SPCH 101 - Public Speaking » Winter 2023 » Audience Analysis & Listening Quiz

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Question #1
Luke is giving a speech about majoring in archeology to a group of high school students. He requests information on the audience members' gender, culture and socioeconomic status so he can better connect archeology with their interests. What type of analysis is Luke doing?
A.   cultural
B.   psychological
C.   demographic
D.   ethical
Question #2
Distinct groups of people in your audience that you are trying to reach are part of your ---------------------.
A.   captive audience
B.   voluntary audience
C.   demographic audience
D.   target audience
Question #3
________________ is abandoning your beliefs and views in order to please the audience.
A.   Ethnocentrism
B.   Pandering
C.   Jargon
D.   Cherry-picking
Question #4
________________ are the core principles that drive our attitudes.
A.   Attitudes
B.   Values
C.   Beliefs
D.   Psychographics
Question #5
According to Maslow's theory, our most basic physiological or survival needs must be met before we can move on to higher level needs.
A.   True
B.   False
Question #6
The type of listening necessary for interpreting music, theater, or literature is ------------------ listening.
A.   appreciative
B.   critical
C.   empathetic
D.   comprehensive
Question #7
"A tendency to search for or interpret information in a way that confirms one's preconceptions" is termed as -----------------------------.
A.   confirmation bias
B.   All are correct
C.   stereotyping
D.   planned redundancy
Question #8
An audiences beliefs, attitudes, needs, and values are all part of -------------- characteristics.
A.   psychographic
B.   demographic
C.   physiological
D.   all are correct
Question #9
Stereotyping and totalizing should both be avoided.
A.   False
B.   True
Question #10
Listening to understand the feelings and motivations of another person, usually with the goal of helping the person deal with a personal problem is termed as ---------------- listening.
A.   emphatic
B.   comprehensive
C.   critical
D.   evaluative

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