MGT 576 - Opportunity Evaluation and Value Creation » Summer 2022 » Ch4 Creativity and the Business Idea
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Question #1
Identify a characteristic of focus groups.
A.
They are used to filter ideas and concepts.
B.
They are only used to generate new ideas.
C.
Moderators focus discussions in a nondirective manner only.
D.
Information is provided in an unstructured format.
Question #2
What are the rules of brainstorming?
A.
Combinations and improvements of ideas are encouraged. Freewheeling is encouraged. A high number of ideas should be generated.
B.
Ideas should be stable rather than wild. Criticism should be allowed for every idea.
C.
Criticism should be allowed for every idea. Freewheeling is encouraged.
D.
Ideas should be stable rather than wild. Combinations and improvements of ideas are encouraged.
Question #3
In the context of methods to generate ideas, which of the following is true about brainwriting?
A.
Ideas are expressed more spontaneously than in a brainstorming session.
B.
It is a form of brainstorming that discourages freewheeling.
C.
It is a silent, written creation of ideas by a group of individuals.
D.
Criticism of ideas is actively encouraged.
Question #4
Which of the following is true of problem inventory analysis?
A.
It is utilized to test and screen new product ideas.
B.
Individuals are encouraged to generate new ideas themselves.
C.
It should not be used to identify product ideas for further evaluation.
D.
Results from product inventory analysis always reflect a new business opportunity.
Question #5
Creative _____ _____ is a way of using your creativity to develop new ideas by focusing on specific parameters.
A.
critical thinking
B.
brainstorming
C.
problem solving
D.
logical reasoning
Question #6
In the context of creative problem solving, a brainstorming session should _____.
A.
always be a silent, written generation of ideas
B.
have individuals who are recognized experts in the relevant problem area
C.
record ideas that are logical rather than illogical
D.
begin with a problem statement that is neither too broad nor too narrow
Question #7
People who are in focus groups are most likely to _____.
A.
be asked questions to simply solicit participant response
B.
participate in open, in-depth discussions
C.
provide information in an unstructured format
D.
have a moderator who focuses group discussion in a directive manner only
Question #8
The method that stimulates people to be creative by meeting with others and participating in an organized group experience is known as _____ .
A.
free association
B.
brainstorming
C.
seminar
D.
group study
Question #9
In order to ensure the best possible results, problem inventory analysis should be used mainly to _____.
A.
generate completely new ideas
B.
recognize product ideas for additional analysis
C.
produce ideas that are not related to known products
D.
create ideas that do not reflect new business opportunities
Question #10
An attribute of creativity is that _____.
A.
it can be suppressed by perceptual and cultural elements
B.
it typically tends to increase with age
C.
it is at its peak when individuals are in their 30s
D.
it does not decline in stages
Question #11
The technique that is probably the most well known and widely used both for creative problem solving and in idea generation is _____.
A.
free association
B.
problem inventory analysis
C.
brainstorming
D.
parameter analysis
Question #12
_____ _____ _____ is a method for obtaining new ideas and solutions by focusing on problems.
A.
free method association
B.
creative idea synthesis
C.
Concept parameter analysis
D.
Problem inventory analysis
Question #13
The type of brainstorming in which criticism is allowed and new ideas are obtained by focusing on the negative is known as _____ _____ .
A.
on point brainstorming
B.
dual brainstorming
C.
reverse brainstorming
D.
parallel brainstorming
Question #14
Arrange the steps involved in the Gordon method that is used by an entrepreneur for creative problem solving in the correct order of occurrence. (Place the first step at the top).
A.
1. The entrepreneur mentions a general concept related to a problem. 2. A group articulates a number of ideas. 3. Through guidance by moderators, a concept is developed, followed by the development of related concepts. 4. The real problem is revealed by the entrepreneur.
B.
1. Through guidance by moderators, a concept is developed, followed by the development of related concepts. 2. A group articulates a number of ideas. 3. The entrepreneur mentions a general concept related to a problem. 4. The real problem is revealed by the entrepreneur.
C.
1. The entrepreneur mentions a general concept related to a problem. 2. A group articulates a number of ideas. 3. The real problem is revealed by the entrepreneur. 4. Through guidance by moderators, a concept is developed, followed by the development of related concepts.
D.
1. The real problem is revealed by the entrepreneur. 2. The entrepreneur mentions a general concept related to a problem. 3. Through guidance by moderators, a concept is developed, followed by the development of related concepts. 4. A group articulates a number of ideas.
Question #15
In the _____ method, a new idea is developed through a list of related issues or suggestions.
A.
enumeration
B.
checklist
C.
supply
D.
logical
Question #16
Identify an accurate statement about reverse brainstorming.
A.
Criticism of ideas is not allowed.
B.
It normally involves the identification of all of an idea's problems.
C.
It is a method for developing new ideas when individuals are unaware of a problem.
D.
Reverse brainstorming is not similar to brainstorming.
Question #17
Which of the following is a creative problem-solving technique that begins with group members not being aware of the exact nature of the problem to be solved?
A.
Brainstorming
B.
The checklist method
C.
Reverse brainstorming
D.
The Gordon method
Question #18
When an entrepreneur seeks to use the checklist method, he or she should ensure that the method is only used to develop completely new ideas.
A.
True
B.
False
Question #19
Developing an entirely new idea through a chain of word associations is known as _____.
A.
problem inventory analysis
B.
free association
C.
reverse brainstorming
D.
Brainwriting
Question #20
Arrange the following steps of the forced relationships process in the correct order.
A.
1. Isolate the key aspects of an issue. 2. Discover the relationships between the key aspects of an issue. 3. Develop new ideas from analyzed patterns. 4. Document the relationships between the key aspects of an issue in a structured form. 5. Evaluate the resulting relationships to locate ideas or patterns.
B.
1. Discover the relationships between the key aspects of an issue. 2. Isolate the key aspects of an issue. 3. Document the relationships between the key aspects of an issue in a structured form. 4. Evaluate the resulting relationships to locate ideas or patterns. 5. Develop new ideas from analyzed patterns.
C.
1. Isolate the key aspects of an issue. 2. Discover the relationships between the key aspects of an issue. 3. Document the relationships between the key aspects of an issue in a structured form. 4. Evaluate the resulting relationships to locate ideas or patterns. 5. Develop new ideas from analyzed patterns.
D.
1. Develop new ideas from analyzed patterns. 2. Discover the relationships between the key aspects of an issue. 3. Document the relationships between the key aspects of an issue in a structured form. 4. Isolate the key aspects of an issue. 5. Evaluate the resulting relationships to locate ideas or patterns.
Question #21
Which of the following is true of free association?
A.
It is the hardest possible method that entrepreneurs can use to generate new ideas.
B.
It is the process of compelling relationships among some product combinations.
C.
It is particularly useful in creating a completely new slant to an issue.
D.
It is similar to brainstorming, except that criticism is allowed.
Question #22
The process of forcing relationships among some product combinations is referred to as _____ _____ .
A.
forced combinations
B.
combined relationships
C.
forced relationships
D.
tested relationships
Question #23
In the _____ ______ method, a small notebook that easily fits in a pocket is distributed and new ideas are developed by an individual or a group, with the ideas being regularly recorded.
A.
cross notepad
B.
sample notepad
C.
informative notebook
D.
collective notebook
Question #24
A true statement about attribute listing is that _____.
A.
it is the process of forcing relationships among some product combinations
B.
criticism of ideas is not allowed
C.
it only looks at the negative aspects of ideas
D.
previously unrelated objects are brought together to form a new combination
Question #25
The _____ -_____ approach to coming up with a new idea requires that an entrepreneur dream about a problem and its solution.
A.
free association
B.
Gordon method
C.
big dream
D.
reverse brainstorming
Question #26
An accurate statement about the collective notebook method is that _____.
A.
a list of best ideas is developed considering all the ideas that have been recorded
B.
this technique can only be used with a group of individuals who record their ideas
C.
ideas are developed through a chain of word associations
D.
ideas are developed by looking at product combinations only
Question #27
The idea-finding technique that involves an entrepreneur listing the attributes of an item or problem and then looking at each from a variety of viewpoints is referred to as _____ _____ .
A.
creative synthesis
B.
parameter identification
C.
brainstorming
D.
attribute listing
Question #28
An entrepreneur who uses the big-dream approach is most likely to _____.
A.
conceptualize ideas without any constraints
B.
force relationships among some product combinations
C.
develop new ideas by looking at the negatives
D.
develop new ideas by only looking at product combinations
Question #29
Identify the key facets of parameter analysis.
A.
Brainstorming and Creative synthesis
B.
Parameter identification and Attribute listing
C.
Brainstorming and Attribute listing
D.
Creative synthesis and Parameter identification
Question #30
The major types of innovation based on the uniqueness of an idea are breakthrough innovation, technological innovation, and ordinary innovation.
A.
False
B.
True
Question #31
Match the following innovation based on the disrupting influence that use of a new product has on established consumption patterns with their descriptions. Least disrupting influence on established consumption patterns
A.
Discontinuous innovations
B.
Dynamically continuous innovations
C.
Continuous innovations
Question #32
Match the following innovation based on the disrupting influence that use of a new product has on established consumption patterns with their descriptions. Some disrupting influence on established consumption patterns
A.
Discontinuous innovations
B.
Continuous innovations
C.
Dynamically continuous innovations
Question #33
Match the following innovation based on the disrupting influence that use of a new product has on established consumption patterns with their descriptions. Involves the establishment of new consumption patterns and the creation of previously unknown products
A.
Dynamically continuous innovations
B.
Discontinuous innovations
C.
Continuous innovations
Question #34
An accurate statement about opportunity recognition is that _____.
A.
the experience of an entrepreneurial business plays no role in opportunity recognition
B.
it only results from the knowledge and experience of an individual entrepreneur
C.
entrepreneurial alertness and entrepreneurial networks play a crucial role in opportunity recognition
D.
it is not fundamental to the entrepreneurial process
Question #35
The ability to identify or recognize a potential business opportunity is not fundamental to growing a business.
A.
False
B.
True
Question #36
While establishing criteria for the stages of the product planning and development process, an entrepreneur should ensure that _____.
A.
these criteria are not established for the idea stage and the concept stage
B.
criteria are established to evaluate a new idea in terms of financial factors only
C.
criteria are established to evaluate a new idea in terms of market opportunity only
D.
these criteria are all-inclusive and quantitative enough to screen a product in each stage
Question #37
The first stage in the product development process is the _____ stage.
A.
product development
B.
concept
C.
idea
D.
test marketing
Question #38
During the _____ stage of the product development process, a refined idea is analyzed to evaluate consumer acceptance.
A.
commercialization
B.
concept
C.
test marketing
D.
idea
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