.
Information is provided in an unstructured format.
B.
They are used to filter ideas and concepts.
C.
Moderators focus discussions in a nondirective manner only.
D.
They are only used to generate new ideas.
Question #2
What are the rules of brainstorming?
A.
Combinations and improvements of ideas are encouraged. Freewheeling is encouraged. A high number of ideas should be generated.
B.
Ideas should be stable rather than wild. Combinations and improvements of ideas are encouraged.
C.
Criticism should be allowed for every idea. Freewheeling is encouraged.
D.
Ideas should be stable rather than wild. Criticism should be allowed for every idea.
Question #3
In the context of methods to generate ideas, which of the following is true about brainwriting?
A.
It is a form of brainstorming that discourages freewheeling.
B.
Criticism of ideas is actively encouraged.
C.
Ideas are expressed more spontaneously than in a brainstorming session.
D.
It is a silent, written creation of ideas by a group of individuals.
Question #4
Which of the following is true of problem inventory analysis?
A.
It is utilized to test and screen new product ideas.
B.
It should not be used to identify product ideas for further evaluation.
C.
Results from product inventory analysis always reflect a new business opportunity.
D.
Individuals are encouraged to generate new ideas themselves.
Question #5
Creative _____ _____ is a way of using your creativity to develop new ideas by focusing on specific parameters.
A.
problem solving
B.
brainstorming
C.
logical reasoning
D.
critical thinking
Question #6
In the context of creative problem solving, a brainstorming session should _____.
A.
always be a silent, written generation of ideas
B.
begin with a problem statement that is neither too broad nor too narrow
C.
have individuals who are recognized experts in the relevant problem area
D.
record ideas that are logical rather than illogical
Question #7
People who are in focus groups are most likely to _____.
A.
be asked questions to simply solicit participant response
B.
provide information in an unstructured format
C.
have a moderator who focuses group discussion in a directive manner only
D.
participate in open, in-depth discussions
Question #8
The method that stimulates people to be creative by meeting with others and participating in an organized group experience is known as _____ .
A.
group study
B.
brainstorming
C.
seminar
D.
free association
Question #9
In order to ensure the best possible results, problem inventory analysis should be used mainly to _____.
A.
create ideas that do not reflect new business opportunities
B.
produce ideas that are not related to known products
C.
generate completely new ideas
D.
recognize product ideas for additional analysis
Question #10
An attribute of creativity is that _____.
A.
it is at its peak when individuals are in their 30s
B.
it does not decline in stages
C.
it typically tends to increase with age
D.
it can be suppressed by perceptual and cultural elements
Question #11
The technique that is probably the most well known and widely used both for creative problem solving and in idea generation is _____.
A.
parameter analysis
B.
brainstorming
C.
free association
D.
problem inventory analysis
Question #12
_____ _____ _____ is a method for obtaining new ideas and solutions by focusing on problems.
A.
free method association
B.
Problem inventory analysis
C.
creative idea synthesis
D.
Concept parameter analysis
Question #13
The type of brainstorming in which criticism is allowed and new ideas are obtained by focusing on the negative is known as _____ _____ .
A.
reverse brainstorming
B.
parallel brainstorming
C.
on point brainstorming
D.
dual brainstorming
Question #14
Arrange the steps involved in the Gordon method that is used by an entrepreneur for creative problem solving in the correct order of occurrence. (Place the first step at the top).
A.
1. The entrepreneur mentions a general concept related to a problem. 2. A group articulates a number of ideas. 3. The real problem is revealed by the entrepreneur. 4. Through guidance by moderators, a concept is developed, followed by the development of related concepts.
B.
1. The entrepreneur mentions a general concept related to a problem. 2. A group articulates a number of ideas. 3. Through guidance by moderators, a concept is developed, followed by the development of related concepts. 4. The real problem is revealed by the entrepreneur.
C.
1. The real problem is revealed by the entrepreneur. 2. The entrepreneur mentions a general concept related to a problem. 3. Through guidance by moderators, a concept is developed, followed by the development of related concepts. 4. A group articulates a number of ideas.
D.
1. Through guidance by moderators, a concept is developed, followed by the development of related concepts. 2. A group articulates a number of ideas. 3. The entrepreneur mentions a general concept related to a problem. 4. The real problem is revealed by the entrepreneur.
Question #15
In the _____ method, a new idea is developed through a list of related issues or suggestions.
A.
logical
B.
checklist
C.
supply
D.
enumeration
Question #16
Identify an accurate statement about reverse brainstorming.
A.
It normally involves the identification of all of an idea's problems.
B.
Criticism of ideas is not allowed.
C.
It is a method for developing new ideas when individuals are unaware of a problem.
D.
Reverse brainstorming is not similar to brainstorming.
Question #17
Which of the following is a creative problem-solving technique that begins with group members not being aware of the exact nature of the problem to be solved?
A.
The Gordon method
B.
Brainstorming
C.
The checklist method
D.
Reverse brainstorming
Question #18
When an entrepreneur seeks to use the checklist method, he or she should ensure that the method is only used to develop completely new ideas.
A.
True
B.
False
Question #19
Developing an entirely new idea through a chain of word associations is known as _____.
A.
problem inventory analysis
B.
free association
C.
reverse brainstorming
D.
Brainwriting
Question #20
Arrange the following steps of the forced relationships process in the correct order.
A.
1. Develop new ideas from analyzed patterns. 2. Discover the relationships between the key aspects of an issue. 3. Document the relationships between the key aspects of an issue in a structured form. 4. Isolate the key aspects of an issue. 5. Evaluate the resulting relationships to locate ideas or patterns.
B.
1. Isolate the key aspects of an issue. 2. Discover the relationships between the key aspects of an issue. 3. Develop new ideas from analyzed patterns. 4. Document the relationships between the key aspects of an issue in a structured form. 5. Evaluate the resulting relationships to locate ideas or patterns.
C.
1. Isolate the key aspects of an issue. 2. Discover the relationships between the key aspects of an issue. 3. Document the relationships between the key aspects of an issue in a structured form. 4. Evaluate the resulting relationships to locate ideas or patterns. 5. Develop new ideas from analyzed patterns.
D.
1. Discover the relationships between the key aspects of an issue. 2. Isolate the key aspects of an issue. 3. Document the relationships between the key aspects of an issue in a structured form. 4. Evaluate the resulting relationships to locate ideas or patterns. 5. Develop new ideas from analyzed patterns.
Question #21
Which of the following is true of free association?
A.
It is the process of compelling relationships among some product combinations.
B.
It is similar to brainstorming, except that criticism is allowed.
C.
It is particularly useful in creating a completely new slant to an issue.
D.
It is the hardest possible method that entrepreneurs can use to generate new ideas.
Question #22
The process of forcing relationships among some product combinations is referred to as _____ _____ .
A.
tested relationships
B.
forced combinations
C.
forced relationships
D.
combined relationships
Question #23
In the _____ ______ method, a small notebook that easily fits in a pocket is distributed and new ideas are developed by an individual or a group, with the ideas being regularly recorded.
A.
sample notepad
B.
informative notebook
C.
collective notebook
D.
cross notepad
Question #24
A true statement about attribute listing is that _____.
A.
criticism of ideas is not allowed
B.
it is the process of forcing relationships among some product combinations
C.
previously unrelated objects are brought together to form a new combination
D.
it only looks at the negative aspects of ideas
Question #25
The _____ -_____ approach to coming up with a new idea requires that an entrepreneur dream about a problem and its solution.
A.
free association
B.
reverse brainstorming
C.
big dream
D.
Gordon method
Question #26
An accurate statement about the collective notebook method is that _____.
A.
this technique can only be used with a group of individuals who record their ideas
B.
ideas are developed by looking at product combinations only
C.
a list of best ideas is developed considering all the ideas that have been recorded
D.
ideas are developed through a chain of word associations
Question #27
The idea-finding technique that involves an entrepreneur listing the attributes of an item or problem and then looking at each from a variety of viewpoints is referred to as _____ _____ .
A.
brainstorming
B.
attribute listing
C.
creative synthesis
D.
parameter identification
Question #28
An entrepreneur who uses the big-dream approach is most likely to _____.
A.
develop new ideas by only looking at product combinations
B.
force relationships among some product combinations
C.
conceptualize ideas without any constraints
D.
develop new ideas by looking at the negatives
Question #29
Identify the key facets of parameter analysis.
A.
Parameter identification and Attribute listing
B.
Creative synthesis and Parameter identification
C.
Brainstorming and Attribute listing
D.
Brainstorming and Creative synthesis
Question #30
The major types of innovation based on the uniqueness of an idea are breakthrough innovation, technological innovation, and ordinary innovation.
A.
False
B.
True
Question #31
Match the following innovation based on the disrupting influence that use of a new product has on established consumption patterns with their descriptions. Least disrupting influence on established consumption patterns
A.
Discontinuous innovations
B.
Dynamically continuous innovations
C.
Continuous innovations
Question #32
Match the following innovation based on the disrupting influence that use of a new product has on established consumption patterns with their descriptions. Some disrupting influence on established consumption patterns
A.
Continuous innovations
B.
Discontinuous innovations
C.
Dynamically continuous innovations
Question #33
Match the following innovation based on the disrupting influence that use of a new product has on established consumption patterns with their descriptions. Involves the establishment of new consumption patterns and the creation of previously unknown products
A.
Dynamically continuous innovations
B.
Discontinuous innovations
C.
Continuous innovations
Question #34
An accurate statement about opportunity recognition is that _____.
A.
it is not fundamental to the entrepreneurial process
B.
it only results from the knowledge and experience of an individual entrepreneur
C.
entrepreneurial alertness and entrepreneurial networks play a crucial role in opportunity recognition
D.
the experience of an entrepreneurial business plays no role in opportunity recognition
Question #35
The ability to identify or recognize a potential business opportunity is not fundamental to growing a business.
A.
True
B.
False
Question #36
While establishing criteria for the stages of the product planning and development process, an entrepreneur should ensure that _____.
A.
criteria are established to evaluate a new idea in terms of financial factors only
B.
these criteria are all-inclusive and quantitative enough to screen a product in each stage
C.
these criteria are not established for the idea stage and the concept stage
D.
criteria are established to evaluate a new idea in terms of market opportunity only
Question #37
The first stage in the product development process is the _____ stage.
A.
product development
B.
concept
C.
idea
D.
test marketing
Question #38
During the _____ stage of the product development process, a refined idea is analyzed to evaluate consumer acceptance.
A.
test marketing
B.
commercialization
C.
idea
D.
concept
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