Art 305 - Art and Mass Culture » Fall 2022 » Chapter Ten and Eleven

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Question #1
The intense popularity of reality television programs is based on:
A.   The reality program participants becoming surrogates for increasingly passive viewers.
B.   All of these answers
C.   he erosion of the division between on-screen and off-screen existence.
D.   Scripted situations that are performed by "real" people instead of actors.
Question #2
In discussing television programming, the term "background" refers to:
A.   The controlled "painting" behind the fictional heroes on television.
B.   The manipulated role of television news and fiction.
C.   None of these answers.
D.   Unintended glimpses of reality behind the "main event" being televised.
Question #3
The effect of "background" in Civil Rights coverage led to new images of African American, as seen in television programs like
A.   "The Cosby Show"
B.   "The Amos and Andy Show"
C.   "I Love Lucy"
D.   None of these answers
Question #4
The most crucial component(s) of advertising's success is/are based on
A.   The use of technology
B.   None of these answers
C.   The fusion of an emotional experience with the product
D.   The use of avant-garde art
Question #5
Tony Schwartz, who has made over 5000 ads and commercials, suggests that television commercials strive to achieve
A.   A liberation of the individual's subconscious
B.   A fusion of information and experience in the individual's subconscious.
C.   An image transplant in the individual's subconscious
D.   None of these answers
Question #6
The most powerful and influential form of art in our society today is
A.   The art produced by fine art academies
B.   The art of advertising
C.   The art of the avant-garde
D.   None of these answers
Question #7
Media theorist Sut Jhally suggests that advertising should be analyzed as
A.   All of these answers
B.   The basis for a cohesive society
C.   A cultural system
D.   The source of happiness
Question #8
According to cultural critic bell hooks, rap videos are
A.   Authentic expressions of African American life and culture
B.   Mythic depictions of African-American cultural truths
C.   None of these answers
D.   Part of an advanced technology of the capitalistic system of production
Question #9
Today's television commercials draw on which of the following sources
A.   Avant-garde art
B.   Academic painting
C.   All of these answers
D.   Hollywood films
Question #10
According to Sut Jhally, because ads have colonized the entire visual environment, commercial culture is now
A.   Inside our heads.
B.   Inside our personal identities.
C.   Inside our intimate relationships.
D.   All of these answers

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