A.   needs and wants

B.   surveys and website analytics

C.   qualitative and quantitative

A.   Information is the common name for what scientists call data.

B.   Information is data that has been organized to become useful.

C.   Information is a raw fact or figure, and data is organized and meaningful.

A.   quantitative data

B.   quality data

C.   qualitative data

A.   data that has been gathered quickly

B.   data that does not contain errors and bias

C.   data that costs little money to obtain

A.   They are often inaccurate and unreliable.

B.   They are expensive and take a lot of time.

C.   They are impersonal and lack detail.

A.   They make data analysis very quick.

B.   They provide very brief answers.

C.   They provide a large amount of detail.

A.   The researcher may have difficulty remaining impartial.

B.   Participants are not in normal circumstances.

C.   There are not many documentation methods available.

A.   interviews

B.   observations

C.   focus groups

A.   a question that is randomly assigned to a select group of respondents

B.   a question that gives respondents a limited period of time to answer

C.   a question that forces respondents to choose from provided answers

A.   The processing of information can be very slow.

B.   The collection of data is a complicated procedure.

C.   The required technology can be expensive.

A.   a field experiment

B.   a natural experiment

C.   a laboratory experiment

A.   soft metrics

B.   online marketing metrics

C.   hard metrics

A.   It will make them unnecessary.

B.   It will make them easier to use.

C.   It will make them a threat to privacy.

A.   growth

B.   maturity

C.   decline

A.   Some types of products have longer life cycles than others.

B.   All types of products go through every one of the stages in the life cycle.

C.   The length of a product’s life cycle is the same, regardless of product type.

A.   because the company always introduces the product in a small market first

B.   because the company has to spend a lot on research, development, and marketing

C.   because the company has to produce a very limited amount of the product first

A.   a high initial price

B.   a low later price

C.   a low initial price

A.   quickly attract the entire market

B.   quickly test out the product

C.   quickly earn back its investment

A.   developing a product that consumers will want

B.   making consumers aware of the product

C.   producing enough of the product to meet demand

A.   a high price

B.   a limited supply relative to demand

C.   a recognizable brand name

A.   growth

B.   decline

C.   maturity

A.   shorten it

B.   skip it

C.   extend it

A.   This can confuse competitors.

B.   This can lengthen its maturity stage.

C.   This can restart the product’s life cycle.

A.   normalized

B.   standardized

C.   universalized

A.   retiring

B.   harvesting

C.   divesting

A.   economic conditions

B.   market trends

C.   external factors

A.   competition

B.   changes in laws

C.   market trends

A.   proof that companies are still creating innovative products

B.   proof that companies are supporting the greater good

C.   proof that companies are cutting costs and increasing profits