A.   Branding

B.   Promotion

C.   Positioning

D.   Segmentation

A.   Assessing its product's alignment with a specific market segment

B.   Giving out additional product information to a market segment

C.   Educating the general public about its product's benefits

D.   Creating a product feature that differentiates the core product from its competitors

A.   True

B.   False

A.   A chance to diversify into an exclusive niche market segment.

B.   An opening for the firm to add more products into its product line.

C.   Potential of a firm in a diversified product line.

D.   A versatile and qualified R&D team in the firm.

A.   Entry of a well-known manufacturer into the firm's primary market segment

B.   Two main competitors joining hands to evaluate an expansion opportunity

C.   Increase in the variable cost of the firm's primary raw material

D.   High employee turnover over rate in the firm's marketing department

A.   Lack of effort to cash in on a growing product segment

B.   Lack of ability to retain entry-level marketers

C.   Restrictions imposed by the government on the use of kids in ads

D.   Failure to renew a contract with its primary supplier

A.   Method used to control the flow of raw materials

B.   Ability to attract the most efficient type of marketers

C.   Explore the trend in an emerging economy

D.   Flexibility to adapt to constant internal change

A.   Strengths relate to the tangible products of a firm, while opportunities relate to the intangible services of a firm.

B.   Strengths depend on the entire functioning of the firm, while opportunities depend on the functioning of a specific department in the firm.

C.   Strengths depend on the B2B products of a firm, while opportunities depend on the B2C products of a firm.

D.   Strengths relate to the internal factors of a firm, while opportunities relate to the external factors of a firm.

A.   True

B.   False

A.   True

B.   False

A.   Weaknesses are dependent on the micro-environment characteristics of a firm, while threats are dependent on the macro-environment characteristics of a firm.

B.   Weaknesses are dependent on the subliminal characteristics of a firm, while threats are dependent on the perceptual fluency characteristics of a firm.

C.   Weaknesses relate to a firm's inability to satisfy customers' physiological needs, while threats relate to a firm's inability to satisfy customer's social needs.

D.   Weaknesses relate to the segmenting process of a firm, while threats relate to the positioning process of a firm.

A.   evaluating its corporate strengths against absolute measures.

B.   analyzing its performances with respect to a successful historical data set.

C.   assessing its performances against a set of performance standards.

D.   assessing its corporate strengths relative to its competitors.

A.   True

B.   False

A.   False

B.   True