Busad 106 - Written Business Communication » Fall 2022 » Midterm
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Question #1
If you are requesting five things in a message, what is the best way to present?
A.
Create a numbered or bulleted list in the body of the letter.
B.
Paragraph.
C.
Enclosure in a memo.
D.
Email follow-up.
Question #2
What is AIDA?
A.
Anticipate, Interest, Desire, and Action.
B.
Action, Introduce, Desire, and Action.
C.
Attention, Interest, Desire, and Action.
D.
Analyze, Introduce, Demand, and Act.
Question #3
The direct strategy would be most appropriate when
A.
presenting ideas requiring persuasion.
B.
expecting the audience to be pleased, mildly interested, or neutral.
C.
revealing sensitive news.
D.
delivering bad news.
Question #4
What is parallel structure?
A.
When language is sensitive and bias free.
B.
When the same word type or tense is used in a list (i.e. walk, talk, run, not walking, talked, ran).
C.
When modifiers must be close to the words they describe or limit.
D.
When a writer joins two independent clauses with a comma.
Question #5
Which of the following sentences avoids burying a verb in a wordy noun expression? Buried verbs are those that are needlessly converted to wordy noun expressions.
A.
The board will conduct a discussion about the possible merger.
B.
We hope to discover the reason our profits are declining.
C.
The task force reached a conclusion about how to improve morale.
D.
We will give serious consideration to your application.
Question #6
One of the best ways to develop audience benefits is to use the "you" view, which
A.
dictates that all sentences be written as commands.
B.
means that all messages are written in the active voice.
C.
uses slang and abbreviations to personalize the message.
D.
emphasizes second-person pronouns instead of first-person (I, we) pronouns.
Question #7
Which of the following best avoids a long lead-in?
A.
Yes, we will send the information you requested.
B.
You may be interested to learn that we will send the information you requested.
C.
I am writing this letter to inform you that we will send the information you requested.
D.
This is to advise you that we will send the information you requested.
Question #8
All of the following sentences contain unnecessary fillers except
A.
It was our one and only office manager who won the raffle.
B.
There is only one job opening currently available.
C.
There are three important issues that we can choose to discuss at today's meeting.
D.
Three candidates are running for the board.
Question #9
Which sentence avoids redundant expressions?
A.
I want to thank each and every stockholder.
B.
Please refer back to the June financial statements.
C.
It is absolutely essential that our accounting records are accurate.
D.
Let's not repeat our competitor's mistakes.
Question #10
Which of the following statements regarding bulleted or numbered lists is most accurate?
A.
Lists decrease a reader's comprehension of the main ideas.
B.
Lists decrease the readability level of a document.
C.
Lists confuse readers because they are visually distracting.
D.
Lists allow readers to review main ideas quickly. Increase skim value.
Question #11
All of the following are reasons memos are used to send internal messages except
A.
social media marketing.
B.
length.
C.
formality.
D.
permanency.
Question #12
Choose the best closing for a message persuading the president of your organization to accept your benefit proposal.
A.
We really need to implement this new benefits plan soon.
B.
Contacting me December 1st about your support of this new benefits plan will allow me to present this proposal at the next strategic planning session.
C.
Please email me at your earliest convenience with your decision.
D.
If you have any further questions about this new benefits plan, please do not hesitate to contact me.
Question #13
How do you draft bad news messages using the indirect strategy? (what is the process?)
A.
Buffer, bad news, reasons, and closing.
B.
Closing, buffer, bad news, and reasons.
C.
Buffer, reasons, bad news, and closing.
D.
Bad news, reasons, buffer, and closing.
Question #14
Which of the following is an effective opening for a routine request message? (direct strategy)
A.
Please answer the following questions about your Web services.
B.
I recently read an article about your firm in the local newspaper.
C.
My name is Jill Aubrey, and I am the office manager for Cape Consulting Inc.
D.
Cape Consulting Inc. is the premier communication-consulting firm in the Cape and islands area.
Question #15
The conclusion of a response message should
A.
include familiar expressions such as "If I may be of further assistance, please don't hesitate to call me."
B.
omit the sender's name to avoid legal liability.
C.
avoid repeating the information provided or referring to its use.
D.
provide specific details (time, date, etc.) if further action is required.
Question #16
How do you draft good new messages?
A.
Subject, closing, body, and opening.
B.
Subject, closing, body, opening.
C.
Subject, opening, body, and closing.
D.
Buffer, reasons, bad news, and closing.
Question #17
Corbin must inform employees that overtime pay will be reduced from the current 2.0 factor to a 1.5 factor. Because he anticipates a hostile reaction, which of the following sequences should Corbin use for the parts of his message? (indirect strategy for bad news)
A.
Bad news, reasons, buffer, and closing
B.
Bad news, explanation, reasons, and closing
C.
Buffer, explanation, reasons, and closing
D.
Buffer, reasons, bad news, and closing
Question #18
What are the three steps or phases in the 3x3 writing process?
A.
Prewriting, drafting, and revising.
B.
Analyze, anticipate, and adapt.
C.
Edit, proofread, and evaluate.
D.
Organize,research, and draft.
Question #19
What is meant by concise?
A.
Eliminating unnecessary words like long lead-ins and words that add no value.
B.
Adapting a message to its audience.
C.
Adding unnecessary words to a message to make it longer.
D.
Using positive language that avoids negative words.
Question #20
Sammie is planning a persuasive request. What advice should she follow for the opening of her request? (AIDA)
A.
Capture the reader's attention and interest.
B.
Cite facts, statistics, expert opinions, examples, and specific details to support her request.
C.
Provide her telephone number.
D.
Identify herself and her company.
Question #21
When should you use save to draft?
A.
You may have a very important email going to a large group or your CEO.
B.
All of these.
C.
You may be summarizing something in which you have worked very diligently.
D.
You may get passionate about something and want to fire back an email.
Question #22
What makes up the drafting phase of the 3x3 writing process?
A.
Analyze, anticipate, and adapt.
B.
Edit, proofread, and evaluate.
C.
Writing, questioning, and guessing.
D.
Researching, organizing, and drafting.
Question #23
Which of the following would be the most effective closing statement in a routine action request letter?
A.
We hope you can get our work completed in a timely manner.
B.
Thanking you in advance for sending a copy of the contract for installation of a new HVAC.
C.
I would appreciate receiving a copy of the contract for your proposed installation at your earliest possible convenience.
D.
Please send a contract for heating and ventilation work by April 1 to allow installation to begin by April 15.
Question #24
What is the maximum sentence length in business writing?
A.
20 words.
B.
40 words.
C.
There is no limit.
D.
10 words.
Question #25
Communicators from North America, Scandinavia, and Germany tend to be logical, analytical, and action oriented. They also depend little on the context of a situation to convey their meaning. These communicators represent what kind of culture?
A.
Low-context
B.
Ancient
C.
High-context
D.
Primitive
Question #26
The types of appeals used in persuasive writing (page 231) are all of these except:
A.
Emotional
B.
Psychological
C.
Rational
D.
Dual (both Rational and Emotional)
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