A.   Positioning

B.   Branding

C.   Promotion

D.   Segmentation

A.   Assessing its product's alignment with a specific market segment

B.   Creating a product feature that differentiates the core product from its competitors

C.   Educating the general public about its product's benefits

D.   Giving out additional product information to a market segment

A.   True

B.   False

A.   A chance to diversify into an exclusive niche market segment.

B.   An opening for the firm to add more products into its product line.

C.   A versatile and qualified R&D team in the firm.

D.   Potential of a firm in a diversified product line.

A.   Two main competitors joining hands to evaluate an expansion opportunity

B.   Increase in the variable cost of the firm's primary raw material

C.   Entry of a well-known manufacturer into the firm's primary market segment

D.   High employee turnover over rate in the firm's marketing department

A.   Failure to renew a contract with its primary supplier

B.   Lack of ability to retain entry-level marketers

C.   Lack of effort to cash in on a growing product segment

D.   Restrictions imposed by the government on the use of kids in ads

A.   Explore the trend in an emerging economy

B.   Ability to attract the most efficient type of marketers

C.   Flexibility to adapt to constant internal change

D.   Method used to control the flow of raw materials

A.   Strengths depend on the entire functioning of the firm, while opportunities depend on the functioning of a specific department in the firm.

B.   Strengths depend on the B2B products of a firm, while opportunities depend on the B2C products of a firm.

C.   Strengths relate to the internal factors of a firm, while opportunities relate to the external factors of a firm.

D.   Strengths relate to the tangible products of a firm, while opportunities relate to the intangible services of a firm.

A.   True

B.   False

A.   False

B.   True

A.   Weaknesses are dependent on the micro-environment characteristics of a firm, while threats are dependent on the macro-environment characteristics of a firm.

B.   Weaknesses relate to a firm's inability to satisfy customers' physiological needs, while threats relate to a firm's inability to satisfy customer's social needs.

C.   Weaknesses are dependent on the subliminal characteristics of a firm, while threats are dependent on the perceptual fluency characteristics of a firm.

D.   Weaknesses relate to the segmenting process of a firm, while threats relate to the positioning process of a firm.

A.   assessing its corporate strengths relative to its competitors.

B.   evaluating its corporate strengths against absolute measures.

C.   analyzing its performances with respect to a successful historical data set.

D.   assessing its performances against a set of performance standards.

A.   False

B.   True

A.   True

B.   False