Marketing 346 - Market Research » Spring 2023 » Chapter 8 Connect Quiz

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Question #1
Which of the following statements is true of the skip questions used in a questionnaire?
A.   They are difficult to use in online surveys.
B.   They are used to screen the respondents of surveys.
C.   They help ensure that only specifically qualified respondents answer certain items in the questionnaire.
D.   They are difficult to code because of their closed-ended nature.
E.   They appear at the beginning of the questionnaire to encourage respondents to complete the questionnaire.
Question #2
________ are open-ended questions that enable respondents to reply in their own words.
A.   Leading questions
B.   Loaded questions
C.   Unstructured questions
D.   Double-barreled questions
E.   Double-negative questions
Question #3
An interviewer asks a person if he has traveled to foreign countries. The interviewee replies that he has not traveled to foreign countries. Based on this response, the interviewer decides to exclude him from his study. In this scenario, in order to exclude the interviewee from the study, the interviewer has used a(n) ________.
A.   quota sheet
B.   interviewer instruction
C.   rating card
D.   screening question
E.   supervisor instruction
Question #4
Which of the following statements is true of pilot studies?
A.   They are studies that require a minimum of 1,000 respondents.
B.   They are small-scale investigations restricted to 10 to 30 subjects.
C.   They are most commonly associated with causal experimental research designs.
D.   They serve as a guide for conducting larger main studies.
E.   They are primarily used to design pretests.
Question #5
Which of the following statements is true of the role of cover letters?
A.   They serve as a blueprint for training people to complete the interviewing process in a consistent fashion.
B.   They are used for training interviewers to correctly select prospective respondents.
C.   They are designed to enhance respondents' willingness to complete surveys.
D.   They are used by interviewers in qualitative research studies.
E.   They are used to exclude respondents that are representative of the defined target population of a study.
Question #6
After preparing a questionnaire but before submitting it to the client for approval, the researcher should
A.   work closely with data collection vendors to identify, target, and request participation from specific groups so accurate response rates can be calculated.
B.   review the document carefully to determine whether each question is necessary and if the overall length is acceptable.
C.   give the client an opportunity to provide suggestions of topics overlooked or to ask any questions.
D.   be aware of the number of attempts to contact respondents and complete a questionnaire.
E.   obtain the final evaluation of the questionnaire from a pretest by asking respondents to pay attention to words, phrases, instructions, and question sequence.
Question #7
The first step in the process of designing a questionnaire is to select the appropriate data collection method.
A.   TRUE
B.   FALSE
Question #8
While filling out a survey, a respondent comes across a statement that reads "This survey is almost complete. There are only a few questions left." This statement is an example of a(n)
A.   skip phrase.
B.   concluding statement.
C.   transition phrase.
D.   layout phrase.
E.   introductory statement.
Question #9
A researcher is in the process of putting together a blueprint for training people to complete the interviewing process in a consistent fashion. The researcher is most likely developing a
A.   quota sheet.
B.   screening form.
C.   supervisor instruction form.
D.   respondent instruction form.
E.   cover letter.
Question #10
Self-administered surveys have very high response rates.
A.   TRUE
B.   FALSE

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