Management 358 - Fundamentals of Entrepreneurship » Fall 2022 » Consumer Information Quiz

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Question #1
Which research method is commonly used to understand the spending patterns, behaviors, attitudes, and preferences of consumers?
A.   Experiments
B.   Surveys
Question #2
When you are looking for secondary data on consumer spending, behaviors, or preferences, who would be the most likely to publish this information?
A.   All of these
B.   Market Research Groups like Nielsen
C.   Government Entities
D.   Trade Associations
Question #3
Which tool from the library allows you to map and rank consumer survey data and other data variables to Zip Codes, Block Groups, Census Tracts, and other local San Diego geographies?
A.   eMarketer
B.   IBISWorld
C.   SimplyAnalytics
D.   RKMA
Question #4
Which resource is most likely to have consumer behavior information for the U.S. as well as abroad?
A.   Mergent Online
B.   Statista
C.   SimplyAnalytics
D.   IBISWorld
Question #5
What is the best way to get help from the business librarian?
A.   Phone
B.   Carrier Pigeon
C.   Booking an Appointment
D.   email

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