"Product" means:

Services:

A large U.S. firm produces potato chips, shortening, dishwasher detergent, laundry detergent, shampoo, disposable diapers, and facial tissues. These are the firm's:

If a brand consistently delivers on a promise that purchasers consider important, those purchasers are likely to develop a ________________ for the brand.

Which of the following would NOT be favorable to successful branding?

Target customers choosing a particular brand over other brands, because of habit or favorable past experience have a brand familiarity level of:

The value of a brand to its current owner or to a firm that wants to buy it is called:

A trademark or brand name can become public property if:

A "dealer brand" is sometimes called a _____________ brand.

Good packaging:

A "Warranty" explains what the seller promises about its product. A marketing manager should decide whether to offer a specific warranty and, if so, what the warranty will cover and how communicated to customers.

Which of the following is NOT one of the consumer product classes discussed in the textbook?

Which of the following consumer products is most likely to be classified as "Unsought"?

Consumer products which customers see as basically the same and want to buy at the lowest price are called:

Specialty products:

Which of the following is NOT one of the textbook's product life cycle stages?

In the 1990s, DVDs replaced audio cassettes and floppy disks as the storage media of choice for music and computers. In today's world of streaming digital media and the cloud, at which stage of the product life cycle is the DVD now?

Competitors that begin to see the success of a new product or product category typically:

Industry profits decline during the market maturity stage due to:

During the market introduction stage of the product life cycle:

A new-product idea moves through the early stages of the life cycle more quickly when it has all the following characteristics EXCEPT:

Which statement is TRUE about products in the sales decline stage of the product life cycle?

New products that are minor variations on existing products, and which require no change to consumer behavior, are called _________.

To be called "new" according to the FTC, a product must be entirely new or changed in a functionally significant or substantial respect.

Which of the following gives the correct order of the steps in the new-product development process?

Strategy "Place" decisions would NOT include:

A direct-to-customer channel:

Which of the following statements about direct-to-customer channels is FALSE?

Indirect channels are probably a better choice than direct channels when:

All of the following are regrouping activities EXCEPT:

A wine producer wants a supermarket manager to display its wines in a desirable end-of-aisle location, but the supermarket manager refuses to give that valuable real estate to this producer. This is an example of _________________ conflict.

A local TV retailer hires knowledgeable salespeople to explain the differences among its models to customers, but a nearby discount store with very few sales staff sells the same TVs at a lower price. This is an example of ___________ conflict.

Logistics decisions include all of the following EXCEPT:

The __________________ concept says that all transporting, storing, and product-handling activities of a business and a channel system should be thought of as part of one system which should seek to minimize the cost of distribution for a given customer service level.

Each of the following is likely to be experienced by a supplier using a "JIT" system EXCEPT:

A jewelry maker's suppliers of gold, platinum and silver, the warehouses that store its finished goods, and the trucks that deliver the product to retailers are all part of a:

  

A tire manufacturer currently produces tires in small quantities as they are ordered. The company learns that it can reduce costs significantly by producing one type of tire at a time in large quantities and storing its unsold tires for later sale. Should the company switch to large quantity production?

Each of the following types of activities is likely to occur at a distribution center EXCEPT:

Distribution Centers:

The main difference between retailing and wholesaling is that:

A "good" Retail Strategy Planner knows that:

A retailer's "Product" may include:

When a department store manager decides to make a personal shopper available to its career-oriented female shoppers, this is a decision about:

When a supermarket manager decides to set up an end-of-aisle display for 12-pack containers of Coke Zero, this is a decision about:

The product line of a limited line retailer would best be described as:

A __________ is a type of conventional limited-line store that is usually small and has a distinct "personality."

The "mass-merchandising" concept:

Very large retail stores that carry not only foods - but all goods and services which consumers purchase ROUTINELY - are called:

Which of the following would be considered a retailing "category killer"?

The "Wheel of Retailing" theory says that:

When consumers go to a brick-and-mortar store to inspect a product, and then purchase from an online low service retailer, this practice is called _____________. (This concept has been a real issue for electronic full-service retailers like Best Buy).

Which of the following is a strategy to combat consumer showrooming?

A new grocery store features a bank, a pharmacy, a flower shop, a full-service bakery, a cafe, photo processing, and equipment rentals, in addition to its normal grocery product lines. The store is engaging in:

The main difference between merchant wholesalers and other wholesales is that they:

Sierra Plumbing, Inc. buys plumbing supplies, pipes, and tools from different manufacturers and resells them to construction companies. Sierra is MOST LIKELY:

A national grocery store chain has decided to sell an assortment of hobby, gardening, and cook books. Buyers in the chain's main office are not certain what to stock because they think that consumers in different areas of the country will probably be interested in different books. The store managers have said they don't know what to order either. The chain should probably get help from a ......

"Promotion" does NOT include:

Personal selling:

"Advertising" :

"Publicity":

Sales Promotion can be aimed at:

Coupons, trade shows, calendars, sweepstakes, and sales contests are all examples of:

Which of the following sales promotion activities is aimed primarily at final users of a product like you and me?

Company communication with non-customers, including labor, public interest groups, stockholders, and the government is generally referred to as:

Blending (creating synergy among) the firm's promotion efforts to convey a complete and consistent message is the goal of:

The AIDA model's four basic promotion jobs are concerned with:

Any distraction that reduces the effectiveness of the communication process is called:

The Source deciding what it wants to say and then translating it into words or symbols that will have the same meaning to the receiver is termed as:

Identify the traditional communication process.

A potential customer watches a TV ad for the new BMW series sedan during the highly-rated Academy Awards program. In the traditional communications model, the TV is the:

In the 30-minute TV infomercial for a new type of "home gym equipment," a toll-free 800 telephone number is prominently displayed across the bottom of the television screen. This is an example of _________________________ promotion.

When a salesperson for Procter & Gamble (a major consumer products company) calls on key wholesalers to explain why they should stock and sell a new type of P&G shampoo to retailers, this is an example of:

Gillette (a major consumer products company) spent $100 million in its first year of advertising for a new type of shaving razor and blades. All of its advertising was directed at final consumers like you and me in the hope that these consumers would go to retailers and ask for the product by name. This is an example of:

Which of the following shows the correct sequence of market acceptance of a new idea, as represented in the adoption curve?

For many firms, the largest single operating expense is:

The three basic sales tasks are:

These salespeople try to develop goodwill and stimulate demand, help intermediaries train their salespeople, and often take orders for delivery by intermediaries.

All of the following are payment methods for personal selling EXCEPT:

Order Getters: