A.   China has a large population and a growing upper class population. Having a joint venture with Chery automobile allows Jaguar to gain market share in China.

B.   A joint venture with Chery Automobile provides significant cost savings to Jaguar-Land Rover. The vehicles are produced and sold in the same market, cutting down on production and shipping costs.

C.   Chinese demand for Western brands is growing and having a joint venture with Chery Automobile lessens some of the risk for Jaguar-Land Rover