The marketing framework can be used when one is _____.

Direct-to-consumer ads are not used to market pharmaceutical drugs because it is unlikely patients will ask their doctor for a particular brand name.

Marketing should be understood at both the strategic and conceptual levels as well as at the _____.

Marketers typically classify customers by __________ a given purchase.

During higher-involvement purchases, we would expect customers to be more price sensitive.

Which of the following is an example of stage 4 of classical conditioning?

A customer loyalty program for high-involvement products would take the form of ___________.

Empty nesters tend to start dreaming of spending their greater discretionary income on _______.

Which of the following is a geographic factor?

A service called Prizm posits that MBAs who live in New York have a lot more in common with their counterparts in London, Saö Paulo, and Tokyo, than they do with their neighbors in New York who are relatively less educated or wealthy. Which of the following factors are combined in this example?

An increasingly popular means of using co-purchasing patterns to generate cross-selling suggestions are online stores' recommendation agents.

A lot of estimates go into the final calculation to determine market size, and each component needs to be as precise as possible. Otherwise, the errors in the estimation get compounded.

The market for video games looks great, but your company only knows how to make thumb drives. This scenario is associated with which of the following quadrant in a SWOT analysis?

Most markets are comprised of customers whose tastes are very similar.

Company XYZ is working on a marketing strategy for a new oral hygiene product and just discovered that XYZ's biggest competitor is launching a very similar product a month later. A SWOT analysis can help the company determine if this is an opportunity or a threat.

Alexis is in charge of designing a new product for her company. The research data she collected suggests the benefits to her target segment will be minimal. Based on this information, Alexis will have a difficult time positioning this new product.

Which of the following positioning combinations makes the most sense?

Marketers and senior managers like to see graphical depictions of where their brands and their competitors' brands are in their customers' minds. What are these called?

In marketing, USP stands for unique strategic position.

Goods are dominated by credence and experience qualities, and services are mostly comprised of experience and search qualities.

Which of the following is the general term used to describe both goods and services?

Services can be ______.

An example of a tangible purchase is ______.

Logos are shapes and symbols associated with a brand and become shorthand for the brand itself.

Titleist Golf produces many major brands that all have their own brand name (ex., Titleist, Footjoy, Staysoft, Long Drive, etc.). This is a house of brands approach to brand naming,

Anne and Tao lead the product development team for a national GPS system manufacturer. In reviewing customer satisfaction survey results, they find that product reliability is one of their customers’ biggest complaints. From a marketing perspective, reliability in a product means 

A brand association network shows the connections people make to a brand.

Saying, “Okay, maybe some ideas are in fact bad ideas” corresponds to which step in the process of creating new products?

Sales are low and slow in the early phases because distribution is limited.

During which of the following stages in the product life cycle is a new product (good or service) brought into the marketplace with heavy marketing spending?

Change in the market is always occurring.