A.   Email follow-up.

B.   Paragraph.

C.   Enclosure in a memo.

D.   Create a numbered or bulleted list in the body of the letter. 

A.   Analyze, Introduce, Demand, and Act.

B.   Attention, Interest, Desire, and Action.

C.   Anticipate, Interest, Desire, and Action.

D.   Action, Introduce, Desire, and Action.

A.   expecting the audience to be pleased, mildly interested, or neutral.

B.   delivering bad news.

C.   revealing sensitive news.

D.   presenting ideas requiring persuasion.

A.   When the same word type or tense is used in a list (i.e. walk, talk, run, not walking, talked, ran).

B.   When a writer joins two independent clauses with a comma.

C.   When modifiers must be close to the words they describe or limit. 

D.   When language is sensitive and bias free.

A.   We will give serious consideration to your application.

B.   The board will conduct a discussion about the possible merger.

C.   The task force reached a conclusion about how to improve morale.

D.   We hope to discover the reason our profits are declining.

A.   means that all messages are written in the active voice.

B.   emphasizes second-person pronouns instead of first-person (I, we) pronouns.

C.   dictates that all sentences be written as commands.

D.   uses slang and abbreviations to personalize the message.

A.   You may be interested to learn that we will send the information you requested.

B.   Yes, we will send the information you requested.

C.   This is to advise you that we will send the information you requested.

D.   I am writing this letter to inform you that we will send the information you requested.

A.   There are three important issues that we can choose to discuss at today's meeting.

B.   Three candidates are running for the board.

C.   There is only one job opening currently available.

D.   It was our one and only office manager who won the raffle.

A.   Let's not repeat our competitor's mistakes.

B.   It is absolutely essential that our accounting records are accurate.

C.   Please refer back to the June financial statements.

D.   I want to thank each and every stockholder.

A.   Lists decrease the readability level of a document.

B.   Lists allow readers to review main ideas quickly. Increase skim value.

C.   Lists confuse readers because they are visually distracting.

D.   Lists decrease a reader's comprehension of the main ideas.

A.   permanency.

B.   formality.

C.   social media marketing.

D.   length.

A.   Please email me at your earliest convenience with your decision.

B.   If you have any further questions about this new benefits plan, please do not hesitate to contact me. 

C.   Contacting me December 1st about your support of this new benefits plan will allow me to present this proposal at the next strategic planning session.

D.   We really need to implement this new benefits plan soon. 

A.   Closing, buffer, bad news, and reasons. 

B.   Buffer, bad news, reasons, and closing.

C.   Bad news, reasons, buffer, and closing.

D.   Buffer, reasons, bad news, and closing. 

A.   Please answer the following questions about your Web services.

B.   Cape Consulting Inc. is the premier communication-consulting firm in the Cape and islands area.

C.   I recently read an article about your firm in the local newspaper.

D.   My name is Jill Aubrey, and I am the office manager for Cape Consulting Inc.

A.   omit the sender's name to avoid legal liability. 

B.   avoid repeating the information provided or referring to its use.

C.   include familiar expressions such as "If I may be of further assistance, please don't hesitate to call me."

D.   provide specific details (time, date, etc.) if further action is required.

A.   Subject, closing, body, opening.

B.   Subject, closing, body, and opening.

C.   Subject, opening, body, and closing.

D.   Buffer, reasons, bad news, and closing.

A.   Buffer, reasons, bad news, and closing

B.   Buffer, explanation, reasons, and closing

C.   Bad news, explanation, reasons, and closing

D.   Bad news, reasons, buffer, and closing

A.   Edit, proofread, and evaluate. 

B.   Prewriting, drafting, and revising. 

C.   Organize,research, and draft.

D.   Analyze, anticipate, and adapt. 

A.   Using positive language that avoids negative words.

B.   Adding unnecessary words to a message to make it longer. 

C.   Adapting a message to its audience.

D.   Eliminating unnecessary words like long lead-ins and words that add no value.  

A.   Capture the reader's attention and interest.

B.   Provide her telephone number.

C.   Identify herself and her company.

D.   Cite facts, statistics, expert opinions, examples, and specific details to support her request.

A.   You may have a very important email going to a large group or your CEO.

B.   You may be summarizing something in which you have worked very diligently. 

C.   You may get passionate about something and want to fire back an email.

D.   All of these.

A.   Edit, proofread, and evaluate.

B.   Writing, questioning, and guessing.

C.   Analyze, anticipate, and adapt. 

D.   Researching, organizing, and drafting. 

A.   We hope you can get our work completed in a timely manner. 

B.   Thanking you in advance for sending a copy of the contract for installation of a new HVAC. 

C.   Please send a contract for heating and ventilation work by April 1 to allow installation to begin by April 15. 

D.   I would appreciate receiving a copy of the contract for your proposed installation at your earliest possible convenience. 

A.   10 words.

B.   There is no limit.

C.   20 words.

D.   40 words.

A.   Ancient

B.   Low-context

C.   High-context

D.   Primitive

A.   Rational

B.   Emotional

C.   Psychological

D.   Dual (both Rational and Emotional)