A.   Narrowing the consideration set

B.   Searching for possible solutions

C.   Deciding on a retail channel

D.   Assessing the purchase process

A.   Peter was happy with the car audio system he purchased from RadioShack.

B.   Barlow decided to buy a new Sony PS3 as the Nintendo Wii was too expensive.

C.   Eddie could not decide whether to pick up a sports game or a strategy game for his son, Nathan.

D.   Brad wanted to own an apartment in New York, just like Michael.

A.   Convenience purchases are fairly mindless staple purchases, while specialty purchases require more thought.

B.   Convenience purchases are commonly B2B purchases, while specialty purchases are mostly B2C.

C.   Convenience purchases are purchases internal to an organization, while specialty purchases are external purchases.

D.   Convenience purchases usually generate word-of-mouth referrals, while specialty purchases do not.

A.   Rivets manufacturers

B.   Equipment manufacturers

C.   Consulting agencies

D.   Timber dealers

A.   component

B.   installation

C.   accessory

D.   raw material

A.   A straight rebuy is analogous to a shopping purchase, while a modified rebuy is analogous to a specialty purchase.

B.   A straight rebuy deals with the internal customers of an organization, while a modified rebuy deals with external customers.

C.   A straight rebuy deals with intangible purchases, while a modified rebuy deals with tangible purchases.

D.   A straight rebuy deals with purchases from the same vendor, while a modified rebuy deals with purchases from a new or different vendor.

A.   straight rebuy

B.   specialty buy

C.   new buy

D.   modified rebuy

A.   In a modified rebuy, the customer is familiar with the product attributes to be considered, while in a new buy scenario the customer is not aware of the product's attributes.

B.   In a modified rebuy, products are broken down into small units for easy handling, while in a new buy the customer buys the product as a whole.

C.   In a modified rebuy, the customer is mainly concerned with purchasing raw materials, while the customer in a new buy is interested in business services.

D.   In a modified rebuy, the customer purchases the product from an approved seller, while the customer in a new buy chooses a brand new seller in the market.

A.   Medical treatments

B.   Designer watches

C.   Notebooks

D.   Salt

A.   These ads meet the threshold of consciousness.

B.   These ads meet the threshold of liminal recognition.

C.   Print ads of this type depend on brief periods of exposure.

D.   TV ads of this type depend on brief periods of exposure.

A.   It is found in the cues of ads that are subtle in nature.

B.   It is found in ads that are dependent on brief periods of exposure.

C.   It is the result of ignoring the secondary information of an ad.

D.   It is found in ads that are subliminal and conscious in nature.

A.   Motivation

B.   Self-efficacy

C.   Learning

D.   Need recognition

A.   False

B.   True

A.   Belonging needs

B.   Esteem needs

C.   Physiological needs

D.   Self-actualization needs

A.   False

B.   True