Art 305 - Art and Mass Culture » Fall 2022 » Chapter Ten and Eleven

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Question #1
The intense popularity of reality television programs is based on:
A.   All of these answers
B.   he erosion of the division between on-screen and off-screen existence.
C.   Scripted situations that are performed by "real" people instead of actors.
D.   The reality program participants becoming surrogates for increasingly passive viewers.
Question #2
In discussing television programming, the term "background" refers to:
A.   The manipulated role of television news and fiction.
B.   Unintended glimpses of reality behind the "main event" being televised.
C.   None of these answers.
D.   The controlled "painting" behind the fictional heroes on television.
Question #3
The effect of "background" in Civil Rights coverage led to new images of African American, as seen in television programs like
A.   None of these answers
B.   "The Amos and Andy Show"
C.   "The Cosby Show"
D.   "I Love Lucy"
Question #4
The most crucial component(s) of advertising's success is/are based on
A.   The use of avant-garde art
B.   The fusion of an emotional experience with the product
C.   None of these answers
D.   The use of technology
Question #5
Tony Schwartz, who has made over 5000 ads and commercials, suggests that television commercials strive to achieve
A.   A fusion of information and experience in the individual's subconscious.
B.   A liberation of the individual's subconscious
C.   None of these answers
D.   An image transplant in the individual's subconscious
Question #6
The most powerful and influential form of art in our society today is
A.   The art of advertising
B.   The art produced by fine art academies
C.   None of these answers
D.   The art of the avant-garde
Question #7
Media theorist Sut Jhally suggests that advertising should be analyzed as
A.   The basis for a cohesive society
B.   The source of happiness
C.   All of these answers
D.   A cultural system
Question #8
According to cultural critic bell hooks, rap videos are
A.   Mythic depictions of African-American cultural truths
B.   None of these answers
C.   Authentic expressions of African American life and culture
D.   Part of an advanced technology of the capitalistic system of production
Question #9
Today's television commercials draw on which of the following sources
A.   Avant-garde art
B.   Hollywood films
C.   Academic painting
D.   All of these answers
Question #10
According to Sut Jhally, because ads have colonized the entire visual environment, commercial culture is now
A.   All of these answers
B.   Inside our personal identities.
C.   Inside our heads.
D.   Inside our intimate relationships.

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