Marketing 346 - Market Research » Spring 2023 » Chapter 11 Connect Quiz

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Question #1
The bivariate t-test does not require interval or ratio data like the univariate t-test.
A.   True
B.   False
Question #2
Univariate statistics use several variables at a time to generalize about a population from a sample.
A.   True
B.   False
Question #3
Perceptual mapping is a process that is used to
A.   develop maps that show the null hypothesis related to a study.
B.   create a one-dimensional representation of the responses of the participants in a study.
C.   develop maps that show the perceptions of respondents in a study. Correct
D.   create a three-dimensional representation of the responses of the participants in a study.
E.   create a three-dimensional representation of the perceptions of researchers.
Question #4
Which of the following statements is true of hypotheses?
A.   They are developed prior to data collection .
B.   They are used to validate data in the data preparation process.
C.   They are proven suppositions that explain facts or phenomena.
D.   They can be derived from the current business situation but not from previous research theory.
E.   They are used to convert measures of dispersion into measures of central tendency.
Question #5
Which of the following statements is true of the analysis of variance technique?
A.   Its null hypothesis states that there is a difference between dependent variable groups.
B.   It is primarily used to design skip questions.
C.   It assesses how closely the observed frequencies fit the pattern of the expected frequencies.
D.   It requires that the dependent variable be metric.
E.   It requires that the independent variable be metric.
Question #6
Which of the following statements about the Chi-square test is true?
A.   The expected frequencies in Chi-square cannot be calculated theoretically.
B.   Categorical data from questions about sex, education, or other nominal variables cannot be tested with this statistic.
C.   Chi-square analysis compares the observed frequencies of responses with the expected frequencies.
D.   The larger the Chi-square, the less likely it is that the two variables that are measured are related.
E.   When the differences between observed and expected frequencies are large, one must accept the null hypothesis.
Question #7
A researcher is told that the average age of respondents in a survey is 49 years. She is interested in finding out if most respondents are close to the average age. The measure that would most accurately answer this question is the
A.   mean.
B.   standard deviation.
C.   range.
D.   median.
E.   mode.
Question #8
For interval or ratio data, the mean is appropriate, except when there are extreme values within the interval or ratio data, which are referred to as outliers
A.   False
B.   True
Question #9
Researchers use analysis of variance to determine the
A.   average distance of distribution values from the mean.
B.   average value within a distribution.
C.   value that appears in a distribution most often.
D.   statistical difference between three or more means.
E.   distance between the smallest and largest values in a set of responses.
Question #10
The purpose of inferential statistics is to make a determination about a population on the basis of a sample from that population.
A.   False
B.   True

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