Marketing 346 - Market Research » Spring 2023 » Chapter 10 Connect Quiz

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Question #1
A missing data situation is created when
A.   member checking is employed.
B.   a survey is conducted online.
C.   an interviewer engages in memoing.
D.   a respondent purposely does not answer a question.
E.   open-ended questions are coded by researchers.
Question #2
When analyzing responses to survey questions, a researcher decides to assign a value of 1 if the respondent is male and a value of 2 if the respondent is female. By assigning numbers to different genders, the researcher is engaged in the process of
A.   data tabulation.
B.   coding.
C.   validation.
D.   data summarization.
E.   editing.
Question #3
The process where raw data are checked for mistakes made by either the interviewer or the respondent is known as ________.
A.   editing
B.   screening
C.   data tabulation
D.   coding
E.   data validation
Question #4
Some data collection methods require activities in all stages, while other methods involve only limited data preparation.
A.   True
B.   False
Question #5
The simple process of counting the number of observations (cases) that are classified into certain categories is known as ________.
A.   tabulation
B.   screening
C.   data entry
D.   validation
E.   editing
Question #6
Cross-tabulation is most often used with nominal or ordinal scaled data.
A.   False
B.   True
Question #7
Which of the following is the last step in the data preparation process?
A.   Data coding
B.   Data validation
C.   Data entry
D.   Data tabulation
E.   Data editing
Question #8
In the context of data preparation for quantitative analysis, the data entry procedure is not necessary when
A.   the optical scanning approach is used to enter data.
B.   omissions are coded.
C.   online data collection is used.
D.   data validation is done.
E.   open-ended questions are used.
Question #9
When information is obtained from internal data warehouses, it must be checked for availability, consistency, correct format, and so on.
A.   False
B.   True
Question #10
Some data collection methods require activities in all stages, while other methods involve only limited data preparation.
A.   False
B.   True

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