Communication Studies 11 - Elements of Public Speaking » Fall 2019 » Quiz Chapter 5 Audience Analysis

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Question #1
True or False: The audience that you are addressing is the entire reason you are giving the speech.
A.   FALSE
B.   No answer text provided.
C.   TRUE
Question #2
Henrik wears tinfoil hats around his house because he thinks aliens exist. The existence of aliens is an example of his ______________.
A.   belief
B.   attitude
C.   decision
D.   value
Question #3
A sense that something is right/wrong, good/bad, or fair/unfair is a(n)
A.   belief
B.   thinking pattern
C.   attitude
D.   none of the listed options
E.   value
Question #4
Claude is giving a speech on Japan. While writing his speech, he is careful not to make any comments about their ideas and customs being “wrong,” or about the Japanese culture being any less important than his own. Which multicultural analysis factor is Claude being mindful of?
A.   values
B.   communication styles
C.   ethnocentricity
D.   cognition
Question #5
Maria is very anti-war. This is his ________________.
A.   value
B.   belief
C.   attitude
D.   decision
Question #6
Murilo is interested in the rituals and customs of his audience. This is an example of ________.
A.   psychological analysis
B.   multicultural analysis
C.   psychological analysis
D.   psychological analysis
Question #7
Savanah is interested in determining the reasons why audience members will be coming to a conference where she be giving a presentation on a new medical device. She is likely to conduct a(n)
A.   demographic analysis
B.   psychological analysis
C.   situational analysis
D.   multicultural analysis
Question #8
Roberto wants to know how many audience members are low income, middle income, or upper income. He is likely to conduct a(n)
A.   situational analysis
B.   demographic analysis
C.   psychological analysis
D.   multicultural analysis
Question #9
Ashley is concerned that the information she provides to her audience will be useful and interesting to them. She is likely to conduct a(n)
A.   interest and knowledge analysis
B.   demographic analysis
C.   psychological analysis
D.   situational analysis
Question #10
LeQuient will be giving a sales presentation to a mixed audience and he wants to find out if the audience members are individualistic or collectivistic. He is likely to conduct a(n)
A.   multicultural analysis
B.   psychological analysis
C.   demographic analysis
D.   situational analysis
Question #11
According to the "Relating Your Topic" video, which type of speaker is most likely to connect with the audience and appear interesting? 
A.   Self-Centered speaker
B.   Audience-Centered speaker
Question #12
According to the "Relating Your Topic" video, which of the following is not a trait of a self-centered speaker? 
A.   Ignore the audience's knowledge level
B.   Focus on their own needs, desires, interests, and agendas
C.   Select a topic that is only personally interesting
D.   Write at the audience's knowledge level
Question #13
According to the "Relating Your Topic" video, which of the following is not a tip to become an audience-centered speaker? 
A.   Acknowledge audience members have different values
B.   Show the audience, "What's in it for me?"
C.   Research your audience minimally
D.   Prepare for different speaking situations
E.   Recognize audience members have different motives (emotional, intellectual, social, professional, etc.)
F.   Remember audiences are diverse (sex, ethnicity, races, political affiliation, education level, sexual orientation, etc.)
Question #14
According to the "Relating Your Topic" video, which of the following situational factors should be considered when preparing a speech? 
A.   All answer options are correct
B.   Location of the speech
C.   Size of the audience
D.   Time (of day, week, year, and time allotted for the speech)
Question #15
According to the "Relating Your Topic" video, which of the following questions do listeners NOT want to know the answers to? 
A.   Is this information useful to me?
B.   What does this speech have to do with me?
C.   Is the subject interesting?
D.   Do I already know this information?
E.   How can I get out of the speech?

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