A.   Assessing the purchase process

B.   Deciding on a retail channel

C.   Narrowing the consideration set

D.   Searching for possible solutions

A.   Barlow decided to buy a new Sony PS3 as the Nintendo Wii was too expensive.

B.   Eddie could not decide whether to pick up a sports game or a strategy game for his son, Nathan.

C.   Peter was happy with the car audio system he purchased from RadioShack.

D.   Brad wanted to own an apartment in New York, just like Michael.

A.   Convenience purchases usually generate word-of-mouth referrals, while specialty purchases do not.

B.   Convenience purchases are commonly B2B purchases, while specialty purchases are mostly B2C.

C.   Convenience purchases are fairly mindless staple purchases, while specialty purchases require more thought.

D.   Convenience purchases are purchases internal to an organization, while specialty purchases are external purchases.

A.   Timber dealers

B.   Rivets manufacturers

C.   Equipment manufacturers

D.   Consulting agencies

A.   component

B.   installation

C.   accessory

D.   raw material

A.   A straight rebuy deals with purchases from the same vendor, while a modified rebuy deals with purchases from a new or different vendor.

B.   A straight rebuy deals with intangible purchases, while a modified rebuy deals with tangible purchases.

C.   A straight rebuy deals with the internal customers of an organization, while a modified rebuy deals with external customers.

D.   A straight rebuy is analogous to a shopping purchase, while a modified rebuy is analogous to a specialty purchase.

A.   specialty buy

B.   new buy

C.   straight rebuy

D.   modified rebuy

A.   In a modified rebuy, the customer is mainly concerned with purchasing raw materials, while the customer in a new buy is interested in business services.

B.   In a modified rebuy, products are broken down into small units for easy handling, while in a new buy the customer buys the product as a whole.

C.   In a modified rebuy, the customer is familiar with the product attributes to be considered, while in a new buy scenario the customer is not aware of the product's attributes.

D.   In a modified rebuy, the customer purchases the product from an approved seller, while the customer in a new buy chooses a brand new seller in the market.

A.   Salt

B.   Medical treatments

C.   Notebooks

D.   Designer watches

A.   These ads meet the threshold of liminal recognition.

B.   Print ads of this type depend on brief periods of exposure.

C.   TV ads of this type depend on brief periods of exposure.

D.   These ads meet the threshold of consciousness.

A.   It is found in ads that are subliminal and conscious in nature.

B.   It is found in ads that are dependent on brief periods of exposure.

C.   It is the result of ignoring the secondary information of an ad.

D.   It is found in the cues of ads that are subtle in nature.

A.   Self-efficacy

B.   Need recognition

C.   Motivation

D.   Learning

A.   True

B.   False

A.   Self-actualization needs

B.   Physiological needs

C.   Belonging needs

D.   Esteem needs

A.   True

B.   False