California State University, Northridge » Marketing » Marketing 346 - Market Research » Spring 2023

Marketing 346 - Market Research » Spring 2023 » Chapter 10 Connect Quiz

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Question #1

A missing data situation is created when

A. a survey is conducted online.

B. open-ended questions are coded by researchers.

C. a respondent purposely does not answer a question.

D. an interviewer engages in memoing.

E. member checking is employed.

Question #2

When analyzing responses to survey questions, a researcher decides to assign a value of 1 if the respondent is male and a value of 2 if the respondent is female. By assigning numbers to different genders, the researcher is engaged in the process of

A. validation.

B. editing.

C. data summarization.

D. coding.

E. data tabulation.

Question #3

The process where raw data are checked for mistakes made by either the interviewer or the respondent is known as ________.

A. editing

B. data validation

C. data tabulation

D. coding

E. screening

Question #4

Some data collection methods require activities in all stages, while other methods involve only limited data preparation.

A. True

B. False

Question #5

The simple process of counting the number of observations (cases) that are classified into certain categories is known as ________.

A. validation

B. tabulation

C. screening

D. data entry

E. editing

Question #6

Cross-tabulation is most often used with nominal or ordinal scaled data.

A. False

B. True

Question #7

Which of the following is the last step in the data preparation process?

A. Data entry

B. Data tabulation

C. Data validation

D. Data editing

E. Data coding

Question #8

In the context of data preparation for quantitative analysis, the data entry procedure is not necessary when

A. data validation is done.

B. open-ended questions are used.

C. omissions are coded.

D. online data collection is used.

E. the optical scanning approach is used to enter data.

Question #9

When information is obtained from internal data warehouses, it must be checked for availability, consistency, correct format, and so on.