BSCom 100 - Introduction to Communication » Summer 2023 » Week 1 Summative Assessment
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Question #1
One of the most famous artifacts in the British Museum is a broken part of a stone slab called the Rosetta Stone. It was discovered in 1799 in Egypt by Napoleon Bonaparte’s soldiers and seized by the British in 1801. A message is carved into the slab. The message itself is not important; it is simply a decree that states that the priests in the Memphis, Egypt, temple supported King Ptolemy V. What made it a major discovery was that it said the same thing in three languages: Egyptian hieroglyphics, Demotic (the script of the everyday language of the Egyptian people), and ancient Greek. In 1801, no one knew how to read hieroglyphics, but many scholars knew how to read ancient Greek. Thus, they were able to compare the Greek to the hieroglyphics, and by 1822 the French philologist Jean-François Champollion, building on the previous work of the English physicist Thomas Young and others, had deciphered many of the hieroglyphics, although learning continued for many more years. Based on your reading in Topic 1 about the importance of human communication, which statement best explains why so many people put in so many years of effort to understand a language that had been long dead?
A.
Deciphering the hieroglyphics was an amazing achievement for the French, who had lost the Rosetta Stone when Bonaparte’s army was defeated.
B.
Successfully translating the hieroglyphics made it possible for Champollion to be recognized as the most brilliant philologist of his time.
C.
Champollion was driven to achieve and finish something that had previously been unachievable by English scholars.
D.
Scholars like Champollion, as well as most humans, have an inherent desire to learn and a need to share information.
Question #2
On May 18, 1980, the volcano Mount St. Helens in Oregon erupted, killing 57 people and earning the title of being the deadliest and most destructive volcanic eruption in the history of the United States. One of those who died was Dr. David Johnston, a USGS scientist who was manning an observation post six miles away. He first reported the eruption, radioing to his USGS coworkers, “Vancouver! Vancouver! This is it!” before his radio went silent. His body was never found, although construction workers found fragments of his trailer in 1993. How could Johnston’s radio message be considered an example of Lasswell’s linear model of communication?
A.
The message’s components were communicator, content, channel, and audience, and it achieved its purpose of notifying the USGS about the eruption.
B.
The message was encoded by the messenger, Dr. Johnston, and decoded by the USGS station to alert others of the imminent eruption.
C.
The message connected the sender to the receiver, but those at the receiving station had trouble understanding what he meant due to noise.
D.
The radio message answered the questions of who said what, and the receiving station was able to pass on the message to other observation posts.
Question #3
During World War II, the English country estate of Bletchley Park in Buckinghamshire, England, became the site for the Government Code and Cypher School (GC&CS). The main purpose of Bletchley Park was to break the codes of the secret communications of the Axis powers (Germany, Italy, and Japan), most importantly codes generated by the German Enigma and Lorenz cipher machines. In 1941, an Enigma machine and codebooks were captured from a German U-boat. Unbeknownst to the Germans, having the machine increased the ability of the Allies to break codes and determine what the enemy was planning. The development of the electromechanical Bombe machine and Colossus computer aided greatly in breaking the codes generated by the Enigma and Lorenz machines. Which of the following statements best explains how the Shannon-Weaver model of communication could be applied to the challenges faced by the GC&CS?
A.
The Shannon-Weaver model focuses on technological challenges and can easily be applied to the technical problems faced when using machines to break
B.
Because the messages being sent were encoded, the Shannon-Weaver model, which focuses on encoding and decoding, is the most useful model for this situation.
C.
The communications that were decrypted at Bletchley Park were a result of the intense focus on the development of people who likely understood the Shannon-Weaver model.
D.
People who were recruited for work at Bletchley Park were identified as educated, problem solvers, and good with language, all important elements of the Shannon-Weaver model.
Question #4
When broadcasting sporting events in the United States, major television networks employ “color commentators” who provide expert analysis and background information and occasionally throw in humorous stories. Color commentators are often former athletes or coaches of the broadcasted sport. One such commentator was John Madden, a former NFL Oakland Raiders coach, who also lent his voice and personality to the Madden NFL football video games. Madden was known for his exuberant, passionate personality, and his lively and flamboyant delivery made him a fan favorite. According to the Sender-Message-Channel-Receiver model of communication, what benefits did John Madden bring to his role in the model?
A.
Madden’s role as a credible channel came because he wasn’t afraid to call out players for their mistakes, and because people trusted him, they were
B.
Madden’s role as a believable message allowed him to connect with the football players and the other sportscasters, causing audiences to view him as a credible commentator.
C.
Madden’s role as a likable receiver was enhanced by his larger-than-life personality, which made people trust him and listen to him.
D.
Madden’s role as a trusted sender was enhanced by his ability to connect with the audience, his down-to-earth attitude, and his vast knowledge of football.
Question #5
On November 19, 1863, President Abraham Lincoln delivered “a few appropriate remarks” at the dedication of the Gettysburg National Cemetery. His two-minute, 270-word speech honored the brave people who gave their last full measure of devotion to the cause of freedom and invited the audience to resolve that “these dead shall not have died in vain.” Following the speech, Edward Everett, the Massachusetts statesman and orator who had spoken for two hours prior to Lincoln, wrote to Lincoln and stated: “I wish that I could flatter myself that I had come as near to the central idea of the occasion, in two hours, as you did in two minutes.” Which of the following statements best explains how the Schramm circular model of communication can be applied to the Gettysburg Address and Everett’s response?
A.
The message sent by Everett notified President Lincoln that no semantic problems had occurred during the transmission of the Gettysburg Address, and the communication had been successful.
B.
When Everett decoded the message, he misunderstood President Lincoln’s intent, and his feedback showed a lack of true understanding and communication.
C.
The message sent by President Lincoln to the audience, which included Everett, was encoded in such a way that all received it in the way for which it was intended.
D.
President Lincoln encoded the message, which was decoded and understood by Everett, one of the recipients. Everett’s message to President Lincoln provided feedback.
Question #6
In the movie The Princess Bride, Inigo Montoya battles the six-fingered man, Count Rugen, who had killed his father many years before. During their sword fight in a castle, their transactional communication as senders/receivers included the famous lines, “My name is Inigo Montoya. You killed my father. Prepare to die.” Inigo repeats these lines over and over again during the fight. Click here to watch a clip of this scene. According to Barnlund’s transactional model of communication, which of the following might be considered the greatest “noise” that interfered with their communication are prevented them from mutually resolving the situation?
A.
The greatest noise is the setting of the castle and the location in which the sword fight takes place.
B.
The greatest noise is the high volume at which both of the men speak as they fight.
C.
The greatest noise is the psychological effect of Inigo’s intense need for revenge and the physiological danger of the sword fight.
D.
The greatest noise is that they cannot hear each other over the sounds of the swords as they strike each other.
Question #7
Diana, Princess of Wales, was the first wife of Charles, Prince of Wales, the heir to the British throne. Although the two later divorced, Diana remained the “People’s Princess,” a title given to her by Tony Blair, the British prime minister, upon her tragic death at the age of 36. Known as both a fashion icon and a champion of charitable causes, Diana used her public platform to educate others about HIV, leprosy, homelessness, land mines, and drug addiction. In April 1987, she was invited to open Britain’s first AIDS ward at Middlesex Hospital. A picture of her shaking hands with HIV-positive patients without wearing gloves publicly challenged the idea that the disease could be transmitted via touch. Similarly, she visited hospitals in India, Nepal, and Zimbabwe and spent time with patients, saying, “It has always been my concern to touch people with leprosy, trying to show in a simple action that they are not reviled, nor are we repulsed.” Diana’s ability to connect quickly with others—reaching into crowds to hold people’s hands or give them a hug—was indicative of her skill at interpersonal communication. Based on your reading about this basic form of communication, which statement best describes why Diana was able to establish a relationship with many of those she met?
A.
Because people were familiar with Diana in the media, she could establish relationships quickly because people felt they already knew her.
B.
Because Diana was royalty, people automatically respected her and she was better able to communicate effectively with others.
C.
Diana’s passion and purpose to alleviate suffering in the world made her determined to convince others to join her in her causes.
D.
Diana’s great beauty and the public’s perception of her as a fashion icon made it easier for her to have the confidence she needed to engage with others
Question #8
The Camp David Accords, two political agreements signed at the White House on September 17, 1978, and witnessed by U.S. President Jimmy Carter, charted the way for an Egypt-Israel peace in a part of the world that has known conflict for millennia. The second agreement, A Framework for the Conclusion of a Peace Treaty between Egypt and Israel, led to the 1979 Egypt-Israel Peace Treaty, and President Anwar Sadat of Egypt and Prime Minister Menachem Begin of Israel shared the 1978 Nobel Peace Prize for their part in the peace process. At the suggestion of his wife, President Carter had invited the two world leaders to Camp David, the presidential retreat in Maryland, for a historic 12 days of negotiations. The treaty was the first such agreement between Israel and any of its Arab neighbors, and President Carter was intimately involved in framing the negotiations, acting as a go-between and reworking communications dozens of times. Thinking of your reading about organizational (group) communication, how did President Carter effectively use group communication to reach a goal that had proved elusive for so many years?
A.
President Carter communicated the strategic objective, peace between the two countries, and acted as the glue that kept the group together and talking.
B.
President Carter knew that he wielded an extreme amount of influence as the president of the most powerful country in the world, and he wasn’t afraid to use the power
C.
Successful group communication requires a strong personality to keep people engaged, and President Carter provided that for the peace treaty talks.
D.
Because he did not give up and would not let President Sadat and Prime Minister Begin leave, President Carter was able to achieve a peace treaty that no one thought possible.
Question #9
On October 30, 1938, actor and director Orson Welles secured fame when he directed and narrated a radio adaptation of H.G. Wells’s novel The War of the Worlds. The broadcast became famous for scaring people (how many is not really known, as the program, The Mercury Theatre on the Air, had few listeners) who thought the Martian invasion of New Jersey was really happening, even though the program had announced that it was a dramatization of fiction. The next day, the headline of a New York newspaper read, “FAKE RADIO ‘WAR’ STIRS TERROR THROUGH U.S.” Which of the following statements best describes the effectiveness of mass communication in spreading a message in this example?
A.
The people who listened to the radio dramatization and panicked were probably more susceptible to suggestion, and so the program was very effective for them.
B.
Because radio is a medium of mass communication, any programming using this method should be considered effective.
C.
Because the radio broadcast had few listeners, mass dissemination relied mainly on shared relationships between listeners who received the message.
D.
The radio dramatization, the original medium of delivery, spurred newspaper reporting as another medium of delivery, which extended the reach and effectiveness of the program
Question #10
On September 12, 2011, at Utah State University in Logan, Utah, a group of people lifted one side of a burning BMW car high enough to allow a construction worker to pull to safety a 21-year-old motorcyclist who had crashed into the car and slid underneath it. A university media production specialist happened to be in the right place at the right time and captured the dramatic rescue. He knew he had something special. He posted the video on YouTube where it had more than 42,000 views within 24 hours. He was contacted by numerous media outlets to buy the rights to his video. Which statement best explains how measuring market responses, including responses to this example, has changed over the years?
A.
The best way to measure market responses is by audience reaction, which in this case was indicated by networks contacting the videographer and rescuers appearing on television.
B.
Determining market response is best measured by how much it costs to produce a product, in this case the video, and how much return on investment is achieved.
C.
Measuring market responses has become more effective over the years as individuals, such as the videographer in this case, are able to sell their products and services quickly.
D.
What used to take days or weeks of manual data gathering has now been replaced with online tools that provide instantaneous feedback to measure success, such as the number of views on YouTube.
Question #11
The Dead Sea Scrolls, ancient Jewish religious manuscripts found in the Judean Desert near the Dead Sea, are dated from approximately 300 BCE to 100 CE. Initially discovered in 1946 and 1947 in the Qumran caves, the writings include the second-oldest known manuscripts of text included in the Hebrew Bible. Based on your reading about the history of written communication, why are these documents a significant example of how communication methods advanced throughout history?
A.
Writings such as the scrolls have been used by historians to verify the authenticity of some of the text of the Hebrew Bible as well as shed light on the culture of the day.
B.
Writings like the scrolls are an example of how people were able to communicate with others in different locations and beyond their own times using a more portable medium.
C.
The writings were of significance because they were examples of artifacts of importance and antiquity pertaining to the history and culture of the region
D.
Because the scrolls were hidden for around 2,000 years, they reflect a medium of communication that was unknown in the modern world until they were discovered.
Question #12
Louis Daguerre was a French artist and photographer who is recognized for his invention in the 1830s of the first practical process of photography, the daguerreotype. How did this new invention impact communication? Choose the best explanation.
A.
As photography advanced, scientists were able to expand their knowledge of the science of how light affected certain chemicals and use this knowledge in many ways to benefit others.
B.
Photography made it possible to meet the demand for portraitures—many of which still remain—for the middle class, which arose in that same time because of the Industrial Revolution.
C.
The invention of the daguerreotype made it possible for humans to capture fine details in just a few minutes of exposure and made it affordable for common people to have pictures.
D.
Photography greatly enlarged human capacity to communicate and express ideas and also enhanced the printed word in books and newspapers.
Question #13
Martin Luther King Jr. delivered a stirring speech on August 28, 1963, during a civil rights march in Washington, D.C. The electrifying speech became known as “I Have a Dream” and was carried live by TV stations around the nation. According to your reading in Topic 2, how did televised events like King’s speech impact the civil rights movement of the 1960s?
A.
What was seen on television, including violence toward protestors, supplanted what was written in newspapers or heard on radio and shifted opinions in favor of an egalitarian society.
B.
Television allowed companies that supported the civil rights movement to advertise across the nation and gave them more exposure and power.
C.
The national programming affiliations of local television stations allowed people to see and learn about parts of the country they had never been to before.
D.
Press coverage on television was used as a way to present both sides of the issue, and television became a platform for education.
Question #14
On March 24, 1959, Texas Instruments, a leading electronics firm in the United States, introduced a new device called the microchip that transformed the conveniences of modern life—including personal computers, the internet, and anything else using digital technology. Which of the following statements best explains the impact the microchip has had on communications?
A.
The invention of the microchip allowed people to start businesses from anywhere, as they are now able to connect wirelessly to resources that previously required a wired connection.
B.
The invention of the microchip has led to the transformation of all companies around the world and allowed these companies to become multinationals for a very small cost.
C.
Innovation in microchip technology has allowed for information of all types to be shared digitally through small portable devices.
D.
The microchip has made it possible for companies besides Texas Instruments to increase their profit margins and return on investment for their shareholders.
Question #15
Statues have been torn down for thousands of years. The Assyrians did it, as did the Romans, the Greeks, and the Taliban. Statues are expendable as new regimes come to power or as events trigger people to anger. Recently, statues have been torn down in the United States, in England, and in Belgium. Some people say removing statues is justified because the people being honored were cruel, supported slavery, or were racist. Others disagree and say you can’t erase history by toppling a few memorials. Communication plays a major part in determining history, and its presence, or absence, is dependent on the people who recorded history. Based on your reading, which of the following statements best explains why the accuracy of recorded events can be questioned?
A.
History is dependent on people with their own limitations and biases. We should recognize our own limitations and tendency to compare past events to our modern-day expectations.
B.
Many common beliefs in the past have now been debunked because people are no longer susceptible to misinformation and untruths.
C.
The recounting of what happened long ago is less likely to be accurate because human intelligence was not as advanced as it is today.
D.
History based on detailed archival records should be the only history allowed in schools and universities in order to reduce the risk that inaccurate information is taught
Question #16
Messages sent by telegraph over the first long-distance telegraph line from Baltimore to Washington, D.C., could take several minutes, depending on how long the message was and how skilled the operator was. On May 24, 1844, Samuel Morse sent his colleague Alfred Vail the historic first telegraph message: “What hath God wrought!” It was short and sweet, because the longer the message, the more it cost to send. As a mode of communication, what was the biggest challenge the telegraph faced?
A.
The telegraph was limited in its usage because the equipment was only available in the eastern United States—access proved to be a major hindrance in other areas.
B.
Because telegraph messages could take days to be sent, communication was limited, and people often chose to write letters instead.
C.
Morse code, the system used to send messages, was notoriously tricky to learn and interpret, so many people avoided using it.
D.
Because the telegraph required a network of wires on wooden poles, extending it over long distances was very expensive and took a lot of resources.
Question #17
In 1901, the first transatlantic wireless signal was broadcast. Developed and marketed by Italian inventor and engineer Guglielmo Marconi, Marconi radios (wireless telegraph technology) had many benefits, including ending the isolation of ocean travel and, for example, saving the lives of the approximately 700 Titanic survivors (more lifeboats would have saved the other 1,500 passengers, but that’s another issue). The wireless telegraph brought its own set of problems, however. Which of the following statements identifies the major issue faced with the advent of the wireless telegraph?
A.
The early wireless telegraph was highly controlled by the United States government, and it was only allowed to be used in activities related to war and and national security.
B.
The wireless telegraph required someone who was highly trained to operate it, and unfortunately there were not enough people trained to meet the demand.
C.
Messages sent through the wireless telegraph were very expensive, and only the wealthy could afford to pay the high prices for the convenience.
D.
The messages had to pass through public air space, and ownership and regulation of the airwaves had yet to be determined.
Question #18
In the United States, the FCC (Federal Communications Commission) determines the use of airwave frequencies and allocates licenses to radio stations for specific frequencies. Before FCC regulation, competition among radio signals depended on which company emitted the strongest signal. The FCC ended the free-for-all, but with government regulation came other issues. Based on your reading, what other issue occurred with early government oversight?
A.
Government oversight resulted in issues with approval of what could be advertised, which in the United States was the major source of financing for radio stations.
B.
The government agencies in charge of assigning frequencies were often interested in controlling the transmitted content, resulting in censorship and propaganda
C.
Radio broadcasting became so popular that the government was not able to keep up with approvals for requests for licenses for new radio stations.
D.
Because the technology was so new, the government did not have employees who understood what radio stations needed, and many delays in radio broadcasting occurred.
Question #19
Television broadcasting benefited greatly from its wireless predecessors because signal allocation was already in place. Content demand from the public was high, and programming became less about education and more about entertainment. Scholars have studied and continue to study the effects of television on society. From your reading, what are some of the issues that have been identified because of these changes in television?
A.
Advertisements on television have led to growing discontent among children and youth who have developed an entitlement syndrome and expect to have everything they want.
B.
Promoting commercial, social, and political agendas on television has increased confusion about what is best for families and communities.
C.
Television watching has led to a decline in interest in science and engineering and a decrease in inventions and innovation throughout the world.
D.
Declining social relationships as well as a decrease in reading and physical activity, especially among children, have been attributed to excessive television viewing.
Question #20
A vast amount of information is now available online, and much of that information is personal. Today, data brokers are largely unregulated, and personal user data is collected and sold by companies like Google, Facebook, and Twitter, making them some of the wealthiest companies in the world. Based on your reading, which statement describes a major societal effect that arises from the constant flow and lack of oversight of this information?
A.
Consumers tend to be suspicious of any website offering free services, leading to a decline in social media use.
B.
People believe that companies who gather and store their data are the best stewards of the data they collect and distrust most forms of oversight.
C.
Information about consumers that is sold by companies to other entities, including the government, typically contains misinformation.
D.
User privacy is violated through mishandling of information, location tracking, and snooping, and people are afraid of the misuse of their personal data
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