Business 497A - Strategic Management System » Summer 2023 » Video Quiz Jaguar Land Rover Ch 9
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Question #1
Jaguar-Land Rover and Chery's partnership can be described as:
A.
licensing.
B.
franchising.
C.
a joint venture.
D.
exporting.
Question #2
What is a joint venture?
A.
Customizing a company's goods or services to match the tastes and preference of different national markets to increase profitability.
B.
A company has a centralized location for production and then exports the products to various foreign markets.
C.
A strategic alliance in which two or more firms create a legally independent company to share some of their resources to create a competitive advantage.
D.
A company sets up an entirely new operation in a foreign market to promote its products from its home market.
Question #3
According to the video, one in five Jaguar-Land Rover purchases are from Chinese buyers. The luxury car brand has also seen an 80% increase in sales in the Chinese market since the beginning of 2015. Based on these numbers, why does it make sense to diversify production into China?
A.
China is the largest emerging market for Jaguar-Land Rover.
B.
China will soon become Jaguar-Land Rover's main market.
C.
China is the smallest emerging market for Jaguar-Land Rover.
D.
Most of its production is for the Chinese market anyway.
Question #4
If you were an executive at Jaguar-Land Rover, why might a joint venture be a safer option over another entry mode?
A.
It enables Jaguar-Land Rover to gain the expertise from experienced Chinese auto manufacturer Chery, when developing models for the preferences of Chinese customers.
B.
Jaguar-Land Rover could put its production in the hands of the Chery Automobile managers to increase chances of success.
C.
It would avoid the responsibility if the joint venture failed.
D.
Jaguar-Land Rover would maintain control of its technology.
Question #5
Entering into a joint venture with Chery Automobile enables Jaguar-Land Rover to:
A.
Delegate production from the local market without ever having to actually go to China.
B.
Become a sub brand of Chery Automobile.
C.
Avoid responsibility for half of the factory built in China.
D.
Learn about how to serve the Chinese market according to its local partner's experience.
Question #6
Entering into a new industry involves substantial risks and costs because a company must make the huge investment necessary to develop the set of value-chain activities required to make and sell. This is why joint ventures are commonly used to enter a(n) ______________.
A.
acquisition
B.
growth industry
C.
crowded industry
D.
new business unit
Question #7
By entering into a joint venture with Chery' Automobile, Jaguar-Land Rover will be depending on some of Chery's distinct competencies. What is one of those competencies that will aid Jaguar-Land Rover in diversifying its car manufacturing to China?
A.
Competency of doing business with American companies
B.
Competency in serving the international Chinese market
C.
Competency of serving the local Chinese market
D.
Competency of manufacturing Jaguar-Land Rover cars
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