Art 305 - Art and Mass Culture » Fall 2022 » Chapter Ten and Eleven

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Question #1
The intense popularity of reality television programs is based on:
A.   The reality program participants becoming surrogates for increasingly passive viewers.
B.   All of these answers
C.   Scripted situations that are performed by "real" people instead of actors.
D.   he erosion of the division between on-screen and off-screen existence.
Question #2
In discussing television programming, the term "background" refers to:
A.   The manipulated role of television news and fiction.
B.   Unintended glimpses of reality behind the "main event" being televised.
C.   None of these answers.
D.   The controlled "painting" behind the fictional heroes on television.
Question #3
The effect of "background" in Civil Rights coverage led to new images of African American, as seen in television programs like
A.   "The Cosby Show"
B.   "The Amos and Andy Show"
C.   "I Love Lucy"
D.   None of these answers
Question #4
The most crucial component(s) of advertising's success is/are based on
A.   The use of technology
B.   The use of avant-garde art
C.   None of these answers
D.   The fusion of an emotional experience with the product
Question #5
Tony Schwartz, who has made over 5000 ads and commercials, suggests that television commercials strive to achieve
A.   A fusion of information and experience in the individual's subconscious.
B.   A liberation of the individual's subconscious
C.   An image transplant in the individual's subconscious
D.   None of these answers
Question #6
The most powerful and influential form of art in our society today is
A.   The art of advertising
B.   The art produced by fine art academies
C.   None of these answers
D.   The art of the avant-garde
Question #7
Media theorist Sut Jhally suggests that advertising should be analyzed as
A.   The basis for a cohesive society
B.   A cultural system
C.   All of these answers
D.   The source of happiness
Question #8
According to cultural critic bell hooks, rap videos are
A.   Mythic depictions of African-American cultural truths
B.   Part of an advanced technology of the capitalistic system of production
C.   None of these answers
D.   Authentic expressions of African American life and culture
Question #9
Today's television commercials draw on which of the following sources
A.   Academic painting
B.   Hollywood films
C.   Avant-garde art
D.   All of these answers
Question #10
According to Sut Jhally, because ads have colonized the entire visual environment, commercial culture is now
A.   All of these answers
B.   Inside our intimate relationships.
C.   Inside our heads.
D.   Inside our personal identities.

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