Art 305 - Art and Mass Culture » Fall 2022 » Chapter Nine Quiz

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Question #1
The term "culture-jamming" refers to
A.   A way to protest advertising.
B.   A way to invest ads, newscasts, and other media artifacts with revolutionary meaning.
C.   All of these answers
D.   The insertion of oppositional material into the same mass media that produce dominant cultural messages.
Question #2
Karl Marx used the term "reification" to refer to the capitalist process in which the human being is represented as:
A.   an emotional entity deprived of individuality
B.   a physical entity deprived of agency or individuality
C.   a physical being capable of critical thinking
Question #3
In his groundbreaking "Ways of Seeing" television series and related book, British art historian John Berger points out that ads (which he calls "publicity images") endeavor to:
A.   persuade us that by buying certain things, our lives will be transformed.
B.   make us envy glamorous celebrities.
C.   All of these answers
D.   show us an alternative way of life.
Question #4
The “Queen of All Media” is a title by Barry Hoffman in reference to:
A.   Michelangelo’s Mona Lisa
B.   Madonna
C.   da Vinci’s Mona Lisa
D.   None of these answers
Question #5
Who said the following? The uncivilized make little progress because they have few desires. The inhabitants of our country are stimulated to new wants in all directions. In order to satisfy their constantly increasing desires they necessarily expand their productive powers. They create more wealth because it is only by that method that they can satisfy their wants. It is this constantly enlarging circle that represents the increasing circle of civilization." they can satisfy their wants. It is this constantly enlarging circle that represents the increasing circle of civilization.
A.   US President Calvin Coolidge
B.   Communist theorist Karl Marx
C.   None of these answers
D.   Art historian John Berger
Question #6
Dr. Brown discusses four basic strategies of persuasion. These strategies emphasize:
A.   experience over information
B.   information over experience
C.   All of these answers
D.   experience over manipulation
Question #7
In his article "Why Johnny Can't Dissent," cultural critic Thomas Frank argues that ads have appropriated precisely the strategies that were previously used to criticize them. What are these strategies?
A.   All of these answers
B.   Capitalist orthodoxy
C.   Suburban correctness
D.   Rebellion, protest, and nonconformity
Question #8
Suzi Gablik suggests that building community is a way to work against the power of ads because
A.   advertising addresses us as socially conscious
B.   advertising addresses us as critical thinkers
C.   All of these answers
D.   advertising addresses us as individual consumers
Question #9
Phineas T. Barnum used newspaper ads, handbills, and broadsides to promote:
A.   The Moulin Rouge
B.   None of these answers
C.   The Swedish Nightingale, Jenny Lind
D.   Lydia Pinkham's Pink Pills
Question #10
According to anthropologist William O'Barr, the US advertising industry
A.   often involves "photographic colonialism," which parallels economic and political colonialism.
B.   often represents foreigners and other categories of outsiders as subordinate.
C.   has been dominated by Euro-Americans.
D.   All of these answers

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