Marketing 346 - Market Research » Spring 2023 » Chapter 1 Connect Quiz
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Question #1
Services provided by standardized research firms that include data made or developed from a common data pool or database are called ________ services.
A.
customized
B.
highly tailored
C.
branded "black-box"
D.
debriefed
E.
syndicated business
Question #2
As marketing research firms expand their geographic scope, many fundamental skill requirements will change and negotiation skills will be replaced by statistical skills.
A.
TRUE
B.
FALSE
Question #3
Marketing research methods are diverse, spanning a wide variety of qualitative and quantitative techniques and borrowing from disciplines such as psychology, sociology, and anthropology.
A.
TRUE
B.
FALSE
Question #4
Research shows that the typical Saturn dirt bike shopper is a middle-aged person with an income of $75,000 per annum. This is an example of
A.
pricing strategy research.
B.
positioning research.
C.
retailing research.
D.
focus group research.
E.
market segmentation research.
Question #5
Research firms are required to maintain client confidentiality.
A.
FALSE
B.
TRUE
Question #6
Creating customer profiles and understanding behavioral characteristics are major focuses of any marketing research project.
A.
TRUE
B.
FALSE
Question #7
The purpose of marketing theory is to generalize relationships between concepts in a way that is applicable to a wide variety of business and often other settings.
A.
TRUE
B.
FALSE
Question #8
Which of the following illustrates the abuse of respondents in marketing research?
A.
Revealing one's clients to the respondents
B.
Selling unnecessary or unwarranted research services
C.
Having friends and relatives fill out surveys
D.
Not using the designated sample of respondents but rather anyone who is conveniently available to complete a survey
E.
Not providing the promised incentive for completing interviews or questionnaires
Question #9
Frugging means
A.
conducting research below professional standards.
B.
claiming that a survey is for research purposes and then asking for a sale or donation.
C.
fully explaining to respondents any deception that was used during research.Bottom of Form
D.
combining different publicly available information on the Internet to determine consumers' identities.
E.
having data collection personnel fill out surveys for fake respondents.
Question #10
The practice of data collection personnel filling out surveys for fake respondents is called ________.
A.
debriefing
B.
deanonymizing data
C.
curbstoning
D.
sugging
E.
frugging
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