Marketing 346 - Market Research » Spring 2023 » Chapter 1 Connect Quiz
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Question #1
Services provided by standardized research firms that include data made or developed from a common data pool or database are called ________ services.
A.
syndicated business
B.
highly tailored
C.
branded "black-box"
D.
customized
E.
debriefed
Question #2
As marketing research firms expand their geographic scope, many fundamental skill requirements will change and negotiation skills will be replaced by statistical skills.
A.
FALSE
B.
TRUE
Question #3
Marketing research methods are diverse, spanning a wide variety of qualitative and quantitative techniques and borrowing from disciplines such as psychology, sociology, and anthropology.
A.
TRUE
B.
FALSE
Question #4
Research shows that the typical Saturn dirt bike shopper is a middle-aged person with an income of $75,000 per annum. This is an example of
A.
market segmentation research.
B.
pricing strategy research.
C.
retailing research.
D.
positioning research.
E.
focus group research.
Question #5
Research firms are required to maintain client confidentiality.
A.
TRUE
B.
FALSE
Question #6
Creating customer profiles and understanding behavioral characteristics are major focuses of any marketing research project.
A.
FALSE
B.
TRUE
Question #7
The purpose of marketing theory is to generalize relationships between concepts in a way that is applicable to a wide variety of business and often other settings.
A.
FALSE
B.
TRUE
Question #8
Which of the following illustrates the abuse of respondents in marketing research?
A.
Not using the designated sample of respondents but rather anyone who is conveniently available to complete a survey
B.
Selling unnecessary or unwarranted research services
C.
Not providing the promised incentive for completing interviews or questionnaires
D.
Revealing one's clients to the respondents
E.
Having friends and relatives fill out surveys
Question #9
Frugging means
A.
conducting research below professional standards.
B.
fully explaining to respondents any deception that was used during research.Bottom of Form
C.
combining different publicly available information on the Internet to determine consumers' identities.
D.
claiming that a survey is for research purposes and then asking for a sale or donation.
E.
having data collection personnel fill out surveys for fake respondents.
Question #10
The practice of data collection personnel filling out surveys for fake respondents is called ________.
A.
curbstoning
B.
debriefing
C.
frugging
D.
deanonymizing data
E.
sugging
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