Soc 302 - Social Research Methods » Spring 2023 » Week 10 Reading Review Quiz

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Question #1
Vital statistics refer to data on
A.   individual physical attributes such as height and weight.
B.   economic indicators such as the GNP and GDP
C.   births, deaths, and marriages
D.   sex and race of U.S. residents counted in the census.
Question #2
Which of the following research questions was addressed by Kearney and Levine in their study of the impact of MTV’s 16 and Pregnant?
A.   Was the show popular among pregnant women?
B.   Was the show popular among 16-year old viewers?
C.   Were women more likely to watch the show than men?
D.   Was there substantial exposure to the show?
Question #3
In a sample of corporations, the level of charitable giving increases as the average salary of the corporation increases. It would be an ecological fallacy to conclude that (Box 10.1)
A.   high-paying corporations give greater amounts than low-paying corporations
B.   high-paying corporations are more apt to encourage employee giving than low-paying corporations
C.   employees with higher salaries tend to give more to charities
D.   charitable giving enhances the economic growth of corporations
Question #4
In Lindner’s content analysis of journalistic accounts of the Iraq War, his sampling unit was __________ and his recording unit was __________.
A.   print articles; article headlines
B.   journalists; print articles
C.   journalists; article headlines
D.   print articles; print articles
Question #5
Demographers rely mainly on private documents as sources of data
A.   FALSE
B.   TRUE

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