Communication 300 - Visual Communication » Fall 2019 » Exam 1
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Question #1
Who is considered the father modern optics and wrote that light comes from outside sources?
A.
Euclid
B.
Sophocles
C.
Empedocles
D.
Euripedes
E.
Al-Hazen
Question #2
Aldous Huxley's formula for clear vision is:
A.
Perceiving = Seeing + Sensing + Selecting
B.
Sensing = Seeing + Selecting + Perceiving
C.
Seeing = Sensing + Selecting + Perceiving
D.
None of these
Question #3
Why study visual communication?
A.
Increase visual literacy/vocabulary
B.
Create powerful images that others will remember
C.
Learn how to analyze and understand visual messages
D.
All of the above
Question #4
Calling an emergency vehicle "fire engine red" is an example of what method of describing color?
A.
Developtive
B.
Subjective
C.
Objective
D.
Comparative
Question #5
The person who first connected color to the human eye was:
A.
Aristotle
B.
Hermann von Helmholtz
C.
Leonardo Da Vinci
D.
Thomas Young
Question #6
The characteristic of the Gestalt Theory that says the brain doesn’t like sudden or unusual changes in the movement of a line is:
A.
Similarity
B.
Proximity
C.
Constructivism
D.
Common Fate
E.
Continuation
Question #7
The perceptual theory that states to protect from overstimulation and unnecessary images that might fatigue and confuse, the mind tends to ignore visual stimuli that are a part of everyday life.
A.
Projection
B.
Salience
C.
Habituation
D.
Expectation
E.
Dissonance
F.
Memory
Question #8
A photographic portrait is an example of what type of sign:
A.
Indexical
B.
Iconic
C.
Symbolic
D.
Analogic
E.
Metonymic
Question #9
The perceptual theory most association with Swiss Freudian psychologist Hermann Rorschach and the Rorschach Test is:
A.
Projection
B.
Dissonance
C.
Habituation
D.
Salience
E.
Culture
F.
Expectation
Question #10
The study or science of signs is called:
A.
Semphorics
B.
Perceptual
C.
Semiotics
D.
Phonetics
E.
Semioptics
Question #11
A video segment made to look like a news report, but is instead created by a PR firm, advertising agency, marketing firm, corporation, or government agency is a:
A.
Video Photo Op
B.
Video News Release
C.
Video Press Release
D.
B-roll
Question #12
When the media provides a focus and environment for reporting a story, influencing how audiences will understand or evaluate it, it is called ______________.
A.
Fake news
B.
Stereotyping
C.
Framing
D.
Symbolism
E.
Racism
Question #13
Who is credited with the first comprehensive theory of light and vision (but also thought we see objects because light streams out of our eyes and touches them)?
A.
Sophocles
B.
Euclid
C.
Euripedes
D.
Empedocles
E.
Al-Hazen
Question #14
In Huxley's formula for clear vision, perceiving refers to
A.
Making sense out of what you see
B.
Focusing on and looking at a specific part of a scene
C.
Letting enough light in to see objects around you
D.
None of the above
E.
All of the above
Question #15
In Huxley's formula for clear vision, seeing refers to
A.
Making sense out of what you see
B.
Focusing on and looking at a specific part of a scene
C.
Letting enough light in to see objects around you
D.
None of the above
E.
All of the above
Question #16
In Huxley's formula for clear vision, selecting refers to
A.
Letting enough light in to see objects around you
B.
Making sense out of what you see
C.
Focusing on and looking at a specific part of a scene
D.
None of the above
E.
All of the above
Question #17
Objects grouped together and seen as a whole (where we ignore the gaps and/or fill in the gaps) is an example of:
A.
Dissonance theory
B.
Additive theory
C.
Psychological closure
D.
Stereopsis
E.
Constructivism
Question #18
The optical illusion where multiple discrete images blend into a single image in the human mind and believed to be the explanation for motion in cinema and animated films is called:
A.
Constructivism
B.
Persistence of vision
C.
Stereopsis
D.
Psychological closure
E.
Dissonance theory
Question #19
The cognitive perceptual theory most closely asscociated with Freudian psychologist Hermann Rorschach is:
A.
Dissonance
B.
Selection
C.
Expectation
D.
Habituation
E.
Projection
Question #20
There are three types of visual messages: mental, indirect, and mediated.
A.
False
B.
TRUE
Question #21
Constructivism is important to communications students because _____.
A.
It is the basis for some research on graphic design
B.
It led to advancements in print and screen layouts
C.
The theory led to eye-tracking studies
D.
None of the above
E.
All of the above
Question #22
The four visual cues are most associated with the part of the brain known as the ____.
A.
Cerebellum
B.
Corpus Callosum
C.
Thalamus
D.
Visual Cortex
E.
Medulla
Question #23
Dominant cultures _____
A.
Have the most members in a multicultural society.
B.
Have members that do not cross ethnic, racial, gender, and other lines.
C.
Have the most economic and political influence over an entire society.
D.
None of the above
E.
All of the above
Question #24
Words are always considered neutral or objective while images always show the bias of the photographer.
A.
False
B.
TRUE
Question #25
The reason Edouard Manet's painting A Bar at the Folies-Bergère is important in the history of art and photography is because _____.
A.
it showed how paintings could look like photographs
B.
was a nice portrait of a young woman
C.
it showed that paintings did not have to be realistic
D.
it captured a moment in time
E.
None of the above
Question #26
Which of the following of Aristotle's components of persuasion refers to emotional appeals used in persuasive messages?
A.
Arthos
B.
Logos
C.
Ethos
D.
Pathos
E.
None of the above
Question #27
According to Sir Charles Wheatstone, the brain perceives depth because:
A.
Humans can sense different colors
B.
Humans try to associate three or more dots in an image with an imaginary line
C.
Humans have binocular vision
D.
Each brain cell in the visual cortex almost reacts in a one-to-one relationship with the type of visual stimulation it receives
E.
None of the above
Question #28
Why is Professor McAlexander incessently saying "There is no spoon?"
A.
He is a member of the FLA (Fork Lovers of America).
B.
He is a fan-atic for The Matrix.
C.
He is reminding students that depth (z-axis) in media is an illusion.
Question #29
Which cell in the visual cortex does not react to movement?
A.
Hyper-Complex
B.
Simple
C.
Stationary
D.
Oriented Complex
E.
Complex
Question #30
Which lines implies change and dynamism?
A.
Vertical
B.
Diagonal
C.
Curved
D.
Horizontal
E.
Obloid
Question #31
Which line implies calmness and normalcy?
A.
Curved
B.
Obloid
C.
Vertical
D.
Horizontal
E.
Diagonal
Question #32
Propaganda uses factual information and emotional appeals to change a person’s mind and to promote a desired behavior.
A.
TRUE
B.
False
Question #33
The culture with the most people is always the dominant cultural group.
A.
TRUE
B.
False
Question #34
The priming is a theory that says the media draws attention to some aspects of life at the expense of others.
A.
FALSE
B.
TRUE
Question #35
A code is an amalgamation of many ideas and/or elements into one, convenient concept.
A.
TRUE
B.
FALSE
Question #36
Sensory theories are concerned with the meaning that humans associate with images.
A.
TRUE
B.
False
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