Busad 106 - Written Business Communication » Winter 2023 » Chapter 05 Aplia Assignment

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Question #1
Before sending a message, you must choose the proper communication channel. Although e-mail messages and memos are similar, they are not interchangeable. Determine whether the following scenario should be handled in an e-mail or as a memo sent as an attachment in an e-mail. You need to send the quarterly sales report to coworkers in your department.
A.   E-mail
B.   Memo attachment
Question #2
The content of your e-mails and memos will vary, but direct internal messages contain four main parts. Therefore, it is important to familiarize yourself with these four parts. Identify the parts of the e-mail message indicated by the bracketed numbers. To: Ellen Stanford From: Thomas Gregory [1] Proposed Agenda for November 6 Meeting Dear Ms. Stanford, [2] Please review the following agenda for our next shareholder meeting and recommend any changes. [3] • Rising stock prices • Discussion of new investors • Portfolios and new funding • Introduction of new vice-president [4] Please send any changes to the agenda to me by 3:00 p.m., November 3. Many thanks, Thomas Thomas Gregory Financial Analyst Office: 854.454.4356 Fax: 435.458.9738 Cell: 834.435.8490 Which part of the e-mail is part [1]?
A.   Explaining in the body
B.   Subject line
C.   Opening with main idea
Question #3
The content of your e-mails and memos will vary, but direct internal messages contain four main parts. Therefore, it is important to familiarize yourself with these four parts. Identify the parts of the e-mail message indicated by the bracketed numbers. To: Ellen Stanford From: Thomas Gregory [1] Proposed Agenda for November 6 Meeting Dear Ms. Stanford, [2] Please review the following agenda for our next shareholder meeting and recommend any changes. [3] • Rising stock prices • Discussion of new investors • Portfolios and new funding • Introduction of new vice-president [4] Please send any changes to the agenda to me by 3:00 p.m., November 3. Many thanks, Thomas Thomas Gregory Financial Analyst Office: 854.454.4356 Fax: 435.458.9738 Cell: 834.435.8490 Which part of the e-mail is part [2]?
A.   Closing with a purpose
B.   Opening with main idea
C.   Explaining in the body
Question #4
The content of your e-mails and memos will vary, but direct internal messages contain four main parts. Therefore, it is important to familiarize yourself with these four parts. Identify the parts of the e-mail message indicated by the bracketed numbers. To: Ellen Stanford From: Thomas Gregory [1] Proposed Agenda for November 6 Meeting Dear Ms. Stanford, [2] Please review the following agenda for our next shareholder meeting and recommend any changes. [3] • Rising stock prices • Discussion of new investors • Portfolios and new funding • Introduction of new vice-president [4] Please send any changes to the agenda to me by 3:00 p.m., November 3. Many thanks, Thomas Thomas Gregory Financial Analyst Office: 854.454.4356 Fax: 435.458.9738 Cell: 834.435.8490 Which part of the e-mail is part [3]?
A.   Closing with a purpose
B.   Explaining in the body
C.   Subject line
Question #5
Identify which component of e-mail messages and memos is described. This section may include dates, deadlines, or a summary.
A.   Opening with the main idea
B.   Closing with a purpose
C.   Writing the subject line
Question #6
Which of the following is the most common use of smartphone technology by businesspeople?
A.   Social networking
B.   Watching video
C.   Using navigation systems
D.   Opening e-mail
Question #7
Which of the following displays the strongest use of a subject line?
A.   Volunteers needed for Saturday’s Charity Run
B.   Help Please
Question #8
Instant messaging (IM) enables users to communicate in real time via the Internet. Complete the following sentence about instant messaging. Instant messaging is designed for ___________ messages.
A.   brief and fast
B.   short and confidential
Question #9
IM is increasingly used by businesses. Identify the reasons workers find IM useful.
A.   Unobtrusiveness, Presence functionality, Speed, Convenience
B.   Unobtrusiveness, Presence functionality, Speed, Litigation
C.   Unobtrusiveness, Litigation, Speed, Convenience
D.   Unobtrusiveness, Presence functionality, Control, Convenience
Question #10
Before using instant messaging on the job, obtain permission and follow best practices for professional use. Choose the best answer for the following. To avoid litigation and security issues, you should:
A.   Not use IM to send confidential or sensitive information
B.   Respect receivers by employing proper grammar, spelling, and proofreading
C.   Make yourself unavailable when you need to complete a project or meet a deadline
Question #11
Read the following IM transcript and answer the question. Katie Simpson: Do you have time to meet this afternoon? Carl Mendoza: Sure. What’s up? Katie Simpson: We need to finalize the Bakersfield offer. 2:00? Carl Mendoza: 2:00 is perfect. I’ll come by your office then. Katie Simpson: Great. Thanks! Does the preceding IM transcript apply professional best practices?
A.   Yes
B.   No
Question #12
The Web 2.0 revolution has changed the way businesses communicate with consumers and within their own organizations. Podcasts, wikis, and blogs can be used to build reputations, communicate with customers to increase visibility, and streamline internal communication processes. Businesses have embraced podcasting to broadcast _______ that doesn’t require interaction. For example, some companies use podcasts to broadcast HR policies that can be accessed on demand.
A.   confidential information
B.   legal information
C.   repetitive information
Question #13
What benefits do wikis provide to companies?
A.   Wikis build a strong customer base.
B.   Wikis are useful for communicating with the public during crisis situations.
C.   Wikis facilitate collaboration across distances and time zones.
Question #14
Consider the following scenario, and then answer the question. You work on the marketing team for a software development company. You do not work closely with the development team; however, you need to know the status of projects in order to coordinate marketing and sales efforts. In the past there have been communication-related mishaps with the release of new products. You want to avoid this in the future and decide to recommend electronic communication tools to help facilitate smoother product release efforts. Which electronic communications tool would you recommend?
A.   A professional blog
B.   A podcast
C.   A wiki
Question #15
Read the scenario, and then answer the question. Ron is an executive coach who wants to develop new training programs for customers and would like feedback from his staff and some of his key accounts. He is unsure if he should set up a Podcast or a wiki to gather information. What are the advantages of Ron using a wiki to gather this information?
A.   Increase in confidentiality, Improving organization processes, Ease in navigation, Unlimited viewing
B.   Ability to crowdsource, Increase in confidentiality, Ease in navigation, Unlimited viewing
C.   Ability to crowdsource, Improving organization processes, Ease in navigation, Increase in confidentiality
D.   Ability to crowdsource, Improving organization processes, Ease in navigation, Unlimited viewing
Question #16
Blogging on a regular basis represents an enormous opportunity for growth and a far-reaching presence. How do organizations utilize blogs?
A.   To attract a vast audience, Viral marketing, For crisis communications, To build brands
B.   To attract a vast audience, Viral marketing, For crisis communications, To conduct group performance evaluations
C.   To attract a vast audience, Viral marketing, To conduct group performance evaluations, To build brands
D.   To conduct group performance evaluations Viral marketing, For crisis communications, To build brands
Question #17
When seeking collaboration on writing instructions for product use before releasing the information to the consumer, which method would yield the best results?
A.   Blog
B.   Podcast
C.   Wiki
Question #18
Blogs can create a sense of community and stimulate employee participation, an example of _________________.
A.   internal communication
B.   external communication
Question #19
Blogs take the same care and attention as other business writing. Which of the following will help you make the best impression possible with your blog?
A.   Include a call to action, Provide details in the body, Avoid visuals, Edit
B.   Include a call to action, Provide details in the body, Use a catchy title, Edit
C.   Spend the most time on details, Provide details in the body, Use a catchy title, Edit
D.   Include a call to action, Provide details in the body, Use a catchy title, Don’t respond to negative posts

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