Marketing 346 - Market Research » Spring 2023 » Chapter 10 Connect Quiz

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Question #1
A missing data situation is created when
A.   open-ended questions are coded by researchers.
B.   member checking is employed.
C.   a respondent purposely does not answer a question.
D.   an interviewer engages in memoing.
E.   a survey is conducted online.
Question #2
When analyzing responses to survey questions, a researcher decides to assign a value of 1 if the respondent is male and a value of 2 if the respondent is female. By assigning numbers to different genders, the researcher is engaged in the process of
A.   validation.
B.   data summarization.
C.   coding.
D.   editing.
E.   data tabulation.
Question #3
The process where raw data are checked for mistakes made by either the interviewer or the respondent is known as ________.
A.   coding
B.   data tabulation
C.   screening
D.   editing
E.   data validation
Question #4
Some data collection methods require activities in all stages, while other methods involve only limited data preparation.
A.   False
B.   True
Question #5
The simple process of counting the number of observations (cases) that are classified into certain categories is known as ________.
A.   tabulation
B.   validation
C.   editing
D.   screening
E.   data entry
Question #6
Cross-tabulation is most often used with nominal or ordinal scaled data.
A.   True
B.   False
Question #7
Which of the following is the last step in the data preparation process?
A.   Data editing
B.   Data entry
C.   Data tabulation
D.   Data coding
E.   Data validation
Question #8
In the context of data preparation for quantitative analysis, the data entry procedure is not necessary when
A.   open-ended questions are used.
B.   online data collection is used.
C.   omissions are coded.
D.   data validation is done.
E.   the optical scanning approach is used to enter data.
Question #9
When information is obtained from internal data warehouses, it must be checked for availability, consistency, correct format, and so on.
A.   False
B.   True
Question #10
Some data collection methods require activities in all stages, while other methods involve only limited data preparation.
A.   False
B.   True

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